September 5, 2007: Apple introduces its first new iPods after the release of the iPhone. The lineup includes the third-gen iPod nano, the newly renamed iPod Classic and — most significantly — the debut of the iPod touch.
In doing so, Apple sets out to demonstrate that there is still plenty of life left in its iconic portable music player.
September 4, 1997: The writing is on the wall for Apple’s Newton product line as the recently returned Steve Jobs effectively kills the Newton Inc. spinoff.
He tells executives at the recently created subsidiary company not to bother moving into their new offices. The flip-flop on the Newton spinoff by Apple’s new interim CEO takes employees by surprise.
It’s quite the turnaround for the Newton division. Only months earlier, Apple portrayed it as large (and successful) enough to become its own company.
September 2, 1985: Reports claim Apple co-founder Steve Jobs is on the verge of setting up a new company to compete with Cupertino. The rumors fly after Jobs sells Apple stock holdings worth $21.43 million.
For anyone who thinks speculation about Apple’s future is an invention of the blog era, today’s edition of “Today in Apple history” is a reminder that the tech rumor mill was alive and well in 1985.
August 30, 2010: Just two years after opening its virtual doors, the iOS App Store passes a key milestone: one-quarter of a million apps for sale.
It’s a massive demonstration of success for a service Apple CEO Steve Jobs didn’t even initially want to offer.
August 29, 2001: During a meeting, Apple’s board of directors awards CEO Steve Jobs new stock options that will become part of a stock-backdating scandal several years later.
When the matter eventually ends up in court, Apple’s former general counsel pays $2.2 million to settle charges that she backdated stock options for Jobs, herself and others — and created fake paperwork to hide this fact.
Parents, convinced your child is a budding genius? Then be sure to save everything they make because maybe someday you’ll be able to auction it off for big bucks. As proof, a science project Apple co-founder Steve Jobs built as an eighth grader recently sold at auction for $34,375.
It was part of an auction with other Apple memorabilia, like an Apple-1 computer and an Apple Computer business card signed by Jobs.
August 27, 1999: Apple Computer swaps out the striped, multicolored logo the company had used since 1977 for a new single-color version. The evolution of the iconic Apple logo from rainbow to monochrome shocks many longtime fans.
However, it is part of a sustained, company-wide overhaul led by Apple CEO Steve Jobs. The makeover includes new products, the “Think Different” ad campaign and, eventually, the removal of the word “Computer” from the company’s name.
August 26, 1991: In their first joint interview, Steve Jobs and Bill Gates trade barbs and debate “the future of the PC” in Fortune magazine.
The spirited discussion marks 10 years since the first IBM PC shipped. The piece also looks at what the future holds for both men — described as the former “boy wonders of computing, now thirtysomething.”
August 24, 2011: With his health worsening, a cancer-stricken Steve Jobs resigns from his role leading Apple. Tim Cook assumes the role of Apple’s seventh CEO.
“I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know,” Jobs writes in his retirement letter to the Apple board. “Unfortunately that day has come.”
August 22, 2001: Apple takes home a technical Emmy Award for developing FireWire, the high-speed serial port that allows users to transfer data quickly between a Macintosh and another device, such as a digital camera.
“Apple enabled the desktop video revolution with its invention of FireWire,” says Jon Rubinstein, Apple’s senior vice president of hardware engineering, in a press release about the Emmy win.
FireWire plays a key role in Apple CEO Steve Jobs‘ “digital hub” strategy for the company. However, the technology’s origins go back much further than that.
August 17, 2012: Apple CEO Steve Jobs’ stolen iPad winds up in the hands of a clown called Kenny, who performs kids’ shows in the San Francisco Bay Area.
It’s a bizarre story all around, and fortunately winds up with the iPad being returned.
August 8, 1997: At Macworld Expo, Apple co-founder Steve Jobs introduces the world to the company’s new slogan, “Think different.” The catchy marketing reassures fans that Apple is exiting its mid-1990s dark age and once again making products customers will love.
It’s the beginning of Apple’s most iconic advertising campaign since the original “1984” Macintosh ad.
