Eddy Cue couldn't look any happier if Apple had just announced record earnings. Oh, wait. Photo: Eddy Cue/Twitter
It’s no secret that Apple Senior VP Eddy Cue is a massive basketball fan, with an office full of Duke memorabilia, and sightings at various NBA games over the years.
Which probably explains why he looks quite as ecstatically happy as he does to be rocking a Golden State Warriors’ championship ring in a new photo posted to his Twitter feed, following yesterday’s award ceremony for the new NBA champions 2015-2016.
A recent study that measured the brain activity of people using the Apple Watch suggests that even the most skeptical of users came to like the wearable after some hands-on time with it.
The findings come from “neuromarketing” group eMerite, which connected electroencephalograms to 20 people and studied their reactions as they tried out different functions of Apple’s smartwatch.
As smartwatches grow in popularity, the Apple Watch will continue to be the hands-on - or wrist-on - favorite. Photo: AppleApple Watch is the coolest wearable yet, apparently. Photo: Apple
Apple Watch is by far the most successful smartwatch to date in terms of sales, so perhaps it’s no surprise that Apple has been voted the “coolest wearables brand” by smartphone users.
The Cupertino company not only beat technology rivals like Samsung and LG to the top of the list, but also high-end watchmakers and fashion brands like TAG Heuer, Rolex, and Ralph Lauren.
Two-timer: I now wear two watches when I’m running. Seriously. Photo: Graham Bower/Cult of Mac
After six months of trying to log my runs with my Apple Watch, I finally gave up and bought a dedicated GPS running watch.
There’s a lot to like about Apple’s new wearable. The Activity app, for example, is brilliant at helping people lose weight. But the truth is, as a running watch, it sucks.
The Apple Watch is coming to India. Photo: Jim Merithew/Cult of Mac
Apple is slowly rolling out the Apple Watch worldwide, and the next place to receive it is set to be India — a largely-untapped market which ranks among the biggest in the world.
The Apple Watch will go on sale on November 6, according to Apple’s India website. No prices have been announced yet, but it is likely to be significantly more than the cost in the U.S.
We hope Apple takes some cues from this cool Apple Watch 2 concept. Photo: Eric Heisuman
If Cupertino is looking for some ideas for its next wearable, this slick Apple Watch 2 concept would be a good place to start.
The mock-up comes from designer Eric Huismann, and he has some cool ideas for how the future of Apple’s smartwatches could look and behave. Along with some nice cosmetic changes, Huismann’s version of the device also boasts some of the features that didn’t make it into the first wave.
Best Buy is preparing for shoppers wanting iPads. Photo: Apple
Want the new iPad or MacBook for Christmas? You’re not alone. Big box store Best Buy found the iPad the most desired tech gift this holiday season, according to a survey of 2,000 people.
The MacBook came in third behind the Bose QuietComfort noise cancelling headphones. Of the 15 tech items listed, the Apple Watch ranked 12th.
The worst time for your Apple Watch to bother you, and Apple makes an ad for it. Screenshot: Cult of Mac
Although Apple’s still remaining mum on official sales numbers, Cupertino isn’t laying off the Apple Watch marketing as we approach the holiday season. Apple just released five new short ads highlighting Apple Watch’s ability to take advantage of Siri, Apple Music, Apple Pay, notifications, fitness tracking and more.
The first big updates for iOS 9 and El Capitan were released by Apple this morning, but the company has some smaller updates for the Apple Watch and Apple TV 4, too.
The GM for tvOS was seeded today to developers who already got their hands on the early release Apple TV 4 units. That software will be the final version the new set-top box ships with next week. Apple Watch owners also received an update in the form of watchOS 2.0.1.
The Apple Watch update contains the following fixes:
And the roulette wheel of Apple Watch predictions lands on... zero? Photo: John Wardell/Flickr CC
Apple is still being coy about Apple Watch sales figures, with Cook this week noting that, “We are not announcing the numbers” — but assuring people that the company has “shipped a lot” of Apple Watches, and that numbers continue to grow.
“This is competitive information,” he said. “I don’t want to help the competition. We shipped a lot [of Apple Watches] the first quarter, then last quarter we shipped even more. I can predict this quarter we will ship even more.”
Makers of Swiss watches may not be adding Apple to their friend circles anytime soon. Photo: Jim Merithew/Cult of Mac
The third-quarter figures are in for the Swiss watch industry, and it’s not good news. Exports slid 8.5 percent over the past three months, continuing a trend that has some worried that newer tech like the Apple Watch might be affecting demand for traditional timepieces.
Analysts are citing falling sales in Asia as the reason for the downturn.
After four unscientific soaks in water, the Loop leather band for Apple Watch showed no visible signs of damage. Photo: atomic delights
Apple doesn’t do a lot of explaining on the website about its watch bands. You get a gallery of styles with mentions of material and a price, all under the headline, “Thoughtfully Designed Bands.” Apparently, great thought goes into water exposure.
Avid Apple product deconstructor Greg Koenig recently put Apple’s quilted Venezia leather Loop band to a soak test for his blog, atomic delights. After four soaks, Koenig was impressed to find no visible damage.
