Thanks to its arrival at major retailers like Target and Best Buy, the Apple Watch is going (more) mainstream — and Apple wants potential customers to know exactly what they’ll be able to do with their new wearable devices.
In six cool new ads, Apple shows off nifty Watch features like Apple Pay, Siri, Maps, voice messaging, fitness tracking, and more.
Check them out below.
Sing
Train
Cycle
Ride
Date
Sprinkle
As we’ve talked about before at Cult of Mac (check out this Friday Night Fights debate between myself and Cult of Android frenemy Killian Bell), a lot of users seem confused about the Apple Watch’s perceived lack of a “killer app,” referring to the one application which immediately makes you hand over money for the new device.
Apple takes a scattergun approach with these new ads — showing off everything from a device aimed at new mothers to one for fitness fanatics — but they should help to demonstrate the range of things users can do with their Watches.
After what was, in my opinion, a weak Emmys ad for Apple Music, it’s great to see the company back on form with these fun retro-inspired TV spots.
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
