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Tim Cook - page 14

Apple’s new apps clearly reflect Tim Cook’s values [Opinion]

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Apple services
Part of the whole customer experience business model.
Photo: Apple

Watching Monday morning’s “It’s show time” keynote, I was struck by how much Tim Cook is stamping his values on what Apple is doing.

While writing a book about Cook last year, I accidentally stumbled on six values he has been championing at Apple:

  • Accessibility
  • Education
  • Environment
  • Inclusion and diversity
  • Privacy
  • Supplier responsibility

These are the things Cook has been pushing internally since taking over from Steve Jobs in 2011. These are the priorities of his leadership, reflecting the things he wants to get done and the internal values that guide what Apple employees do and how they do it.

Monday’s keynote was a chance to witness these values in action, to see the kinds of products and services his priorities are helping to create.

Live blog: Apple’s streaming service gets the red-carpet treatment

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show time liveblog
Apple’s going full Hollywood at the event.
Photo: Cult of Mac

The first Apple event of 2019 is finally upon us and it promises to be unlike any other Apple keynote we’ve seen.

Services are set to be the star of the show as Apple busts out a new TV streaming app, news subscriptions and maybe even an Apple Pay credit card. Rumors have been ramping up leading to today’s “It’s show time” event, but there are still plenty of surprises waiting for fans. As always, Cult of Mac is live-blogging the whole dang thing with up-to-the-minute analysis on all the new stuff. Apple CEO Tim Cook takes the stage at 10 a.m. Pacific — most likely with a ton of Hollywood A-listers in tow — but we’re gonna get the party started a little before that.

Come join the fun:

Every Apple TV+ series and movie currently in the works [Updated]

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Apple spent more than $20 million advertising Apple TV+ last month
Here’s what’s on Apple TV+ right now
Photo: Apple

The star-studded Apple TV+ lineup is starting to look like it could become a legitimate contender to Netflix and HBO. After going on a Hollywood spending spree in the last eight months, Apple appears poised to make a huge push into original content.

Thanks to its new worldwide video executive team, many of the Apple TV series in development actually look really promising and diverse. From Steven Spielberg’s Amazing Stories to mysterious new sci-fi series See, Apple’s working on some shows everyone could enjoy.

Check out the full list of Apple TV+ series and movies currently in the pipeline.

Update: We’ve added all the shows we know about heading into Apple’s big March 25 event, where the company expected to finally unveil its TV streaming service.

Apple starts initiative to help fight fake news

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fake news
Apple’s new initiative supports efforts to empower young people to be better informed citizens.
Photo: Apple

Apple is joining the fight against fake news with an initiative that encourages critical thinking and empowers students to be better informed.

The company is teaming up with three organizations in the United States and Italy that offer nonpartisan, independent, media-literacy programs.

Apple whips its gigantic global supply chain into shape [Opinion]

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Apple supply chain worker inspecting glass
Apple is really cleaning up its supply chain under Tim Cook.
Photo: Apple

Over the years, Apple took heavy criticism for employing an offshore supply chain rife with abuse. The company is still stained by the rash of worker suicides in 2010 at Foxconn, its main supplier.

But as Apple’s latest Supplier Responsibility report shows, the company continues to make remarkable strides to improve conditions for workers and the environment.

Is Apple prepping a folding iPhone? This week, on The CultCast

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CultCast iPhone XS
Samsung's got a folding phone—is a folding iPhone next?

This week on The CultCast: Samsung has been sending Apple foldable screens… is a folding iPhone on the horizon? Plus: Apple may have quietly fixed MacBook Pro’s ‘stage light’ flaw; Apple prepping products that will “blow you away”; and Tim Cook receives a brand new nick name from none other than Donald J. Trump, and his reaction is legendary.

Our thanks to Shapr for supporting this episode. Whether you are looking for investors, a co-founder, a new job opportunity, or just inspiring conversations, Shapr can connect you to professionals who truly want to share tips and help.

‘Tim Apple’ becomes the internet’s joke du jour thanks to Trump

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Apple shares suffer biggest decline since August
Apple shares suffer biggest decline since August
Photo: White House

Apple CEO Tim Cook’s appearance alongside President Donald Trump was supposed to be a big moment to tout the work done by the American Workforce Policy Advisory Board. Instead, everyone’s been talking about it because of an enormous blunder made by Trump.

While praising Cook, Trump thanked “Tim Apple” for the company’s big investments in America. Of course, Twitter had a field day at Trump’s expense, busting out an endless stream of memes making fun of the gaffe.

