Apple's new ad campaign is aimed at users in Turkey. Photo: Apple
There are plenty of pro-grade applications for the iPad, but that doesn’t mean that kids aren’t also benefitting from Apple’s tablet and the Apple Pencil stylus.
In a new series of ads which debuted on its Turkey YouTube channel, Apple shows off images drawn by kids using the Apple Pencil. Check them out below.
iOS 11.4 brings back some cool new features Apple teased us with before. Photo: Ste Smith/Cult of Mac
Developers received a new batch of beta updates this morning, including the second beta build of iOS 11.4.
The new build brings a number of new features to the iPhone and iPad, including some that were pulled from iOS 11.3, like AirPlay 2 and Messages on iCloud. Apple has added a number of bug fixes and performance improvements in the new builds as it preps it for a public release.
Apple's new "Spaceship" campus is contributing to soaring property values. Photo: Duncan Sinfield
New drones videos of Apple Park are about to become extinct.
Apple is ramping up security when it comes to drones hovering over its new headquarters. Droner Duncan Sinfield has flown at the campus since the early days of construction. However, on his latest flights, Duncan says Apple security has been able to track down his precise location in ten minutes.
Check out his latest footage, it could be his last:
Apple is making sure new iPad owners know all about the tablet’s new tricks with its series of educational how-to videos that keep coming out with updates.
Hot on the heels of yesterday’s new how-to videos, Apple has published a new video showing how to use Apple Pencil on the new iPad to draw handwritten notes in the Notes app. With the new cheap iPad, now students can write and sketch as they follow along in class. Handwritten notes are also searchable.
Coming soon to an iPhone near you? Photo: Killian Bell/Cult of Mac
WhatsApp’s latest update gives you the ability to play YouTube videos inside chats so that you don’t have to be redirected to another app. It also makes a welcome change to voice recording, negating the need to continually hold down a button.
Making a killer video could be the best way to promote your killer app. Photo: Terje Sollie/Pexels CC
This post is brought to you by MacPaw, maker of Setapp.
As indie developers, we can get too caught up in how things work — what features our product has, what users can do with it. It often seems like if we can just explain how our product works, everyone will become a devoted user.
We spend lots of time pulling together onboarding videos and tutorials. But there’s a whole other front in the battle of promotion and conversion: making an emotional connection between a potential user and your product and brand.
Homework was always a dreaded task back in the days of paper and pencil but in Apple’s new ad, doing homework looks like a total blast.
Eager to highlight its skills in the education market, Apple’s new iPad ad shows how the tablet can be used in creative ways to make learning a fun experience. The two minute ad follows a group of kids as they do a series of gravity experiments utilizing the iPad and Apple Pencil to complete the project.
The inspiring new video talks about how “one person can change the world” by creating something that’s never been created before. While showing a bunch of children playing at school, the ad has voice-overs of the kids giving uplifting messages on how they view the future.
Fortnite is still killing it. Screenshot: Killian Bell/Cult of Mac
Fortnite enjoyed a boost to its already rapidly-growing fanbase when it made the leap to iOS earlier this month.
The gaming phenomenon shows no signs of losing its momentum after smashing YouTube records for the largest number of concurrent viewers on a single live game stream, and for the most monthly uploads related to a single game.
Is it time you took a break from YouTube? Photo: Charlie Sorrel/Cult of Mac
If you’re watching YouTube on your iPhone or Mac, then you can just tap a button to watch the video in proper full-screen, just you and a skateboarding dog, with nothing to distract you. But on the iPad, the same “full-screen” button just maximizes the video into the browser tab, with all the Safari chrome still surrounding it. And because it doesn’t use the native iOS video view, you can’t watch the video in Picture in Picture mode.
Happily, we can fix that. Today we’ll see how to make YouTube play its video in full screen on your iPad, with one tap, using a bookmarklet. If you’re experiencing videos not playing on iPhone, you might be encountering a recent YouTube bug—learn more about it here.
Apple has published another incredible new ad for Face ID on the iPhone X that shows off how easy it is to buy stuff with a glance.
The minute-long ad is similar in style to the wild ad Apple put out last week. While wandering through a flea market, an iPhone X owner is suddenly able to buy anything he sees just by giving it a look.
The world's most popular video streaming app is unsurprisingly a big money spinner. Photo: YouTube
After eight years in the App Store, YouTube finally climbed to reach the number one spot for highest-grossing app in the U.S. this week.
Until now, YouTube has never ranked higher than the number three spot. While it’s not clear exactly what pushed YouTube into pole position, revenues have gotten a big increase in recent years due to the launch of its $9.99 a month YouTube Red service.
