Those fuzzy feelings you have about Apple are by design

By

Apple nail art
Trading up iPhones was such a big deal to Lauren WIlkin, she artistically marked her nails for the occasion.
Photo: Lauren Wilkin

Apple co-founder Steve Jobs’ uncompromising demands and brutal assessments of products in development paint a picture of a CEO who cared little about his colleagues’ feelings.

That’s because he was obsessed with yours.

A report published this week points to this and shows what is arguably the most brilliant and enduring part of his legacy.

White House uses Steve Jobs video to recruit techies

By

Steve Jobs is the star of the government's new ad campaign.
Steve Jobs is the star of the government's new ad campaign.
Photo: U.S. Digital Service

The U.S. government has always had a hard time getting techies to work for it, but with a little help from Steve Jobs, the White House’s Digital Service team is hoping that will change.

President Barack Obama created the U.S. Digital Service as a “startup” within the White House in 2014 to help improve and expand the government’s online services. The service just launched a new marketing campaign this week that features Jobs giving inspirational advice to people who want to change the world.

See Uncle Steve posthumously recruit government tech workers in the ad below.

Former employee explains how Tim Cook made Apple boring

By

Life at Apple is great for Tim Cook.
Tim Cook wants to keep peace at Apple.
Photo: Jim Merithew/Cult of Mac

Tim Cook’s kinder, gentler management style is the biggest reason why 2016 was one of the most boring years for Apple in recent memory, according to a former employee of the company.

Steve Jobs was notorious for inciting conflict and competition between top employees, which him a controversial leader but also birthed some of the most iconic tech products ever (iMac, iPod and iPhone). After Cook took over, he worked to eliminate conflict within Cupertino’s walls and made employees less passionate, claims ex-Apple employee Bob Burrough.

Is iPhone Apple’s most significant product to date? [Friday Night Fights]

By

wood
Can you think of anything more important to Apple?
Photo: Ste Smith/Cult of Mac

The iPhone celebrated its tenth anniversary this week, and it’s hard to imagine where Apple would be today without it. It is by far the company’s most successful product, but is it also its most significant to date?

Friday Night Fights bugApple revolutionized a number of product industries with the Mac, iPod, iTunes, and iPad — all of which have been incredibly successful at some point. It also pioneered new concepts with products like the Newton. Were any of these things more important to Apple than iPhone?

Join us in this week’s Friday Night Fight as we relive our first experiences with iPhone and discuss Apple’s most significant product releases.

The real reason iPhone didn’t inherit iPod’s click-wheel UI

By

iPhonealternate
Yep, this is how the iPhone could have looked -- had project P1 taken off.
Photo: Apple

Former Apple VP Tony Fadell has dispelled the popular rumor that Apple had two rival teams working on different user interfaces for the first prototype iPhone.

Video of two prototype operating system builds for the original iPhone surfaced this week as Apple celebrated the iPhone’s 10th anniversary. One of the UIs proposed adopted the iPod’s click wheel interface and, according to Fadell, it actually worked really well.

There was just one problem: It sucked at making calls.

Apple’s spaceship campus gets closer to launch in latest drone vid

By

Landscaping on Apple's HQ is still underway.
Landscaping on Apple's HQ is still underway.
Photo: Matthew Roberts/YouTube

Cupertino has been soaked with rain the last few days which has made construction on Apple’s spaceship campus messy work in the latest drone video showing the headquarter’s progress.

Smaller structures are starting to take shape inside the infinite loop, while construction of the solar roof is about 65% complete. The first of hundreds of large trees have finally brought in as landscaping continues on the property. Crews have nearly finished burying the main tunnel to the parking lots which are now starting to be used.

Check out all the details:

New video shows iPhone prototypes going head-to-head

By

early-iPhone-prototype-UIs
Apple's earliest iOS prototypes.
Photo: Sonny Dickson

Apple calls iOS “the world’s most advanced mobile operating system,” but it was almost the world’s worst.

Before deciding on the icon-based user interface we know and love today, Apple designed an awful prototype UI that was based on the iPod’s software and controlled with a virtual click-wheel. Check it out in the video below.