January 20, 1985: Attempting to build on the triumph of the previous year’s “1984” Macintosh commercial, Apple deploys another dystopian Super Bowl commercial. The new Apple ad, titled “Lemmings,” promotes the company’s upcoming business platform, called The Macintosh Office.
The dark, 30-second spot depicts blindfolded executives marching to their doom. The widely reviled ad will go down in history as one of Apple’s biggest stinkers.
January 19, 1989: Apple introduces the Macintosh SE/30, arguably the greatest of the classic compact Macs with black-and-white screens.
When you picture the ideal 1980s Macintosh, this is likely the machine that comes to mind. And for good reason!
January 18, 1983: Computer manufacturer Franklin Electronic Publishers takes the wraps off its Franklin Ace 1200 computer, an uxtnauthorized Apple II clone that triggers an important legal battle.
Cupertino will soon target Franklin’s line of unlicensed clone computers with a lawsuit. In the resulting trial, a U.S. court will decide whether a company can protect its operating system by copyright.
January 17, 1984: A week before its famous airing during Super Bowl XVIII, Apple’s iconic “1984” commercial debuts as a trailer in movie theaters. To hype its revolutionary new Macintosh computer, Apple buys several months of promotion from theatrical ad distributor ScreenVision.
Cupertino’s sci-fi-tinged “1984” spot — which depicts a sledgehammer-wielding freedom fighter taking on a Big Brother figure supposed to represent IBM — gets such a favorable audience reaction that some theater owners continue to roll the ad after Apple’s contract ends.
January 16, 1986: Apple introduces the Macintosh Plus, its third Mac model and the first to be released after Steve Jobs was forced out of the company the previous year.
The Mac Plus boasts an expandable 1MB of RAM and a double-sided 800KB floppy drive. And it’s the first Macintosh to include a SCSI port, which serves as the main way of attaching a Mac to other devices (at least until Apple abandons the tech on the original iMac G3 upon Jobs’ return).
January 15, 2008: Apple CEO Steve Jobs shows off the first MacBook Air at the Macworld conference in San Francisco, calling the revolutionary computer the “world’s thinnest notebook.”
The 13.3-inch laptop measures only 0.76 inches at its thickest point and 0.16 inches at its tapered thinnest. It also boasts a unibody aluminum design, thanks to an Apple engineering breakthrough that allows the crafting of a complicated computer case from a single block of finely machined metal.
In a brilliant piece of showmanship during the MacBook Air launch, Jobs pulls the super-slim laptop out of a standard interoffice envelope. (You can watch his keynote introducing the MacBook Air below.)
January 14, 2009: Apple CEO Steve Jobs’ cancer worsens to the point that he takes a medical leave from leading the company.
Despite his illness, Jobs remains reluctant to take the time off. When he does, he keeps quiet about the severity of the situation. He calls “the curiosity over my personal health” a distraction caused by prying bloggers and reporters. Nonetheless, he acknowledges that his health problems “are more complex than I originally thought.”
January 13, 2000: Steve Jobs’ longtime frenemy Bill Gates quits as Microsoft CEO, stepping down just a month after his company’s stock hit its all-time high.
The news coincides with a turning point in the long-running battle between the two tech powerhouses. Microsoft begins a long decline from its previous dominance, while Apple continues its rise to the top.
January 12, 2005: Apple reports record earnings for the preceding three months, fueled by impressive iPod sales during the holiday period and demand for the latest iBook laptop. The hardware boom drives a fourfold increase in profits for the company.
Apple brags that it has sold a total of 10 million iPods so far — and rightly so. The massive popularity of the portable music player drives Apple to its highest earnings yet.
“We are thrilled to report the highest quarterly revenue and net income in Apple’s history,” said Apple CEO Steve Jobs in a press release. “We’ve sold over 10 million iPods to date and are kicking off the new year with a slate of innovative new products including iPod shuffle, Mac mini and iLife ’05.”
January 11, 2005: Steve Jobs introduces the iPod shuffle, an entry-level music player that lacks a display. The device randomly shuffles the audio files it holds, but lets users easily skip songs they don’t like.
The first iPod to use flash memory, the iPod shuffle plugs directly into a computer using USB 2.0 and comes in 512MB and 1GB configurations. It’s smaller and cheaper than ever, making Apple’s music player even more approachable to average consumers.
“iPod shuffle is smaller and lighter than a pack of gum and costs less than $100,” said Apple CEO Steve Jobs in a press release. “With most flash-memory music players users must use tiny displays and complicated controls to find their music; with iPod shuffle you just relax and it serves up new combinations of your music every time you listen.”
January 10, 2006: Steve Jobs unveils the original 15-inch MacBook Pro, Apple’s thinnest, fastest and lightest laptop yet.
Building on the previous PowerBook G4 laptop, the new laptop adds dual-core Intel processors for the first time. The MacBook Pro immediately makes waves in the tech community. And did we mention its awesome MagSafe connector?
