We get that yesterday’s Apple event was a marketing thing, which is why every presentation began with whoever was onstage telling us how “thrilled,” “excited” or “really happy” they were to be there. And the exaggeration just continued from those intros.
Here are some of the most outlandish and enthusiastically subjective lines that came from the stage at the Bill Graham Civic Auditorium. We’ve organized them by speaker so you can see who “won” this verbal arms race of canned excitement.
Siri may be able to keep a secret, but once word gets out, just try to stop it from sassing you about it.
Apple’s digital assistant is now chock full of sass in the aftermath of the company’s event today, at which it revealed new models of the iPad, iPhone, and Apple TV.
Apple rolled out one drool-worthy new gadget after another Wednesday.
The iPad Pro? Want.
A Hermes Apple Watch? Gotta have.
The new Apple TV? Gimme!
If you’re like me, you’ll want one of everything Tim Cook and crew showed off in Apple’s September showcase. But if you get one of everything, it is going to cost you.
After a little playtime with Apple’s new products Wednesday, the bloggers and tech reporters who cover Cupertino wrote positive reviews, but nothing seemed to make anyone pause and say wow.
The hands-on reviews and observations of the new Apple TV, the iPad Pro and iPhone 6s were measured praises of what may come later, the story appears to be more about evolution than revelation.
Wow. That was a big deal. For a mere “s” upgrade, Apple went way above and beyond with today’s big product showcase. Three major product lines have been not just upgraded, but reinvented, and finally there’s a reason to buy the one that has been languishing — the Apple TV, which is now a gaming console as well as an entertainment center.
Maybe I’ve drunk too much Kool-Aid, but I thought this morning’s presentation was one for the history books.
Developers who are eager to start building apps for the Apple TV might be able to get their coding fingers on the new black box a little early, thanks to a new Apple TV Developer Kit that the company is offering to teams who sign up before September 11th.
Tim Cook and company just hit us with a tsunami of new product announcements. Not only did we get new iPhones, a much-improved Apple TV, and a giant iPad, but Apple’s also making pencils, keyboards, and cheap gold Apple Watches now too.
Fans can relive all the glory by watching today’s keynote in its entirety on Apple’s website or iTunes, but if you want to get down to just the highlights and hear Jony Ive wax philosophical about his latest creations, here are all the new product videos:
From the iPhone to the iPad to the Apple TV, Cupertino’s constellation of magical devices just got a little more magical.
Did you expect all that Apple goodness? Most of what we heard today already churned through the rumor mill: the plus-size iPad Pro; new Apple Watch finishes and bands; a refreshed Apple TV with games, apps and Siri functionality. And, oh yeah, the new iPhone 6s and 6s Plus with a whole new level of Force Touch, called 3D Touch.
There were even a few surprises, like the iPad Pro’s new Smart Keyboard and the iPad stylus, dubbed the Apple Pencil. But throughout today’s keynote by Tim Cook and his lieutenants, the series of under-the-hood upgrades they revealed promise to push all Apple products forward into the future.
Let’s take a moment to boil down all two hours and 10 minutes of this incredibly dense and surprisingly succinct Apple event.
Don’t you dare call Apple TV a hobby anymore!
Apple today unveiled its refreshed set-top box — boasting a futuristic new remote control, Siri integration, App Store, and much, much more. Tim Cook called it the “future of television,” and having watched the demo, it’s tough to disagree with him.
Check below for everything you need to know about the newly-“must have” Apple TV.
Congratulations — it’s iPhone Day 2015!
Tim Cook is already up and tweeting about the big Apple keynote that will go down today in San Francisco. We’ll be here liveblogging the entire thing, mixing all the dull wit and pithy snark we can muster for the iPhone 6s. The event starts at 10 a.m. Pacific but we’ll be getting started well before that — and we won’t stop until every last new iPad and iPhone has been announced.
For a quick recap of what to expect from today’s keynote, check out our roundup of all the announcements Apple will make, including the long-awaited iPad Pro.
Today’s event promises to be Apple’s biggest event of the year, so turn on the stream on your Apple TV and join us in the liveblog below:
The Apple Online Store has gone down ahead of today’s big keynote.
When it comes back up, we expect to see new iPhones, iPads, a new Apple TV, and more added to the site — but it’s unlikely you’ll be able to buy any of them today.
One of the most eagerly-anticipated features of the new Apple TV, set to be unveiled today, is that it will be geared toward the gamer market — maybe even taking on console powerhouses like the Xbox One and PlayStation 4.
Although Apple dominates mobile gaming thanks to the iPhone and iPad, this will be the company’s first stab at making a device where games are one of the primary features. Right?
Wrong! Back in 1995, Apple launched its own-brand games console, the Pippin. Despite some good ideas, it sank like a rock.