August 7, 2006: Apple unleashes the first Mac Pro, a high-end desktop computer that completes the company’s transition from PowerPC to Intel processors.
Built for computation-heavy tasks like 3D rendering and professional audio and video editing, the quad-core, 64-bit Mac Pro serves as a replacement for the Power Mac G5 (from which it borrows its aluminum “cheese grater” design).
August 6, 1997: In one of the most famous moments in Apple history, Steve Jobs reveals a $150 million Microsoft investment that saved his company from ruin.
Although often presented as an inexplicable gesture of good faith on the part of Microsoft boss Bill Gates, the cash infusion into Apple actually benefits both companies.
August 5, 1997: Apple gets into a standoff with Power Computing, a maker of Macintosh clones. A very public clash at the Macworld Expo in Boston marks the beginning of the end for Apple’s mid-1990s strategy of licensing the Mac operating system.
“If the [Mac] platform goes closed, it is over,” predicts Power Computing CEO Joel J. Kocher of Apple’s strategy. “[It’s] total destruction. The kiss of death.” Of course, things don’t turn out exactly like that for Apple…
August 4, 2008: In an internal memo, Apple CEO Steve Jobs owns up to mistakes in launching MobileMe. He spins the company’s bungled cloud service rollout as a learning opportunity.
“It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store,” Jobs writes in an email to Apple employees. “We all had more than enough to do, and MobileMe could have been delayed without consequence.”
August 3, 2009: Google CEO Eric Schmidt resigns from Apple’s board of directors amidst increasing competition between the two companies.
The root of the problem? The growing feud over Android’s encroachment on iOS as the two smartphone platforms battle for dominance.
July 30, 1979: Apple engineers begin work on the Lisa computer, the company’s first machine to come with a graphical user interface and mouse.
Incorporating technology that Apple co-founder Steve Jobs saw at Xerox PARC, the Lisa looks like a surefire hit. Things don’t turn out exactly like that, however.
July 27, 1955: Joanna Hoffman, who will join the original Macintosh and NeXT teams and become Steve Jobs’ first right-hand woman, is born in Poland.
Six months younger than Jobs, the marketing executive is one of the few people willing and able to stand up to the oftentimes fierce Apple co-founder during the first part of his career.
July 24, 2006: The world gets its first glimpse of Apple’s new wireless Mighty Mouse, a multibutton Bluetooth device with super-accurate laser tracking.
Photos of the accessory come to light through an Apple filing with the Federal Communications Commission. Apple will launch the device the very next day.
July 21, 1999: The iBook, Apple’s colorful clamshell laptop that’s a hybrid of the iMac and the PowerBook, arrives and launches a Wi-Fi revolution.
Apple’s new AirPort networking card is the key component that delivers cable-free internet access to the masses for the first time.
July 20, 2007: Just a month after the original iPhone goes on sale, a hacker compiles the first third-party app and launches it for the new platform. The Hello World app serves more as a proof of concept than a serious tool. However, it clearly demonstrates that third-party apps will become a cornerstone of the new iPhone economy.
It’s a shame Apple doesn’t get the memo.
July 17, 2002: Apple ships a new super-sized iMac G4 with a 17-inch widescreen LCD display that becomes the envy of many computer users at the time.
“The best consumer desktop just got even better,” says Apple CEO Steve Jobs of the company’s new all-in-one computer in a press release. “Having this gorgeous 17-inch flat screen floating in mid-air right in front of you is simply breathtaking. There’s nothing like it in the PC world.”
He wasn’t wrong!
July 13, 2006: Apple releases its first activity tracker, the Nike+iPod Sport Kit, which combines Cupertino’s popular music player with a smart pedometer that fits in a shoe.
The product marks Apple’s first step toward the kind of mobile health-tracking initiatives it will pursue in the following decade — most notably through its iOS Health app and the Apple Watch.
July 12, 2010: The iPhone 4 suffers a major blow when respected trade publication Consumer Reports says it can’t, in good faith, recommend the new Apple smartphone.
The reason the magazine refuses to give its vaunted “recommended” label to the previously top-ranked device in its devastating iPhone 4 review? A little Apple scandal called “Antennagate.”