Mobile menu toggle

Tim Cook - page 13

Trump and Tim Cook go face-to-face to talk US trade policy

By

Apple shares suffer biggest decline since August
Tim Cook and Donald Trump at one of their earlier meetings.
Photo: White House

Apple’s CEO quietly made a visit to the White House today, where Tim Cook met with Pres. Trump to discuss trade and other matters.

The tax Trump is threatening to put on all Apple’s imports from China as part of his ongoing trade war has to have been prominent.

Tim Cook talks Facebook versus Sign in with Apple in new interview

By

Sign in with Apple
"Sign in with Apple" is a new privacy feature in iOS 13.
Photo: Alfred Ng

Sign in with Apple might be the most underrated feature to come out of the WWDC 2019 keynote. A lot of analysts, including Cult of Mac founder Leander Kahkney, think it’s a big shot at Facebook. The social media giant has become one of the iPhone-maker’s favorite companies to hate on recently, but Apple CEO Tim Cook says the new feature isn’t targeting Facebook.

Apple’s epic WWDC 2019 keynote was the best in years

By

Nailed it! Craig Federighi onstage during the WWDC 2019 keynote.
That pretty much sums it up.
Photo: Apple

WWDC 2019 bug Like a blockbuster movie, Apple’s jaw-dropping WWDC 2019 kickoff served up a boatload of things that make us swoon: fun new features, LOL-worthy jokes, actual soulful moments and unexpected twists.

Perhaps most surprising — in an era of rampant leaks — Apple even delivered a legitimate surprise when it showed off its highly anticipated Mac Pro computer. That monster machine might look a little familiar, but the modular design and audacious specs got the world buzzing. (So did that cringe-inducing $5,999 price tag. That’s the starting price.)

And, like most modern movies, the WWDC 2019 keynote lasted about 15 minutes too long.

Tim Cook donates to memorial fund for beloved Auburn couple

By

2018 interview with Tim Cook suggests Apple was working on iCloud backup encryption
Cook spoke warmly of Rod Bramblett and wife Paula.
Photo: Apple

Tim Cook has donated $25,000 to a family memorial fund for former Auburn college sports broadcaster Rod Bramblett and wife and fellow Auburn employee Paula.

The couple, who are survived by their two children, died in a car crash over the weekend. Their vehicle was hit by a teenaged driver at an intersection.

Apple donates products to New Orleans’ Ellis Marsalis Music Center

By

Tim Cook talks diversity, sustainability, and coming out as gay
Tim Cook was in town to give a commencement speech at Tulane University.
Photo: Apple

After giving his commencement speech for Tulane University on Saturday, Tim Cook visited the nearby Ellis Marsalis Center for Music.

He met with founders Ellis Marsalis and Harry Connick Jr. He also announced that Apple will be donating Apple products to help produce music in EMCM’s studios.

Tim Cook talks coding with WWDC 2019 scholarship winner

By

Tim Cook talks diversity, sustainability, and coming out as gay
Cook took time out of his busy day to meet with a possible future coding superstar.
Photo: Apple

Considering that a cup of coffee with Tim Cook goes for hundreds of thousands of dollars, you’ve got to be pretty lucky as an up-and-coming coder to get some quality time with Apple’s CEO.

That’s exactly the situation that 16-year-old Liam Rosenfeld found himself in this week, however. One of the 350 U.S. student recipients of a WWDC 2019 scholarship, Ronsenfeld had the rare opportunity to meet and talk with Apple’s honcho.

Tim Cook explains why Apple isn’t a tech company anymore

By

Tim Cook and Co. bring the hardware heat at The Brooklyn Academy of Music during the
Apple is now a consumer company.
Photo: Tim Cook

Apple CEO Tim Cook sounded absolutely ecstatic to count Warren Buffett as one of his company’s investors during an interview at Berkshire Hathaway’s shareholders meeting this morning.

Cook made a cameo in the company’s opening video — that also introduced Apple’s new Buffett-themed game — and sat down with CNBC to talk about his relationship with Warren, Apple’s culture, privacy and more.

Apple made an iPhone game just for Warren Buffett

By

Warren Buffett
Get ready to sling papers till your fingers hurt.
Photo: Apple

Apple finally came out with its first new video game for iPhone since the App Store debuted in 2008, and it’s dedicated to the iPhone-maker’s largest shareholder, Warren Buffett. It’s called Warren Buffett’s Paper Wizard, and it sounded like a joke at first.

Apple CEO Tim Cook made a cameo appearance at Berkshire Hathaway’s shareholder meeting this morning to reveal the new game. In Paper Wizard, players cruise around tossing newspapers at houses as an homage to Buffett, who worked a paper route as a kid to make money. Now he’s one of the richest men in the world (and with his own paper boi video game to boot).

