July 25, 1989: Apple suffers a major setback in its copyright-infringement lawsuit against Microsoft for allegedly stealing the Mac’s “look and feel” to create Windows.
Apple sued Microsoft on 189 counts of copyright infringement relating to Windows 2.0.3. The judge overseeing the case throws out 179 of them. This paves the way for Microsoft’s dominance over Apple in the coming decade.
July 24, 2006: The world gets its first glimpse of Apple’s new wireless Mighty Mouse, a multibutton Bluetooth device with super-accurate laser tracking.
Photos of the accessory come to light through an Apple filing with the Federal Communications Commission. Apple will launch the device the very next day.
July 22, 1997: Apple launches Mac OS 8, its next-gen operating system for Macintosh computers. The OS introduces a new three-dimensional look and makes surfing the internet easier than ever.
The first major operating system refresh for Macs since System 7’s release in 1991, it gets great reviews and is destined to become a big hit with users. However, it arrives at a very challenging time for Apple.
July 21, 1999: The iBook, Apple’s colorful clamshell laptop that’s a hybrid of the iMac and the PowerBook, arrives and launches a Wi-Fi revolution.
Apple’s new AirPort networking card is the key component that delivers cable-free internet access to the masses for the first time.
July 20, 2007: Just a month after the original iPhone goes on sale, the first third-party app gets compiled and launched for the new platform. The Hello World app serves more as a proof of concept than a serious tool. However, it clearly demonstrates that third-party apps will become a cornerstone of the new iPhone economy.
It’s a shame Apple doesn’t get the memo.
July 19, 2004: The fourth-generation iPod brings neat innovations to the popular audio device, including the Click Wheel interface recently introduced on the iPod mini.
“The best digital music player just got better,” says Steve Jobs in a press release on the day the product launches. And yet some people feel disappointed by the upgraded music player.
July 18, 1994: Apple launches the Quadra, LC and Performa 630 Macintoshes, three similar computers with slight differences tailored for the professional, educational and home markets. Aimed at multimedia use, the new 630 series Macs bring innovative hardware and software at a much more affordable price than previous Apple computers.
July 17, 2002: Apple ships a new super-sized iMac G4 with a 17-inch widescreen LCD display that becomes the envy of most computer users at the time.
“The best consumer desktop just got even better,” says Apple CEO Steve Jobs of the company’s new all-in-one computer in a press release. “Having this gorgeous 17-inch flat screen floating in mid-air right in front of you is simply breathtaking. There’s nothing like it in the PC world.”
He wasn’t wrong!
July 16, 2014: Apple agrees to pay $450 million to resolve the Department of Justice’s antitrust case against the company over e-book pricing in the iBooks Store. In the e-books lawsuit, Apple stood accused of conspiring with five major book publishers to fix prices on digital books.
After all five publishers settled their claims outside of court, Apple became the only one to go to trial. The e-books lawsuit settlement closes the book on a bad chapter in Apple history.
July 15, 2015: Apple introduces the sixth-gen iPod touch, attempting to prove that there’s still a place for the humble music player in the crazy, crazy world of iPhones and Apple Watches.
Apple calls the device “the best iPod touch yet” in a press release, and touts “a new lineup of colors for all iPod models, including space gray, silver, gold, pink and blue.”
July 14, 1995: The MP3 file format receives its official name as the new .bit file extension gets changed to .mp3. The technology allows the compression of a standard CD .wav file to one-tenth its original size, courtesy of some smart algorithms. The format will revolutionize the music industry — and put Apple on the road to world dominance with the iPod.
The MP3 enables easy sharing of music tracks online and makes music more portable than ever. Within a few years, Apple’s iPod will become the world’s best-known MP3 player, quickly capitalizing on the new format.
July 13, 2006: Apple releases its first activity tracker, the Nike+iPod Sport Kit, which combines Cupertino’s popular music player with a smart pedometer.
The product marks Apple’s first step toward the kind of mobile health-tracking initiatives it will pursue in the following decade — most notably through its iOS Health app and the Apple Watch.
July 12, 2010: The iPhone 4 suffers a major blow when respected trade publication Consumer Reports says it can’t, in good faith, recommend the new Apple smartphone. The reason the magazine refuses to give its vaunted “recommended” label to the previously top-ranked device in its devastating iPhone 4 review? A little Apple scandal called “Antennagate.”
