November 4, 1997: Apple unveils its plan to open small “store within a store” areas inside CompUSA outlets around the United States. Apple-trained employees will staff these mini-stores and sing the praises of the Mac and other Apple products.
The move gives Cupertino more control over the way its products are displayed and demoed to consumers. While ultimately disappointing, Apple’s CompUSA experiment paves the way for the flagship Apple Stores that will launch four years later and become the world’s most profitable retail outlets.
Today in Apple history: Apple sets up shop inside CompUSA stores
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October 31, 2005: Less than three weeks after launching video downloads with iTunes 6, Apple reveals that it has already sold more than 1 million music videos.
October 29, 2012: Scott Forstall, Apple’s senior vice president of iOS software, is fired from the company after the disastrous Apple Maps launch. After Forstall is ousted, Apple divvies up the roles he previously handled among other high-level execs.
October 28, 2012: More than a year after Apple CEO
October 27, 1999: Dell Computer overtakes Apple in the educational market, stealing Cupertino’s crown as the top company selling computers to U.S. schools. Dell’s cheap Windows PCs make sense for schools looking to buy computers without breaking the bank.
October 24, 1988: Three years
October 23, 2001: Apple CEO Steve Jobs introduces the first
October 22, 2008: During a conference call, Apple CEO
October 20, 2009: Apple goes big with its iMac redesign, introducing the first 27-inch all-in-one Mac. The sleek, sophisticated aluminum unibody design looks so good that the iMac will remain virtually unchanged for years.
October 16, 2003: Six months after opening the
October 14, 2005: Tim Cook takes the reins as Apple’s chief operating officer. His new role as Apple COO continues his upward climb through the company’s ranks that will make him CEO less than six years later.
October 13, 2006: Apple launches a limited-edition iPod nano (Product) Red Special Edition music player in collaboration with U2 lead singer Bono and activist/attorney Bobby Shriver, with 10% of profits going to fight AIDS in Africa.
October 12, 2011: Apple launches
October 11, 1995: Steve Jobs files the paperwork to float Pixar Animation Studios on the stock market.
October 7, 2011: Two days after the
October 5, 2011: Apple co-founder
October 4, 2011: With the unveiling of the iPhone 4s, Apple introduces the world to
October 3, 1994: Apple CEO Michael Spindler reassures the world that Apple “is not a lame-duck company.”
October 1, 2011: Just days before Apple plans to unveil the iPhone 4s, the device’s name leaks after the latest iTunes beta inadvertently spills the beans.
September 29, 2004: Apple launches Logic Pro 7, its professional music creation and audio production software. The update brings new tools and a streamlined interface in line with other Apple software.
September 28, 1997: Apple debuts its iconic “Think Different” ad campaign. The television commercial aligns the troubled computer company with some of history’s most celebrated freethinking rebels.
September 27, 1979: Years before the Macintosh will ship, Steve Jobs and Jef Raskin clash for the first time over the direction of the R&D project to produce Apple’s revolutionary computer. Raskin, the founder of the Macintosh project, wants to produce a machine that’s affordable for everyone. Apple co-founder Jobs wants a computer that’s going to be the best, regardless of price.
September 26, 1997: In one of his first tasks after returning to Apple as interim CEO, Steve Jobs reveals the company’s massive quarterly loss of $161 million. It’s Apple’s biggest loss ever.