Apple quietly gobbles up small companies

By

Apple acquisitions
As easy as a stroll down the street.
Photo: Drew Angerer

When Apple sees something it likes, it merely dips into a prodigious cash reserve for an easy purchase.

How easy? CEO Tim Cook says Apple buys a company every couple of weeks.

Tim Cook says Apple ‘stores’ need a new name

By

Apple is taking over Carnegie Library.
Apple is taking over Carnegie Library.
Photo: Mr. Tin DC/Flickr CC

Apple’s new store at the 116-year old Carnegie Library in Washington D.C. is the “most historic, ambitious restoration” project the company has undertaken, per CEO Tim Cook.

Doors of the Carnegie Library store will open to customers on May 11. Apple spent around $30 million on the restoration project, but Tim Cook insists the goal of the store isn’t to sell more iPhones, iPads and Macs to people. In fact, he doesn’t even really like calling it a store.

What we learned from Apple’s surprising earnings report

By

European Commission could get even tougher on tech in 2020
European Commission could get even tougher on tech in 2020
Image: Ste Smith/Cult of Mac

Wall Street received surprisingly better-than-expected news from Apple’s Q2 2019 earnings report today — and the stock is soaring in after-hours trading.

iPhone sales remain down, but pretty much every other facet of the company’s business is firing on all cylinders. Customers are falling in love with the iPad all over again. Services are booming. And Apple’s wearables business is now the size of a Fortune 200 company.

Despite plenty of doom and gloom from analysts over the last 12 months, Apple’s future is looking bright again.

4 key reasons Apple’s China problem is going away

By

Activist shareholders push Apple on why it booted Hong Kong protest app
Activist shareholders push Apple on why it booted Hong Kong protest app
Photo: Fredrik Rubensson/Flickr CC

Apple’s business in China is finally turning around, according to execs who say Cupertino’s troubles in the country might be a thing of the past.

“We feel positive about our trajectory,” Apple CEO Tim Cook said during Tuesday’s earnings call, noting that the company’s “year-over-year revenue performance in Greater China improved relative to the December quarter.”

Then Cook laid out four reasons why Apple’s “China problem” is going away.

Apple breezes past Wall Street forecasts with $58 billion in revenue

By

Tim Cook with money bag
It's "Get a bag Tuesday" and Tim Cook is cashing in.
Photo: Cult of Mac

Apple revealed its Q2 2019 earnings report and despite some pessimism from analysts, the company managed to beat Wall Street’s expectations.

Revenue for the quarter came in at $58 billion, slightly above Apple’s own guidance to investors. Most of Wall Street analysts were predicting the company would only bring in between $54 billion to $57 billion for the quarter. Better yet, the company’s guidance for next quarter is stronger than expected, signifying that the doom-and-gloom may have been severely overstated.

Tim Cook warns government can’t save us from climate change

By

Tim Cook and Co. bring the hardware heat at The Brooklyn Academy of Music during the
Businesses need to step up to help fight climate change, per Tim Cook.
Photo: Apple

Apple CEO Tim Cook made an appearance at the TIME 100 Summit in New York City today where he spoke about leadership and innovation.

Cook sat down with Time managing editor Nancy Gibbs who asked about everything from education to privacy policy. Of course, politics came up as well. While Cook refrained from talking about his conversations with Donald Trump, he did warn the crowd that some issues like global warming are too big for us to rely on the government to fix.

What the critics are saying about the first Tim Cook biography

By

thumbnail for tim cook promo
Have you read the new Tim Cook book yet?
Photo: Kristal Chan/Cult of Mac

The first-ever biography of Apple CEO Tim Cook hits bookstores today, and it’s written by none other than Cult of Mac founder, Leander Kahney.

I haven’t heard from Leander in god knows how long while he’s been writing this book. But based on the early reviews, it appears like it was all worth it. No one has written a full book about Cook until now. Leander’s book, Tim Cook: The Genius Who Took Apple to the Next Level, details how Cook took on Steve Jobs’ mantle. While nearly any other human would have crumbled under that pressure, Cook thrived.

Early reviews for the book have been coming in all week, and so far they’re pretty positive. Here are some of the highlights.

Spotted: Tim Cook parties at Coachella

By

Cook 1
Tim Cook was photographed at Coachella this weekend!
Photo: Diplo/Instagram

This weekend was Coachella — and one person who apparently needed no reminding of this fact was Tim Cook.

Apple’s CEO was snapped at the event, posing for a picture with DJ and music producer Diplo. “Some random guy came up to me and asked for a picture but I look good so here it is,” Diplo humorously captioned the photo.

Apple and Foxconn, a history [Cook book outtakes]

By

Foxconn workers spell company's name
Workers spell out the company's name at one of Foxconn's giant plants.
Photo: Foxconn

Tim Cook book outtakes: How Apple's Operations department works This post was going to be part of my new book, Tim Cook: The Genius Who Took Apple to the Next Level, but was cut for length or continuity. Over the next week or so, we will be publishing several more sections that were cut, focusing mostly on geeky details of Apple’s manufacturing operations.