July 11, 2008: The iPhone 3G goes on sale. Expectations for the smartphone sequel run high, and Apple delivers with the addition of GPS, faster 3G data and a higher-quality build. The iPhone 3G launch also brings a new mobile operating system packed with features.
Apple’s second smartphone runs iPhone OS 2, which introduces a better Mail app, turn-by-turn navigation and a little something called the App Store.
July 10, 2008: Apple launches the App Store, an online hub that lets iPhone owners browse and download apps made by third-party developers. Transforming the iPhone from a locked-down platform to a generative one, the App Store means that every iPhone user can have his or her own “killer app” depending on the software they want — from social networking to composing music to playing games.
One of the most significant launches in Apple history, the App Store opens up a whole new revenue stream for Cupertino. It’s hard to believe that Steve Jobs was originally dead-set against it!
July 9, 2001: Apple earns the title of No. 1 computer manufacturer in the education market, with twice as many machines in schools as runner-up Dell Computer.
It marks a big turnaround from a couple of years earlier, when Dell overtook Apple and people accused Steve Jobs of abandoning this important market.
July 8, 1997: Steve Jobs begins his path to becoming chief executive officer of Apple, after former CEO Gil Amelio departs the company following a massive quarterly loss. Also leaving Apple is Ellen Hancock, executive vice president of technology.
To run Apple’s day-to-day operations, CFO Fred Anderson takes over until a new CEO can be found. Jobs, meanwhile, moves from strategic adviser to take “a more expanded role with Apple’s board and executive management team,” according to CNN Money.
Cupertino’s turnaround has started!
July 7, 2011: Three years after its launch, the App Store passes 15 billion downloads.
This represents a major milestone for Apple. The App Store offers more than 425,000 apps, which give the iPhone and iPad incredible capabilities and add to the devices’ wide appeal.
July 6, 1997: Following a massive quarterly loss for Apple, board member Edgar S. Woolard Jr. calls CEO Gil Amelio and informs him that he needs to step down. “You’ve done a lot to help the company, but the sales haven’t rebounded,” Woolard says.
Steve Jobs, who recently returned to the company he co-founded, denies being responsible for Amelio’s ouster. However, the move results in Jobs becoming Apple CEO for the first time. Now it’s time for a real turnaround!
July 5, 2006: Apple discontinues its low-end eMac product line. After more than a quarter-century of using CRT monitors in its computers, the move represents the end of the cathode ray tube era for Macs.
After ending the eMac, Apple shifts to the superior LCD technology still used for Macs today. When it comes to screens, thin is definitely in!
July 4, 1985: Apple co-founder Steve Jobs visits Moscow for the first time, with the aim of selling Macs to the Russians. During his two-day trip to the Soviet Union, Jobs lectures computer science students, attends a Fourth of July party at the American embassy and discusses opening a Mac factory in Russia.
He also reportedly almost runs afoul of the KGB by praising assassinated Marxist revolutionary Leon Trotsky.
July 3, 2001: Apple suspends production of its Power Mac G4 Cube, one of the most notable busts in Apple history — and the first major flop following Steve Jobs’ glorious return to the company in 1997.
Although Apple leaves the door open to possibly reintroducing the remarkably clear G4 Cube at a later date, this never happens. The stylish computer is superseded by Apple’s upgrade to G5 processors and then to Intel Core-based Macs.
July 2, 2010: Apple opens up about “Antennagate,” issuing a letter that addresses iPhone 4 reception problems publicly for the first time.
In a letter addressed to iPhone 4 users, Apple admits to being “surprised when we read reports of reception problems, and … immediately began investigating them.” However, the company’s findings do little to dispel the growing Antennagate controversy.
July 1, 2012: Apple shuts down its MobileMe web service. Launched in 2008, the subscription-based suite of online services and software offered features like push email, data storage, Find My iPhone, a photo gallery, chat facilities and an online calendar.
After letting the service limp along for four years, Apple finally decides to pull the plug, pushing users to switch to iCloud. The company gives MobileMe users until the end of July to remove their data from the service.
June 30, 2015: Apple launches 24/7 radio station Apple Music 1 (launched originally as Beats 1). Part of Apple Music, the new global radio station features top DJs ranging from former BBC presenter Zane Lowe to top musical artists like Lil Wayne.
Apple calls Apple Music 1 “the biggest radio station in the world” and says it beats (no pun intended) all other music stations when it comes to concurrent listeners. However, without hard figures to back that up, some call out Cupertino on this claim.