When you compare the iPhone 4 to the iPhone XS, virtually everything has changed. All except the script Apple uses when introducing its new handsets to the public.
This is the tongue-in-cheek observation of James Brown, a YouTuber and Reddit user who posted a video comparing the use of adjectives from Steve Jobs in 2010 with Apple executives talking about the iPhones XS and XS Max at last week’s new product showcase.

