February 6, 1985: Frustrated by Apple’s shifting priorities, co-founder Steve Wozniak leaves the company to pursue outside interests.
His departure — which comes the same year that Steve Jobs leaves Apple to form NeXT — represents yet another big change for the company. The move mostly stems from Woz’s dissatisfaction with how management treated the Apple II division. However, his desire to start a new company also plays a role.
February 5, 2008: Six months after the first-gen iPhone went on sale, Apple releases a new version with a whopping 16GB of storage.
“For some users, there’s never enough memory,” says Greg Joswiak, Apple’s vice president of worldwide iPod and iPhone product marketing, in a statement. “Now people can enjoy even more of their music, photos and videos on the most revolutionary mobile phone and best Wi-Fi mobile device in the world.”
February 4, 2008: Apple CEO Steve Jobs reportedly considers buying the search engine Yahoo. Apple is one of several interested companies, following reports that Microsoft offered $44.6 billion for the web portal the previous week.
Nothing ultimately comes of it, but Apple’s interest is later confirmed in an authorized biography of Jobs.
February 3, 2011: The iPhone finally arrives on Verizon Wireless, the United States’ largest carrier, ending nearly four years of exclusivity with AT&T.
The move comes as Apple faces pressure to expand its customer base, with Android phones steadily growing in popularity. The deal commences with the iPhone 4, available for preorder by Verizon’s 93 million customers.
February 2, 1996: Apple reveals that turnaround artist Gil Amelio will take over from Michael “The Diesel” Spindler as CEO of the struggling company.
With disappointing Mac sales, the disastrous “clone Mac” strategy and a failed Sun Microsystems merger to his name, Spindler is asked to resign by the Apple board. Then, Cupertino enlists supposed corporate miracle worker Amelio for the job.
Unfortunately, he turns out to be no more successful than Spindler in the role.
February 1, 2010: The tech-loving world goes into meltdown at the sight of comedian Stephen Colbert using a prerelease iPad to read nominations during the televised Grammy Awards show.
“Jay-Z, did you not get one of these in your gift bag?” Colbert quips from the stage. “Am I cooler than you?”
The celebrity sneak peek is all part of Apple’s big (and wildly successful) plan to hype its upcoming tablet.
January 31, 1998: Mac clone-maker Power Computing goes out of business, having auctioned off its office supplies and computers.
Apple bought out Power Computing, once the fastest-growing PC company of the decade, the previous year. As a result, Power Computing shareholders receive Apple stock as a replacement. As it turns out, that may not have been a terrible deal.
January 30, 1995: Apple Computer launches the Newton MessagePad 120, the first truly great device in an unfairly maligned product line.
Coming 18 months after the original Newton MessagePad, the upgraded PDA packs more power — and truly shines once Newton OS 2.0 rolls out.
January 29, 1990: Apple CEO John Sculley appoints Michael Spindler as the company’s new chief operating officer.
Nicknamed “The Diesel” on account of his work ethic, Spindler’s new job continues his upward trajectory at Apple. Three years later, he will become CEO.
January 28, 1978: Apple Computer occupies Bandley 1, its first custom-built office, giving the company a bespoke business center to house its growing operations in Cupertino, California.
A full 15 years before 1 Infinite Loop, and almost four decades before Apple Park’s stunning “spaceship” HQ landed, 10260 Bandley Drive in Cupertino becomes the first purpose-built, permanent headquarters for the newly founded company.
January 27, 2010: After months of rumors and speculation, Apple CEO Steve Jobs publicly shows off the iPad for the first time. Aside from the name, which some people joke sounds like a female sanitary product, the first-generation iPad immediately earns critical acclaim.
“The last time there was this much excitement over a tablet, it had some commandments written on it,” The Wall Street Journal quips.
When it goes on sale a few months later, the first-gen iPad quickly becomes Apple’s fastest-selling new product ever.
January 26, 2016: After nine years of spectacular growth, iPhone sales flatline for the first time. Some observers say the sales plateau means that “peak iPhone” has finally arrived.
Numbers posted by Apple show that during the final three months of 2015, iPhone sales grew by only 0.4%. The crucial holiday season sales compare quite unfavorably with the 46% jump recorded during the same period a year earlier.
January 25, 1996: Rumors circulate that Sun Microsystems is in talks to acquire Apple.
With Sun at the peak of its power, and Cupertino struggling, the rumored $3.89 billion deal would see Apple snapped up for between $5 and $6 a share.
January 24, 1984: Apple ships its first Mac, the mighty Macintosh 128K.
