Apple has really started to rally around its identity as an American company. During Tim Cook’s recent appearance in Washington he repeatedly stressed the point that Apple is proud to be an American company. Phil Schiller also made sure to note that the new Mac Pro is designed and assembled in America.
At the end of WWDC Apple revealed a new ad, ‘Designed by Apple in California’ which talks about the passion Apple puts into its products. Cook said the ad will start appearing on TV later today.