HBO finally unleashed its Netflix-killer today with the HBO Now app for iOS and Apple TV. The company is already having a hard time keeping up with demand on the streaming service, but according to a profile on HBO CEO Richard Plepler CEO, the original plan was to launch it at the end of 2016.
Today’s launch may not have happened it if weren’t for Apple executive Jimmy Iovine, who sparked the connection between HBO and Apple. After Fox CEO Rupert Murdoch made a hostile bid to takeover of Time Warner last year, Plepler says he knew he need to pivot the company. So he called up his old buddy Jimmy and asked if Apple would be interested in an HBO Now deal.
“I think that’s the shit,” Jimmy said.