Foxconn was founded around the same time as Apple, although 6,000 miles away on the other side of the world. In 1974, when 19-year-old Steve Jobs was working at Atari, 24-year-old Terry Gou borrowed $7,500 ($37,000 in today’s money) from his mother to start up a business.

How Ops operates back at Apple HQ [Cook book outtakes]

By

Apple leases new offices near to Apple Park
Apple leases new offices near to Apple Park
Photo: Duncan Sinfield

Tim Cook book outtakes: How Apple's Operations department works This post was going to be part of my new book, Tim Cook: The Genius Who Took Apple to the Next Level, but was cut for length or continuity. Over the next week or so, we will be publishing several more sections that were cut, focusing mostly on geeky details of Apple’s manufacturing operations.

As iPhone growth exploded, Apple struggled to keep up with demand. Every year, the number of iPhones sold would double, which meant that Apple kept adding new suppliers and assembly operations to keep up. It was a monumental struggle.

Inside Apple’s factories [Cook book outtakes]

By

Apple factory workers in China
Workers examine a camera module in one of Apple's factories in China.
Photo: Apple

Tim Cook book outtakes: How Apple's Operations department works This post was going to be part of my new book, Tim Cook: The Genius Who Took Apple to the Next Level, but was cut for length or continuity. Over the next week or so, we will be publishing several more sections that were cut, focusing mostly on geeky details of Apple’s manufacturing operations.

A good measure of the size of Apple’s manufacturing operations is its capital expenditure, the amount of money spends on things like buildings and equipment.

Apple’s capital expenditure, or CapEx, is mindboggling. To get an idea of how big it is, take Apple’s new spaceship campus in Cupertino – which is the fourth most expensive building in the world. It cost the company an estimated $5 billion to construct.

Apple spends a similar amount every six months on manufacturing equipment.

How Apple’s Operations department works [Cook book outtakes]

By

Two Apple operations workers in a factory
Apple's operations, which Tim Cook headed up, is one of the company's secret weapons.
Photo: Apple

Tim Cook book outtakes: How Apple's Operations department works This post was going to be part of my new book, Tim Cook: The Genius Who Took Apple to the Next Level, but was cut for length or continuity. Over the next week or so, we will be publishing several more sections that were cut, focusing mostly on geeky details of Apple’s manufacturing operations.

Apple is famous for design and marketing, but a large part of the company’s success is due to the incredibly complex and efficient manufacturing organization Tim Cook masterminded with Steve Jobs.

No matter how beautiful its products are, the company would go nowhere without a world-class manufacturing and distribution operation that can make millions of devices in the utmost secrecy, to the highest possible standards, and deliver them efficiently all over the globe.

It’s an operation unprecedented in the history of industry. When Jobs and Cook started in 1998, Apple was doing $6 billion in business annually. It now does that every 10 days.

A brief history of Apple’s misadventures in manufacturing: Part 1 [Cook book outtakes]

By

Apple Macintosh Factory of the future in Fremont
Steve Jobs built a highly automated Macintosh plant grandly called the "factory of the future."
Photo: Apple Maps

Tim Cook book outtakes This post was going to be part of my new book, Tim Cook: The Genius Who Took Apple to the Next Level, but was cut for length. Over the next week or so, we will be publishing several more sections that were cut, focusing mostly on Apple’s manufacturing operations.

Steve Jobs always had a deep fascination with automated factories. He was first exposed to them during a trip to Japan in 1983. At the time, Apple had just created a new floppy disk drive called Twiggy. During a visit to Apple’s factory in San Jose, however, Jobs became irate when he discovered the high failure rate of Twiggy drives Apple was producing. More than half of them were rejected. Jobs threatened to fire everyone who worked at the factory

Tim Cook calls into ESPN to talk sports

By

Tim Cook’s Charisma
Cook is a big-time Auburn sports fan.
Photo: Apple

Tim Cook has made no secret of the fact that he’s a sport fan — with a particular love of the teams at his alma mater, Auburn University.

With the Auburn Tigers basketball team entering the Final Four against Virginia this weekend, Cook called the Paul Finebaum Show on ESPN to geek out about sport.

Tim Cook is ready to testify in Qualcomm trial

By

Tim Cook talks diversity, sustainability, and coming out as gay
We doubt that Tim Cook will look quite so happy on the day.
Safari: Apple

Tim Cook will offer testimony as part of Apple’s legal battle with Qualcomm. Cook will discuss Apple’s business practices, strategy, agreements with cellular network carriers, and more.

He’s not the only senior Apple executive ready to talk, either. Former hardware boss Bob Mansfield, current COO Jeff Williams, SVP of Worldwide Marketing Phil Schiller and others will chime in as part of the case.