Cook himself had a brilliant reply and changed his Twitter bio name to “Tim ” after the meeting.

Check out some of these other hilarious responses to Trump’s faux pas.

Apple plans to hire 1,200 for San Diego engineering hub

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Kevin Faulconer
San Diego mayor Kevin Faulconer announcing Apple's expansion plans.
Photo: Kevin Faulconer/Twitter

Apple is beefing up its plans for expansion into San Diego and revealed today that it plans to hire 1,200 people for its tech hub in the SoCal city.

After revealing late last year that it planned to open a site in San Diego, Apple gave new details on what it says will be a principle engineering hub. The move will put Apple directly in rival Qualcomm’s backyard, but Tim Cook isn’t worried about attracting talent to Apple’s offices.

Apple video service might force Disney CEO out of board seat

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Bob Iger
Disney Chairman and CEO, Robert A. Iger.
Photo: (Disney/ABC/ Heidi Gutman)

Disney CEO Bob Iger’s seat on Apple’s board of directors might be at risk as both companies pursue video streaming services.

Apple hasn’t asked Iger to step down yet, but a new report shines light on what could soon become a very conflicted relationship. Disney and Apple have enjoyed close ties ever since Disney bought Pixar from Steve Jobs. Now it looks like the two companies are about to become close rivals.

Apple’s ‘intrusive’ execs criticized by Hollywood

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Tim Cook and Co. bring the hardware heat at The Brooklyn Academy of Music during the
Tim Cook wants TV shows to be family-friendly.
Photo: Apple

Apple’s “intrusive” executives, including CEO Tim Cook, have been criticized by Hollywood for becoming too involved in ongoing TV projects.

Agents and producers have complained about how “difficult” Apple is to work with, according to a new report. The company’s “nitpicking” has led to delays that mean only a handful of shows will be available when its new streaming service launches.

Apple ‘rolling the dice’ on its upcoming products

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Tim Cook takes home $125 million for Apple’s best year since 2009
Tim Cook said today he’s “never been more optimistic” about the direction Apple is going.
Photo: Jim Merithew/Cult of Mac

Apple CEO Tim Cook is very upbeat about where his company is going. He told investors today that upcoming Apple products will “blow you away.”

Cook also indicated that Apple’s magic pipeline isn’t just brining more of the same. Cupertino is branching out.

Apple is ‘very aware’ of concerns over high iPhone prices

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Which new iPhone is for you? It really comes down to size.
Apple knows the iPhone is getting too expensive.
Photo: Ste Smith/Cult of Mac

Apple COO Jeff Williams says the company is “very aware” of concerns over the rising cost of the iPhone and Mac computers.

Williams, who delivered a brief speech at Elon University in North Carolina on Friday, also disputes analysts’ estimates of component costs for Apple’s products. (Results of a recent teardown suggested a 256GB iPhone XS Max can be manufactured for just $443.)

Yes, Tim Cook does read your ‘Dear Tim’ emails

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Tim Cook and Ivanka Trump
Your email might even help dictate Apple's future moves.
Photo: Apple

Apple’s CEO Tim Cook reads what customers say in their emails to him — and sometimes their suggestions do trigger actual change in products.

That’s according to a new report which notes that these “Dear Tim” emails are often read by an assistant. The most relevant ones are then forwarded onto Cook. Where necessary, they are then pushed to employees in other departments.

Tim Cook will give commencement address at Stanford University

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Tim Cook and Ivanka Trump
Stanford was also the site of one of Steve Jobs' greatest speeches.
Photo: Apple

Tim Cook will give this year’s commencement address for graduating students at Stanford University.

This is same school where Cook’s predecessor, Steve Jobs, gave one of the most memorable commencement addresses in history in 2005. No pressure, Tim!

Can Apple keep cannibalizing its core creations? [Opinion]

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Galaxy-Fold-inside
Folding smartphones could threaten both iPhone and iPad sales.
Photo: Samsung

Apple built its world-dominating status by being brave. Not only did it create hit products, but it never worried about “cannibalizing” existing products to make way for the future.

Will that same strategy hold true at a time when Apple’s dominance is faltering? If the company is going to thrive through the next wave of tech, it’s going to take a whole lot of Dutch Cupertino courage.

Tim Cook joins Trump’s workforce advisory panel

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Cook
Apple CEO Tim Cook has joined a Trump Administration panel focusing on worker education.
Photo: Saïd Business School, University of Oxford

Apple’s CEO is one of 25 members of the new American Workforce Policy Advisory Board which will advise President Trump on issues affecting workers.

