Bestselling author David Pogue just published Apple: The First 50 Years, an ambitious book about the history of Apple.
The approximately 600-page, full-color book spans the company’s epic saga, from its founding by two college dropouts to its latest machinations with Apple Intelligence. It’s a fun and informative book, and an easy read despite being a doorstop.
I interviewed Pogue about his book and the wild ride that Apple’s been on for the last five decades.
★★★★★
Apple: The First 50 Years by David Pogue is a comprehensive retelling of the most influential tech company in history and the people behind it. The book covers the early hobby projects of teenage Steve Wozniak to Apple Intelligence, and the lifetime’s worth of everything in between, in about 600 pages.
It’s just the right amount of detail and depth to tell the whole story of Apple’s rocketing rise to power, years of tumult and insanely great turnaround. It’s an easy and highly entertaining read. You don’t need a technical or nerdy background at all. And there are hundreds of full-color pictures.
Apple: The First 50 Years is now the definitive all-encompassing book I would recommend for anyone interested in the company that changed the world … at least three separate times.
2025 was a big year for Apple. In this end-of-year roundup, we gathered up the most consequential news, groundbreaking rumors and biggest surprises of the last 12 months.
There were plenty of leaks — in fact, the entire iPhone 17 lineup was exhaustively shown off in the months leading up to September. We also knew most of the other product releases, from the MacBook Air and iPad Air to MacBook Pro and Vision Pro, would consist of simple spec bumps.
But there were tons of curveballs, too. Tariffs rattled Apple’s international supply chain. The Blood Oxygen app for Apple Watch made a sudden return. And no one was expecting a UI redesign quite like Liquid Glass.
Here’s our look back at 2025.
Apple users in the UK could see significant changes to how they download apps, browse the web and make payments on their devices following new regulatory proposals announced Wednesday by Britain’s competition watchdog.
The Competition and Markets Authority (CMA) proposed designating both Apple and Google with “strategic market status” under new digital competition laws. That gives regulators unprecedented power to force changes to how the tech giants operate their mobile platforms.
“The targeted and proportionate actions we have set out today would enable UK app developers to remain at the forefront of global innovation while ensuring UK consumers receive a world-class experience,” CMA head Sarah Cardell said.
The Mac mini is already a great deal, but this grade-A refurbished model drops the price of a 2023 model to just $359.99 with free shipping. Apple’s M2 chip powers the small desktop computer, delivering excellent performance in a sleek, compact design.
This deal offers exceptional value for both professionals and casual home users. But if you want one, act fast — stock is limited.
A new battle brews in the tech world as major app developers band together to challenge Apple and Google’s control over the mobile ecosystem, according to a new report. Meta, Match and Spotify join forces against Apple and Google, forming a lobbying coalition aimed at influencing policy around age verification requirements and addressing long-standing grievances about app store practices.
Apple chose Samsung Display as the exclusive supplier of OLED panels for its first foldable iPhone, expected to launch in 2026, according to a new report. The decision marks a departure from Apple’s typical multi-supplier strategy. It could help ensure high quality and reinvigorate the foldable OLED market.
Expensive iPads come with stress — this refurbished iPad 7 doesn’t. You probably won’t want to spend $1,000-plus on a Pro model, then risk bringing it on a trip or handing it over to your kid with perpetually sticky fingers. But a perfectly fine iPad (with a faux leather case and charger) for only $140? Why not?
Cult of Mac Deals can sell this delicately used, older iPad at this super-affordable price because it’s a refurbished model. That doesn’t mean it’s in bad shape, though — we only sell high-quality devices. The only catch is that we have fewer than 50 refurbished iPad 7s available.
In a remarkable display of sustained corporate excellence by a certain iPhone giant, Fortune magazine named Apple the world’s most admired company for the 18th year in a row on Wednesday. The winning streak began in 2006 — a year before the iPhone first came out, and went on to dominate the market, propelling Apple to new heights.
Apple’s iPhone production in India hit a major hurdle following a fire at a Tata Electronics plant. The fire, which occurred over the weekend, will seemingly have a 10-15% impact on the production of older iPhone models in the country.
More importantly, Apple will fall back on its suppliers in China to meet the component shortage.
Apple relaxed the App Store rules earlier this year, paving the way for cloud gaming apps on the iPhone. However, Microsoft and Nvidia have not yet listed their cloud gaming services on the App Store. The former argues that Apple’s rules are still too restrictive for this.
Microsoft’s main issue revolves around the 30% commission that Apple wants for IAPs. It says the fee is “neither economically sustainable nor justifiable.”
Apple could have another bump year in India, with its revenue reaching nearly $10 billion. iPhones will account for most of this, with projected sales of around $8.2 billion.
Revenue from non-iPhone devices should also set a new record this year.
A new report details that Google wants to reduce its reliance on Apple for search revenue. Despite being the leader in search, Google pays Apple billions of dollars yearly to remain the iPhone’s default search engine.
iPhone searchers comprise about 36% of Google’s total search revenue.
iPhone 15 Pro and 2nd gen HomePod are not the only Apple devices to ship with a Thread router. The company has secretly shipped all its recent iPad and Mac models with the smart home radio as well.
Unlike on the iPhones though, the Thread router is not active. This could explain why Apple has not advertised its inclusion in the specs page of its new Macs and iPads.
Apple just made a major change to its standard warranty terms for the iPhone and Apple Watch. Going forward, the company will no longer cover a single hairline crack under its warranty.
Instead, users must pay for the repair or claim accidental damage under their AppleCare plan.
Apple has lost its customary lead on smartphone customer satisfaction as archrival Samsung has drawn even overall and gone ahead in one area, according to new data.
New findings from the American Customer Satisfaction Index (ACSI) show Apple’s rating went up a point, but Samsung’s rose three points to tie overall and creep ahead on 5G satisfaction.
Google paid Apple $20 billion for Google to remain the default search engine across all Apple devices. This figure came to light through court documents submitted in the US Justice Department’s lawsuit against Google.
During the course of the hearing, Google and Apple tried their best not to reveal the amount publicly.
Apple saw iPhone activations decline to 33% of new smartphone activations in the US in Q1 2024, the lowest number in the country since 2017, according to a market-research firm. In the year-ago quarter, iPhones accounted for 40% of new smartphone activations in the US. In just 12 months, the company has seen its share fall by 7%.
The decline doesn’t necessarily stem from a lack of interest in Apple’s products — iPhone’s share of the installed smartphone base has actually increased. Partly it’s because iOS handsets last so long.
Apple won’t tell you it makes the world’s best computing products. That’s because rhetoric doesn’t have the same power as seeing is believing.
Apple is showcasing the work of some of the more creative users of iMacs, iPads and iPhones in an advertising campaign called “Start Something New.”
Cyril Pavillard has a resume that reads like most tech entrepreneurs. Start a company, enjoy success, sell for profit, repeat.
So what is he doing in the Apple T-shirt business? One, he wants to appeal to Apple fans all over the world with his line of A-Shirts bearing designs that pay homage to great Cupertino products and geniuses. Pavillard, himself, is completely gaga over Apple.
The second reason is more altruistic.
The longtime Kings of the Camera must know their kingdoms are shrinking. If Canon or Nikon need further evidence, Flickr’s 2015 Year in Review shows the popular tool of choice for an engaged and global photography community is not a dedicated camera. It’s first and foremost a phone.
Apple’s iPhone was the popular device used by the Flickr community, according to an analysis of the EXIF data on pictures uploaded to the site. iPhone cameras accounted for 42 percent of the photos on the site, compared to the DSLRs of Canon, 27 percent, and the Nikon, 16 percent.
As far as computers go, the Apple III was a rather rotten Apple. The first 14,000 were recalled with hardware problems galore and even with bugs eventually worked out, Apple never could erase the computer’s “lemon” label.
But if you’re willing to give the Apple III a second chance, there is a working one for sale, complete with manuals, startup disks and, quite possibly, the good karma of a famous swami.
While working for Apple alongside good friend Jony Ive on special projects, like the Apple Watch, industrial designer Marc Newson found time to devote his celebrated sensibilities to two very simple objects.
Behold his take on the toaster and the teapot. Simple and clearly fitting for kitchens right now and 100 years from now.
So maybe fans and friends of Steve Jobs think the Aaron Sorkin film was a bit of a hatchet job on the late mercurial genius who started Apple.
An IT company in the Ukraine called QuartSoft released an animated biography of Jobs this week as a way to thank him “for letting us enjoy the perfection of the products you created.”
Sometimes the future is a fuzzy picture. This was literally true when looking at a 0.3-megapixel image produced by one of the first consumer digital cameras, Apple’s doomed QuickTake.
Launched in 1994, the QuickTake didn’t exactly take off. The bulky behemoth looked like a pair of binoculars. There was no preview screen, so when your camera was full — after just eight pictures at the highest resolution — you had to plug the gadget into your Mac to look at your photos.
Enlarged beyond the size of a postage stamp, the pictures weren’t very sharp. Photographers scoffed that digital files would never record the detail of film.
After three models and three years of modest sales, the QuickTake was scrapped in 1997 along with other non-computer products when Steve Jobs returned to the company.