Bringing a mouse and graphical user interface to the masses, and heralded by an acclaimed Super Bowl commercial that’s still talked about today, the first-gen Mac will quickly become one of the most important personal computers ever released.
January 23, 1985: Apple introduces The Macintosh Office, a combination of hardware and software that represents the company’s first real attempt at cracking the business market dominated by IBM.
Macintosh Office allows Macs to talk to one another. And Apple introduces amazing new devices like the LaserWriter printer that work with the business-oriented platform. Sadly, things won’t work out quite as Apple hopes.
January 22, 1984: Apple’s stunning “1984” commercial for the original Mac airs on CBS during the third quarter of Super Bowl XVIII. Its dystopian theme and epic visuals pitch the Macintosh 128K as a revolutionary computer coming to smash the status quo.
Probably the most famous TV ad for a computer in history, the commercial is directed by Alien and Blade Runner helmer Ridley Scott. It reaches millions of viewers during the big game. However, it very nearly didn’t air at all.
January 21, 2015: Months before the first Apple Watch goes on sale, users get a glimpse at what playing games might look like on the smartwatch. Thanks to Apple making the WatchKit API available to third parties, game developer NimbleBit releases a mockup of Letterpad, its simple, work-in-progress word game.
Suddenly, we get a peculiar desire to play games on our wrist that we haven’t had since the days of the Nintendo Game & Watch three decades earlier.
January 20, 1985: Attempting to build on the triumph of the previous year’s “1984” Macintosh commercial, Apple deploys another dystopian Super Bowl commercial. The new Apple ad, titled “Lemmings,” promotes the company’s upcoming business platform, called The Macintosh Office.
The dark, 30-second spot depicts blindfolded executives marching to their doom. The widely reviled ad will go down in history as one of Apple’s biggest stinkers.
January 19, 1989: Apple introduces the Macintosh SE/30, arguably the greatest of the classic compact Macs with black-and-white screens.
When you picture the ideal 1980s Macintosh, this is likely the machine that comes to mind. And for good reason!
January 18, 1983: Computer manufacturer Franklin Electronic Publishers takes the wraps off its Franklin Ace 1200 computer, an uxtnauthorized Apple II clone that triggers an important legal battle.
Cupertino will soon target Franklin’s line of unlicensed clone computers with a lawsuit. In the resulting trial, a U.S. court will decide whether a company can protect its operating system by copyright.
January 17, 1984: A week before its famous airing during Super Bowl XVIII, Apple’s iconic “1984” commercial debuts as a trailer in movie theaters. To hype its revolutionary new Macintosh computer, Apple buys several months of promotion from theatrical ad distributor ScreenVision.
Cupertino’s sci-fi-tinged “1984” spot — which depicts a sledgehammer-wielding freedom fighter taking on a Big Brother figure supposed to represent IBM — gets such a favorable audience reaction that some theater owners continue to roll the ad after Apple’s contract ends.
January 16, 1986: Apple introduces the Macintosh Plus, its third Mac model and the first to be released after Steve Jobs was forced out of the company the previous year.
The Mac Plus boasts an expandable 1MB of RAM and a double-sided 800KB floppy drive. And it’s the first Macintosh to include a SCSI port, which serves as the main way of attaching a Mac to other devices (at least until Apple abandons the tech on the original iMac G3 upon Jobs’ return).
January 15, 2008: Apple CEO Steve Jobs shows off the first MacBook Air at the Macworld conference in San Francisco, calling the revolutionary computer the “world’s thinnest notebook.”
The 13.3-inch laptop measures only 0.76 inches at its thickest point and 0.16 inches at its tapered thinnest. It also boasts a unibody aluminum design, thanks to an Apple engineering breakthrough that allows the crafting of a complicated computer case from a single block of finely machined metal.
In a brilliant piece of showmanship during the MacBook Air launch, Jobs pulls the super-slim laptop out of a standard interoffice envelope. (You can watch his keynote introducing the MacBook Air below.)
January 14, 2009: Apple CEO Steve Jobs’ cancer worsens to the point that he takes a medical leave from leading the company.
Despite his illness, Jobs remains reluctant to take the time off. When he does, he keeps quiet about the severity of the situation. He calls “the curiosity over my personal health” a distraction caused by prying bloggers and reporters. Nonetheless, he acknowledges that his health problems “are more complex than I originally thought.”
January 13, 2000: Steve Jobs’ longtime frenemy Bill Gates quits as Microsoft CEO, stepping down just a month after his company’s stock hit its all-time high.
The news coincides with a turning point in the long-running battle between the two tech powerhouses. Microsoft begins a long decline from its previous dominance, while Apple continues its rise to the top.