This leather strap will class up your wrist. Photo: Rob LeFebvre/Cult of Mac
Best List: Nomad Apple Watch Strap
Let’s face it: The green plastic band I have for my Apple Watch Sport is useful and comfortable, but it’s not classy. I wear it to the gym with no reservations, but a night out on the town? Maybe if I were an adolescent.
When I strap Nomad’s new Italian leather replacement band to my wrist, however, I finally feel like a grownup. This is one beautiful Apple Watch strap.
You can see the difference Apple Watch is having on Cult of Mac readers' lives. Photo: Various
Around the world, Apple Watch is helping people make life-changing improvements to their health and fitness.
I recently asked Cult of Mac readers to share their experiences getting in shape with Apple Watch, and the response has been amazing. Here are some of the inspiring stories I received — and some great insights into how you can use an Apple Watch to smash your fitness goals.
Ullu offers a line of luxury Apple Watch bands in premium leathers that include stingray and ostrich. Photo: Ullu
Apple Watch has a thing for style. Your wrist is the perfect spot for a subtle yet effective statement en la moda.
Apple-centric accessories brand ullu answers the call for tangible luxury with a line of fine-leather bands for Apple Watch. On some bands, the word fine understates what is actually exotic.
Peruse ullu’s collection of colorful, exotic bands in our Watch Store.
Clicker will help you keep track of the number that matters most to you. Whatever that is. Photo: Evan Killham/Cult of Mac
If you have something to count, a new Apple Watch app will let you do so quickly and easily.
Clicker comes from developer Craig Hockenberry, and it’s a crazy-simple way to count anything you have that needs counting. And it’s here to motivate you.
TAG Heuer teases its new Android-powered smartwatch. Photo: TAG HeuerTAG Heuer teases its new Android-powered smartwatch.
Swiss watchmakers have been tripping over themselves to dismiss the Apple Watch as a threat, but TAG Heuer CEO Jean-Claude Biver has come out with what I think is one of the fairer assessments of Apple’s debut wearable device to date.
His take? That the Apple Watch is hella bad news if you’re a low-priced watchmaker, but probably okay if you’re making timepieces over the $2,000 mark.
Can you log a weightlifting workout with the Workout app's "Other" option? Not really. Photo: Graham Bower/Cult of Mac
Some Apple Watch users are apparently confused over what types of exercise the wearable’s Workout app can track. Many people are using it to log weightlifting or stretching sessions, even though Apple only claims the app is suitable for “dedicated cardio workouts.”
Fortunately, a new breed of fitness apps is emerging that uses the accelerometer access enabled by the recently released watchOS 2 to track strength and flexibility workouts more effectively.
But ... Apple Watch doesn't even connect to Wi-Fi. Photo: Jim Merithew/Cult of Mac
A new study suggests that the increased popularity of wearables like the Apple Watch and fitness trackers in the workplace is giving information technology professionals the willies.
IT tool and service provider Ipswitch polled 288 workers who feel like the burgeoning devices might present some problems, especially if they’re connected to company-owned Wi-Fi networks.
With watchOS 2, the Apple Watch can run Doom. Screenshot: Cult of Mac
From a gamer’s point of view, if not a developer’s, the ultimate metric of a new device is its TTD, or Time To Doom. Ever since the source code to the classic first-person shooter was released over a decade ago, it has been used as the standard measurement of a new device’s capabilities.
Now, Doom has been ported to the new Apple TV and watchOS 2.
This is why now is the perfect time to get an Apple Watch. Photo: Jim Merithew/Cult of Mac
Thanks to its arrival at major retailers like Target and Best Buy, the Apple Watch is going (more) mainstream — and Apple wants potential customers to know exactly what they’ll be able to do with their new wearable devices.
In six cool new ads, Apple shows off nifty Watch features like Apple Pay, Siri, Maps, voice messaging, fitness tracking, and more.
Combining the existing Apple Watch hardware (only with the addition of a Hermès logo) with luxury leather straps from the Parisian fashion brand, the result is quite possibly the most stunning range of Apple Watches yet. They even come with unique Hermès watch faces.
Your Mac—it just learned some new tricks. Photo: Library of Congress
This week: we’ve spent seven full days with iPhone 6s and we’re ready to report what we love and what we don’t. Plus: El Capitan just made your Mac a lot better! We’ll cover the cool tricks your Mac just learned. And then, how does $9 for an Apple Watch Sport band sound? How about $28 for a Leather Loop? Sure, the fake Apple Watch bands are 1/5 the price of genuine bands, but are they any good? We’ve been testing two fakes to find out, and the results might surprise you.
Our thanks to Lynda for supporting this episode. Lynda is like the Apple Music of online education, with over 3000 expert-taught video courses you can stream straight to computer or mobile device. Learn how to use Logic’s new super powerful Alchemy synth, or develop Mac apps for OS X—learn all you want for free for 10 days at lynda.com/cultcast.
What's wrong with thousands of great apps? Photo: Ste Smith/Cult of Mac
Apple Watch is missing a “killer app.”
At least that’s what some say. Apple’s first wearable has been selling well, but its inability to convince everyone they need a smartwatch since it went on sale in late April is being blamed on its lack of stellar software by some analysts. But are they right?
Does Apple Watch really need a killer app to become the next iPod (in sales terms), or will it do perfectly well with thousands of great apps?