Here’s what Apple learned from that sales disaster, and why it won’t make the same mistake twice.
We’ve all been focusing on games as the killer apps for a new Apple TV reveal tomorrow at the Bill Graham Civic Auditorium, but even regular apps could bring Apple the audience it wants as it tries to leapfrog competitors like Chromecast and Roku with features that the other guys just don’t have (yet).
The official unveiling of the iPhone 6s is finally upon us, only this year, instead of focusing solely on its lineup of new smartphones, Apple is preparing to throw fans a curveball at the Bill Graham Civic Auditorium by revealing three other major products coming in 2015.
The Apple TV will no longer be just a hobby starting tomorrow. With a new box that’s expected to rival gaming systems and provide home automation features, Apple is ready to make a major play for the living room, and it’s not going to stop there.
Here’s everything we think Apple will announce tomorrow:
Earlier today, we saw a gorgeous concept for what the new Apple TV’s iOS 9-driven interface could look like, courtesy of Andrew Ambrosino.
Now, Martin Hajek – the designer behind the most drool-worthy Apple concepts around – has teamed up with Ambrosino to give us a look at what he imagines the Apple TV hardware itself will look like.
No surprises here: it’s gorgeous. And while it’s probably not what the new Apple TV will actually look like, I’d love to buy this if Apple released it as an Apple TV Pro.
We know that the next Apple TV will be a radical, gaming focused overhaul of Apple’s streaming set-top box, but what will it actually look like? Wednesday will tell, but if it looks and feels anything like this iOS 9 overhauled concept by Andrew Ambrosino, we’ll be pretty happy indeed.
We’ve previously heard rumors that Apple’s new Apple TV, which is scheduled to be announced Wednesday, will feature an all-new, motion-sensing remote that will poise the set-top box as a possible console killer.
Now, the New York Times is backing the rumor up, saying the next Apple TV is being designed by Apple specifically to take on the likes of Microsoft, Sony, and Nintendo for the hearts and minds of living room gamers.
This week: come September 9th, we’ll have a new iPhone 6S, sure, but how does an iPad Pro and a drastically new Apple TV sound? We’ll tell you what to expect from Apple’s Sept. 9th event, because this event is fixin’ to be a doozie.
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Heads up, everyone – this week is just impossibly full of news about the upcoming iPhone 6s, new Apple TV revisions, and a whole ton of fantastically fresh apps, games and gear. We’ve stuffed all that goodness into a digital magazine that can’t be beat.
Put your seatbelt on and buckle in for another rockin’ ride with Cult of Mac Magazine, available for free right now.
SAN FRANCISCO — It’s not as cool as installing a gorgeous glass staircase, but Apple is definitely making its mark on the Bill Graham Civic Auditorium here.
Flags, signs, security barricades — it’s all part of the prep for Apple’s massive iPhone 6s event scheduled for next week. It’s a shabby corner of San Francisco, but Apple is totally classing up the joint.
See more pictures of Friday’s street scene below.
Apple’s getting ready to sink its teeth into original programming, according to recent reports, and there are suggestions it will launch a new video streaming service for Apple TV. The Cupertino company has already taken the fight to Spotify with Apple Music, so why not Netflix next?
The big question is, does Apple have what it takes to produce shows as good as House of Cards, Orange is the New Black, and Unbreakable Kimmy Schmidt all by itself? And would it really want to?
Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over Apple’s supposed invasion on Netlix’ turf.
We’ve been waiting years for Apple to wow us with a new Apple TV that embraces gaming, controls the home and is super-easy to use — and that appears to be just what we’re going to get.
Thanks to a steady stream of leaks from the rumor mill, we already have a pretty solid idea what Apple will show us next week when it finally unveils the new Apple TV. It’s been years in the making — here’s what to expect.
We’re less than a week away from Apple’s refreshed Apple TV service being announced, and a new report published by Adobe Digital Index is sure to bring a smile to faces in Cupertino.
That’s because an analysis of 1.49 billion TV Everywhere streams — referring to the paid streaming of shows through tablets, smartphones, computers and set-top boxes — suggests a whopping 61.9 percent is done via an Apple device.
Apple just keeps trying to crack the lucrative nut known as your living room. From a gimmicky Macintosh TV in the 1990s to a “hobby” Apple TV in the mid-2000s, Cupertino keeps trying to come up with ultimate digital hub for our homes.
So far, Apple has failed to deliver a magical device that will tame all our televisions. Here’s a brief history of Apple’s TV efforts — a two-decade push aimed at ensconcing an Apple machine at the center of our domestic universe — ahead of next week’s likely Apple TV refresh.
Given Netflix’s success in the area, it would be fair to say that most people are excited about the possibility that Apple may be entering the original programming arena.
However, according to a new report citing industry insiders, Apple could wait quite a while before launching into its latest venture.