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Apple Announces A Completely Different Mac [Video]

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Even though we don’t know the release date or price, people are absolutely drooling over the new Mac Pro that Apple announced at WWDC. It’s tiny, black, and powerful as hell, so who can blame them.

But what if Apple announced a completely different Mac than the one we saw on Monday? What if, Apple announced the Big Mac? Check out this hilarious WWDC keynote mashup video from Simon Balch to see just how incredible it’d be if Apple and The Golden Arches joined forces:

iOS 7’s Design Still “A Work In Progress”

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“Apple made this?” That’s the first thing I asked myself when iOS 7 was unveiled to the world at WWDC on Monday. It’s so different from anything Apple has ever done design wise that it’s hard to wrap your head around as a longtime fan of the company.

If you’re still in shock at the randomness and general weirdness of iOS 7 like I am, this tidbit of info helps clear things up: Apple’s own designers weren’t in charge of creating the OS’s icons. A new report reveals the disjointed process that Jony Ive led behind the scenes to create iOS 7 at Apple.

Is Craig Federighi The New Face Of Apple?

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Steve Jobs used to take care of Apple’s biggest product unveilings prior to his passing in 2011, and since then, they’ve been shared around among the top company executives. Scott Forstall handled everything iOS, but his departure from Cupertino last year left the door open for someone else.

At WWDC on Monday, Craig Federighi, Senior Vice President of Software Engineering, took to the stage to present iOS 7 and OS X Mavericks, and he’s now being hailed the perfect frontman for Apple, with developers, fans, and even investors impressed by his pitch.

Apple Publishes Developer Guidelines For iOS, OS X Game Controllers

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Apple announced during its WWDC keynote that iOS 7 will finally bring support for third-party game controllers, and the Cupertino company has followed that up with a new set of guidelines which detail a standard for iOS and OS X game controllers.

The document is designed to ensure all game developers are working with the same specifications, so no matter who your favorite title was built by, it should be compatible with your controller.

iTunes Radio Will Only Be Available In The U.S. At Launch

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iTunes Radio is one of the staple features in iOS 7. The Pandora-like music streaming service is integrated directly into the stock Music app. Apple’s Eddy Cue demoed it for the first time yesterday, and iOS 7 beta testers can try it out now.

When iTunes Radio launches publicly alongside iOS 7 later this fall, it will not be available outside of the U.S., notes Bloomberg. This likely has to do with the fact that Apple has to setup licensing agreements with record labels in each country ahead of time.

Where Are All The Curse Words In iTunes Radio?

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Apple finally announced its long-rumored iTunes Radio service yesterday at WWDC, and even though it doesn’t officially launch until this fall, we’ve been taking it for a spin in the iOS 7 beta. Initially, iTunes Radio has left us fairly impressed, except for one huge omission: all the curse words are missing.

When you stream music via iTunes Radio stations, all songs with profane lyrics are streamed in an edited edition, even on user-created stations. We’re not just talking about radio edits where more family appropriate lyrics are dubbed in. Nope, iTunes Radio just strips out the whole word so you’re left with awkward gaps in the song as your favorite artist chokes out a horrific blast of profanity.

During our time playing with iTunes Radio we haven’t come across a single explicit track that isn’t censored, so if you love to bath in the crass lyrics of hiphop’s greatest living legends, you’re out of luck. 

Apple Explains Why It Designs Products [Video]

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Apple kicked off its WWDC keynote yesterday with an animated video explaining the philosophy behind its design process. Now the segment has been uploaded to Apple’s YouTube channel for the world to see.

“Here, simple phrases paired with elegant visuals describe the thoughts and emotions that go into creating each Apple product.” The video is very much about the company’s core values, like the ad we showed you yesterday.

Bloomberg says that “ads coming this summer won’t focus on the iPhone or any other single product, instead promoting Apple’s brand appeal and its collection of products that work seamlessly together.” The most recent TV ads to come out of Apple have focused on specific aspects of the iPhone, like music and photography.