A for-pay YouTube music service is in development, but free users have to be convinced to switch. Photo: Cult of Mac
Freeloaders who use YouTube as a cheap alternative to Apple Music should get ready to be annoyed. YouTube is about to intentionally irritate users who treat the video site as a jukebox by increasing ads between songs.
The goal? Driving subscriptions to an as-yet-unannounced paid YouTube music service.
You can give fiddly streaming software the boot. Photo: YouTube
YouTube has made livestreaming easier for everyone by allowing us to broadcast directly from a web browser. Chrome now lets you “go live” with nothing but a webcam — and support for other browsers is coming soon.
It’s going to get a lot easier to livestream from your smartphone, too, unless you use an iPhone.
Face ID completely changes the way users interact with their iPhone, but imagine if every physical lock could be opened with just a glance.
In Apple’s newest iPhone X ad, the powers of Face ID get unleashed on the real world after a high school girl discovers (or imagines?) she has the power to open anything with her face.
YouTube’s dark mode, introduced just under a year ago, has finally landed on iPhone and iPad. It was the most requested feature among mobile users, YouTube says — and it makes late-night video binges even more enjoyable.
Take back control of your Mac's media keys with BeardedSpice. Photo: Cult of Mac
Did you ever hit your macBook’s play/pause key to pause that YouTube video, only to have iTunes launch instead, and start playing that embarrassing tune from your last home workout session? Then you may be interested in a way to have your media keys control the site or app you want to control, instead of the app that Apple decides it will control. Luckily, there’s an app for that, called BeardedSpice.
Apple's QuickTake may have been ahead of its time. Photo: LGR/YouTube
In order to appreciate one of Apple’s most successful products, the iPhone, you have to respect one of the company’s biggest failures. The QuickTake digital camera was not a threat to the camera market the way today’s iPhone is.
The sensor was 0.3 megapixels. Shaped like a set of binoculars, the QuickTake 100 could only hold eight pictures, most of which were fuzzy, washed out and with funky colors that convinced photographers of the time that film photography was not in danger.
But as the retro-computer YouTube channel, LGR, points out, the QuickTake does not deserve to be bashed as a failure. It should be lauded as a pioneer of digital photography.
Get the most out of your iPhone's camera with these tips. Photo: Ste Smith/Cult of Mac
Apple published a new set of tutorial videos for iPhone owners today showing how to use some of the device’s advanced camera features.
The new videos offer how-to instructions on how to use the grid to shoot perfect overhead videos or the power of slo-mo and how to perfectly adjust it for each action clip you shoot.
YouTube TV now hosts a whole bunch of new channels. Photo: YouTube
YouTube TV has hiked its prices after adding a whole bunch of new channels.
The service, which came to Apple TV earlier this month, now hosts Turner networks like CNN, Adult Swim and Cartoon Network — but for an extra $5 a month.
Portrait Lighting in selfies. Humankind can now sit back and relax. Photo: Apple
Apple published a new set of videos today giving iPhone X owners some more tips on how to get the most out Apple’s most advanced camera ever.
The new videos show how to take advantage of the new Portrait mode selfies feature on the iPhone X and the best way to edit them. There’s also a new tutorial for Live Photos that shows you how to create a bounce photo which is a lot like Instagram’s boomerang feature.
Since I started running Cult of Mac‘s YouTube channel, I’ve been striving for the best visuals and audio possible. Compare our latest videos with some of our earlier ones, and you should see improvements across the board.
I’ve always neglected audio, but I’ve learned over time that sound proves vital to crafting quality videos. With that in mind, I recently tried out the Rode NTG4+ microphone. Now it’s part of my essential kit for creating videos.
Three Minutes is a unique Chinese New Year story shot on iPhone X by director Peter Chan. Photo: Apple
What would you do if your family reunion only lasted three minutes?
That’s the concept for Apple’s heartwarming new short film, Three Minutes, that celebrates Chinese New Year. The entire film tells the story of a mom who works as a train conductor on one of China’s longest routes. Her entire route takes six days to complete and she only gets to spend three minutes with her son and sister at one of the stops. What they do during that short time will shock you.
The iPhone X is ready to party in Apple's new commercial. Photo: Apple
Apple has come out with a colorful new ad for the iPhone X that shows off the device’s amazing selfie camera at one of the most craziest parties in the world: Carnaval in Brazil.
The new ad is part of Apple’s push to make more regional ads. Apple made a similar ad for Carnaval last year that focused on Portrait Mode on the iPhone 7 Plus.
The official YouTube app for iOS is getting a new dark theme. The theme makes YouTube easier on the eye — particularly at night — and could help improve battery life on your iPhone X.