January 9, 2007: Apple CEO Steve Jobs gives the world its first look at the iPhone onstage during the Macworld conference in San Francisco. The initial reaction to that first iPhone demo is mixed. But Jobs is confident that Apple has created a product that people want — even if they don’t know it yet.
The palm-size device combines an iPod, a phone and a PDA. The iPhone unveiling excites many Apple fans but critics remain skeptical.
January 8, 2004: The clumsily named iPod+HP, a Hewlett-Packard-branded iPod, debuts at the Consumer Electronics Show in Las Vegas.
Shown off by Hewlett-Packard CEO Carly Fiorina, the prototype device is blue, the color used for HP’s branding. By the time it arrives on the market later that year, however, the digital music player is the same shade of white as the regular iPod. The device doesn’t hang around for long, either.
January 7, 1997: Apple co-founder Steve Wozniak returns to the company to participate in an advisory role, reuniting with Steve Jobs onstage at the Macworld Expo in San Francisco.
Woz’s homecoming is revealed at the end of the Macworld conference. With Jobs’ recent return to Apple (thanks to the NeXT acquisition), it marks the first time the two co-founders have been at Apple together since 1983. It’s a great way to celebrate Apple’s 20th anniversary. Unfortunately, the reunion won’t last.
January 6, 1998: Just months after taking over a company on the verge of bankruptcy, Steve Jobs shocks attendees at San Francisco’s Macworld Expo by revealing that Apple is profitable again. An Apple comeback is on the way!
Referring to the company’s strategy since he took over as interim CEO in September 1997, the recently returned Apple co-founder says, “It’s all come together for us.”
Little did most of us know exactly how astonishing Apple’s rebound would be.
January 5, 1999: Apple introduces a revised Power Mac G3 minitower, nicknamed the “Blue and White G3” or “Smurf Tower” to distinguish it from the earlier beige model.
The first new Power Mac since the original iMac shipped, the pro-level machine borrows the same transparent color scheme. Unfortunately, it doesn’t hang around too long.
January 4, 1995: Apple signs a deal with third-party Mac accessory-maker Radius, allowing the company to build Macintosh clones that run on Mac OS.
Radius is the second company to license the Macintosh operating system. (Power Computing did the same thing a month earlier.) However, Radius will become the first licensee to bring a clone to market when its System 100 ships in March 1995.
January 3, 1977: Apple Computer Co. is officially incorporated, with Steve Jobs and Steve Wozniak listed as co-founders. The Apple incorporation leaves out third founder Ron Wayne — who initially invested in the company — because he sold back his stake in Apple for $800.
The funding and expertise needed to turn Apple into a corporation is provided by a man named Mike Markkula, who becomes an important figure in the company’s history.
January 2, 1979: Entrepreneurs Dan Bricklin and Bob Frankston incorporate their company Software Arts to publish a program called VisiCalc. The first spreadsheet software for the Apple II, VisiCalc ultimately becomes personal computing’s first “killer app.”
The software, which sells for $100, helps transform personal computers from “cool to have” toys into “must have” business accessories.
January 1, 1983: Apple launches the Apple IIe, the third model in the Apple II series — and the last before the Macintosh will arrive a year later.
It proves a big seller, and proof positive of the Apple II brand’s sustained value.
December 31, 2012: App piracy hub Hackulous shuts down, bringing an end to two of its most popular pieces of software, Installous and AppSync.
Before the shutdown, iPhone jailbreak tool Installous allowed users to install “cracked” or pirated apps on their iOS devices, thereby avoiding paying Apple and developers. AppSync let users sync their cracked apps with iTunes.
The shuttering of Hackulous is a clear sign that the iPhone jailbreaking era is coming to an end — and that the App Store’s revolutionary business model is sound.
December 30, 1999: Microsoft hits the height of its 1990s dominance and begins its early-2000s decline, clearing a gap at the top for Apple.
After hitting an all-time high of $53.60, Microsoft stock starts to fall. Less than a year later, MSFT shares will fall more than 60% in value to $20.
December 29, 1999: Apple starts shipping its unfathomably large 22-inch Cinema Display, the biggest LCD computer display available anywhere,
Apple’s all-digital flat panel is a far cry from the bulky cathode ray tube monitor of the original iMac, which took the world by storm the previous year. The Cinema Display is also Apple’s first widescreen display — and the first to sport a digital video interface.
December 28, 2006: As the rest of the country enjoys a much-deserved holiday, Apple gets embroiled in a stock option “backdating” scandal.
The news, centered on the dubious awarding of stock options to CEO Steve Jobs, prompts Apple’s share price to fall. Some people even suggest Jobs might need to step down as Apple’s leader. Fortunately, that doesn’t happen.
December 27, 2010: Almost four months after the second-gen Apple TV’s debut, Cupertino says it has sold 1 million of the streaming video devices.
The news shows that Apple’s set-top box is gaining momentum. However, Apple’s PR move — which included a preemptive press release issued on December 21 that said Apple “expects sales of its new Apple TV to top one million units later this week” — is also a low-blow shot at competitor Roku, which recently said it planned to hit the 1 million unit mark by the end of 2010.