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All the ways Apple left us hanging at WWDC 2015

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Tim Cook announces “one more thing” at WWDC 2015.
They probably shouldn't have stopped at one.
Photo: Apple

Apple’s two-hours-plus keynote at its Worldwide Developers Conference (WWDC) this week was packed with new and exciting information about the future of software for its current major hardware. But we couldn’t help but notice some things that were missing.

Here are some of the ways Apple’s presentation left us hanging this year.

Everything you need to know from WWDC 2015

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Tim Cook announces “one more thing” at WWDC 2015.
Tim Cook announces “one more thing” at WWDC 2015.
Photo: Apple

With upgrades to iOS, OS X, Apple Pay and watchOS, Apple is ready to take its massively successful platforms to the next level.

Find out what’s in store for the Mac, iPhone, iPad and Apple Watch as Apple builds on previous greatness — plus get an earful of a new little project called Apple Music — as revealed today at Apple’s Worldwide Developers Conference.

Tune into the WWDC live-steam on Android and Windows

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You don't need an Apple device to enjoy WWDC.
You don't need an Apple device to enjoy WWDC.
Photo: Cult of Mac

Apple officially only streams its WWDC keynote to its own platforms and devices — iOS, OS X, and Apple TV. But you can easily tune in on Windows PCs and tablets, Android smartphones, and other devices.

So if you don’t have an Apple device handy, but you still want to watch WWDC, here’s how.

What to expect from WWDC 2015

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New titles and responsibilities in management could reshape Apple.
The countdown to WWDC 2015's big revelations begins.
Photo: Jim Merithew/Cult of Mac

With the Worldwide Developers Conference less than a week away, we’ve already got a pretty good idea about what Apple will reveal at this year’s conference.

The company focuses on developer-related products at the conference, but there are plenty of goodies that normals will go crazy for too, like the bevy of improvements coming to iOS 9, a new Apple TV and maybe even a new music streaming service.

Here’s what to expect from WWDC 2015, which runs June 8 to 12 at Moscone Center in San Francisco. (Cult of Mac will be liveblogging the Apple keynote, which starts at 10 a.m. Pacific next Monday, so be sure to check back then for news and instant analysis.)

Apple plans to kill its 70/30 split for in-app subscriptions

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Apple wants to make its devices more appealing to media companies.
Apple wants to make its devices more appealing to content creators.
Photo: Apple

Apple and Google boasted that they paid over $17 billion to app developers over the last year. What they left out is that they also made a tidy $7.3 billion off those sales, thanks to the 30/70 split pioneered by Steve Jobs with the launch of iTunes in 2003.

That split could coming to an end soon, though, according to a new report claiming Apple plans to make a departure from its old pricing formula in an effort to make Cupertino’s devices more appealing to media companies.

Apple is destroying the competition when it comes to digital video

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Adobe reports breaks down why refreshed Apple TV is going to be the biggest thing since sliced bread.
Adobe reports breaks down why refreshed Apple TV is going to be the biggest thing since sliced bread.
Photo: Jim Merithew/Cult of Mac

A new report published today by Adobe demonstrates that, when it comes to both pay TV and the devices people choose for consuming digital media, Apple trounces the competition.

Having once dismissed its own Apple TV offering as just a “hobby,” the powers-that-be in Cupertino are likely to want to rethink that statement following the news that its set-top boxes doubled their share of premium video viewing quarter-over-quarter during the last year — overtaking Roku in the process.

New Apple TV hardware won’t be ready for WWDC reveal

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It isn't going to control itself. Well, not before The Singularity, anyway.
It isn't going to control itself. Well, not before The Singularity, anyway.
Photo: Apple

Apple fans that were hoping a new Apple TV set top box would debut next week at WWDC are in for some bad news today. According to the New York Times, Apple is postponing its plans to debut the device next weeks because it’s just not quite ready.

The Apple TV has remained relatively unchanged since its second generation upgrade in 2010, but Apple’s team is still having problems getting the final product polished after already suffering major setbacks for content deals.

Apple snags Showtime for yet another streaming exclusive

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You can now stream Showtime without cable
Showtime is coming to Apple TV 
Photo: Showitme

HBO made a splash with its streaming service HBO Now, and now its cheaper rival Showtime is ready to get in on the action too with its own streaming service that’s also launching exclusively with Apple.

Starting in July, iPhone, iPad, and Apple TV users will be able to purchase a stand-alone subscription to Showtime through the Showtime app to stream all of the company’s original programming. It’s just like HBO Now, only a little bit cheaper.

Apple TV will be the new digital hub for HomeKit

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Apple's new improved TV could be coming as early as this fall.
Your new digital hub awaits.
Photo: Robert S. DonovanFlickr CC

Hidden in HomeKit documentation published today is the intriguing confirmation that Apple TV will serve as the digital hub for Apple’s new home-automation setup.

It’s a reminder of just how seriously Apple now treats the set-top box that it dismissed as a “hobby” a few years ago.

Apple TV gets its nature fix with Nat Geo channel

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National Geographics is ready to give Apple TV users their nature fix
National Geographics is ready to give Apple TV users their nature fix
Photo: Buster Hein/Cult of Mac

Apple probably isn’t going to be launching its new web TV service any month soon, but to hold users over until they can cut cable, Apple has added a new channel from National Geographic to give users their nature fix.