Tim Cook and the president have a surprisingly congenial relationship considering they differ on some fundamental issues.

Apple Store celebrates Heart Month with new health events

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Apple Watch Meidcare
That includes a life-saving ECG app.
Photo: Apple

Select Apple Stores around the United States are hosting new health events throughout February to celebrate American Heart Month.

The first took place at Apple Union Square in San Francisco on Monday and featured Apple vice president Dr. Sumbul Desai, fitness trainer Jeanette Jenkins, and president of the American Heart Association, Robert Harrington.

Apple takes heat over Saudi app that tracks women

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Saudi government app
A Saudi man can use a government app to restrict the travel of his wife or daughter.
Screenshot: iTunes

A U.S. senator is asking Apple and Google to pull an app in Saudi Arabia that men use to track and restrict the movements of women.

Sen. Ron Wyden wrote a letter to Apple CEO Tim Cook and Google boss Sundar Pichai asking them to “immediately remove” the app Absher, from their app stores.

Tim Cook talks cutting iPhone prices in China

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iPhone sales are finally rebounding in China
Cook opened up about Apple's iPhone pricing in China in a new interview.
Photo: Tim Cook/Weibo

Apple has cut iPhone prices in China to try and win back growth after falling demand for its smartphones. However, from the sound of things, the company isn’t totally sure this is going to be the guaranteed magic bullet it needs to turn things around.

In a new interview with NPR, Tim Cook strikes a note of caution when he says that, “We’ll see how that works out for us.”

Apple names senior exec to promote its augmented reality initiatives

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There are plenty of AR apps but few people have heard of them. An Apple veteran has been tasked with changing that.
Frank Casanova is Apple's new AR boss.
Photo: Apple

Apple’s augmented reality efforts have a new spokesperson. Frank Casanova has been named head of marketing for Apple’s AR offerings.

Apple has been hard at work in this area for years, but its developer tools and the resulting AR apps haven’t attracted significant attention. Perhaps that’s why there’s a new senior director in charge of promoting them.

Apple brings veterans’ health records into 21st century

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Apple Health Records veterans
It’s a first for the U.S. Department of Veterans Affairs.
Photo: Apple

Apple today confirmed that the Health Records feature on iPhone will soon be available to veterans.

The company is working with the U.S. Department of Veterans Affairs (VA) to ensure that, for the first time, U.S. veterans receiving care through the Veterans Health Administration will have access to their health records directly on their iPhone.

Tim Cook will deliver commencement address at New Orleans’ Tulane University

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Tim Cook and Ivanka Trump
Tim Cook is quite the in-demand commencement speaker these days.
Screenshot: Apple

Along with his work running the world’s top tech company, Tim Cook is carving out quite the niche for himself as an in-demand commencement speaker.

Having previously given commencement addresses at George Washington, MIT, and former alma mater Duke University, Cook will next deliver a keynote speech to graduating students at Tulane University in New Orleans.

Cinematic iPhone XR video shows intimate side of NYC

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Andy To iPhone XR
Andy To loves New York City and here's the proof.
Screenshot: Andy To/YouTube

Andy To is a rising creative with a poetic touch to video and quickly becoming a name to know.

His name is now on the mind of Apple CEO Tim Cook, who gave the young filmmaker a shoutout on Twitter for a short on life in New York City captured all on the iPhone XR.

Apple reclaims crown as most valuable public company

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Tim Cook earnings apple
Tim Cook likes his currency the old-fashioned way.
Illustration: Ste Smith/Cult of Mac

Apple is back to being the world’s most valuable publicly traded company once again.

The company’s stock price has been rising steadily since Apple revealed its first earnings of 2019 last month. Worried investors ditched the stock at the beginning of the year due to slumping iPhone sales, but it just passed Amazon and Microsoft today, putting Apple back on top.

Quit or canned? Why is Angela Ahrendts leaving Apple? [Opinion]

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Ahrendts
Did Angela Ahrendts jump or was she pushed?
Photo: Leander Kahney/Cult of Mac

When Apple fires an executive, the company is rarely straightforward about the situation. Apple never puts out a press release stating plainly that the executive was canned. So Tuesday’s unexpected announcement that Angela Ahrendts, Apple’s head of retail, is leaving in April led many to suspect she was fired.

That’s because the announcement came as a surprise and seems rushed. She’s certainly not retiring or quitting to join another company. The press release phrase “new personal and professional pursuits” sounds like code for “canned.”