Get ready to see ads in App Store search results

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App-Store-Ads
Apple is embracing ads in the App Store.
Photo: Apple

Apple is set to start showing adverts in iOS App Store search results starting Wednesday, October 5.

The company previously carried out an apparently-succesful beta test involving ads, which appear at the top of search results when users type a keyword into the search box. According to Apple, more than 65 percent of app downloads come through search results.

Swift Playgrounds, Ember and other awesome apps of the week

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appsoftheweek_1024
'Appy weekend all.
Photo: Ste Smith/Cult of Mac

With new iPhones, Apple Watches and the official launch of iOS 10, this was quite the week for fans of Apple’s mobile devices. But which apps were we feeling in the time between putting our new iPhone 7 through its paces or reporting on Tim Cook’s Good Morning America interview?

Check out our picks below.

iOS 10 review: It’s the little things that matter

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There's a lot to love in iOS 10.
There's a lot to love in iOS 10.
Photo: Ste Smith/Cult of Mac

Apple’s iOS 10 update for iPhones and iPads is the biggest software refresh the iPhone-maker has launched in years, adding a host of major and minor new features that completely change the iOS experience.

I’ve been using beta versions of iOS 10 on my iPhone 6s and iPad Pro since June. While some of the high-profile additions to Messages, Photos, Apple Music and Apple News aren’t totally mind-blowing, the smaller tweaks make all the difference. With iOS 10, using Apple’s devices is easier, faster and far more enjoyable than ever.

This is the big iOS update you’ve been waiting for, but not for all the reasons Apple thinks.