CBS will ‘probably’ sign Apple TV deal, if the money’s right

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Add CBS to the list of broadcasters ready to sign a deal for Apple TV
Add CBS to the list of broadcasters ready to sign a deal for Apple TV
Photo: Cult of Mac

The new Apple TV streaming service might not be launching as soon as we hoped, but when it does, CBS will probably be part of the package.

CBS CEO Les Moonves made an appearance at Recode’s Code Conference and revealed that he just met with Eddy Cue last week to talk about Apple’s upcoming plans. When asked whether CBS will be apart of the new service, Moongraves said “probably.” However, it’s going to take a lot of money to close the deal.

Will Apple really make a TV set? Depends on who you ask

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The Loch Ness monster of Apple rumors isn't completely dead yet.
The Loch Ness monster of Apple rumors isn't completely dead yet.

Rumors surrounding Apple’s plans for TV have been picking up considerably as its Worldwide Developers Conference draws near in June.

But the idea of a standalone Apple TV set (not the little hockey puck that exists already) eventually becoming a reality is starting to look pretty bleak. Not everyone has given up hope, though. As the biggest proponent of the Apple HDTV rumor throws in the towel, one of the world’s most powerful investors remains convinced that it will happen.

New patent hints at hands-free gaming on Apple TV

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Forget joysticks, this could be the future of gaming.
Forget joysticks, this could be the future of gaming.
Photo: Apple/USPTO

There have been plenty of rumors about the refreshed Apple TV set to arrive at WWDC, but two of the biggest concern the fact that it will feature a revolutionary gesture-based user interface and a new focus on gaming.

Possibly tying into that is a newly-published patent from Apple, which describes a pattern projector which would use laser beams to map the 3D space between the device and a user — thereby allowing a person to carry out motions as a way of interacting with specific apps.

And, yes, that includes games.

Apple execs killed plans to make UltraHD TV last year

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Apple SuperHD TV
Not just yet.
Photo: Evan Killham/Cult of Mac

As it turns out, not only is Apple not pursuing an entry into the UltraHD TV market, but it stopped development on the project last year.

That’s not to say that it won’t ever grace your living room (even more than it already is), but maybe don’t chuck out your old TV just yet.

Carl Icahn thinks Apple is about to launch an UltraHD TV

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Carl Icahn is coo-coo for AAPL.
Carl Icahn is coo-coo for AAPL. Photo: Forbes
Photo: Forbes

In an open letter to Tim Cook, billionaire investor Carl Icahn says Apple’s stock is still incredibly undervalued, and that now is the time for a much larger stock buyback.

Icahn’s firm believes that Apple shares are really worth $240 today, despite trading around $130.26 this morning, an increase over his previous estimate of $216. According to his letter, Icahn believes Apple is poised to dominate two new markets – television and the automobile.

Netflix CEO’s vision for the future of TV sounds just like Apple’s

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Netflix's CEO knows his stuff.
Netflix's CEO knows his stuff.

Netflix is killing it right now, so I’d be inclined to believe founder and CEO Reed Hastings when he chips in with his thoughts on the future of TV.

And, wouldn’t you know it, when he gave a speech about that very subject last week in Berlin, what he described as television’s future sounded a whole lot like what Apple is reported to be unveiling this year.

Apple’s plans for a magical new TV remote, this week on The CultCast

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Save us Apple, you're our only hope.
Save us Apple, you're our only hope.
Photo:

This week: For years Apple has reportedly been working their magic on the worst device in every home—the remote control. And now, with a rumored new Apple TV on the the horizon, we’ll tell you why an Apple-hewn controller could be its flagship feature. Plus: how to create your own Apple Watch band; how to share your digital heartbeat with other lonely Apple Watch wearers; and we vote on our favorite new gadgets on an all-new Faves ’N Raves.

Our thanks to lynda.com for sponsoring this episode! Learn virtually any application at your own pace from expert-taught video tutorials at lynda.com.

cultcast-178-post-player-image-thin

Full show notes ahead!

Patents suggest Apple TV wand full of Cupertino magic

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"Applus TViticus!" Photo: Warner Bros.

The high-tech “magic wand”-style controller rumored to ship with the refreshed Apple TV this summer may be the culmination of close to a decade’s R&D on the part of Apple.

Is this the “simplest user interface you could imagine” that Steve Jobs told Walter Isaacson about when he claimed he had “finally cracked” the way to build a perfect TV?

If so, we’ve combed through the patents to reveal how it might work.

Apple TV picks up new USA NOW and CBS Sports channels

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Add CBS to the list of broadcasters ready to sign a deal for Apple TV
Apple TV gained some new channels today. Photo: Cult of Mac
Photo: Cult of Mac

The redesigned Apple TV and its accompanying streaming service are still nowhere to be seen, but Apple beefed up its channel offerings for its little black box today, adding new icons for USA Now and CBS Sports.

The new Apple TV’s channels offer viewers access to on-demand sports, TV shows, and movies to customers in the United States, and Apple’s also added Shomi and Crave TV for users in Canada. Both new channels are available as an over-the-air update and should be showing up on users’ boxes today.

Here’s a look at what you can watch: