Apple kicked off its WWDC keynote yesterday with an animated video explaining the philosophy behind its design process. Now the segment has been uploaded to Apple’s YouTube channel for the world to see.
“Here, simple phrases paired with elegant visuals describe the thoughts and emotions that go into creating each Apple product.” The video is very much about the company’s core values, like the ad we showed you yesterday.
Bloomberg says that “ads coming this summer won’t focus on the iPhone or any other single product, instead promoting Apple’s brand appeal and its collection of products that work seamlessly together.” The most recent TV ads to come out of Apple have focused on specific aspects of the iPhone, like music and photography.
Alex Heath is a journalist who works for Tech Insider. He’s the former co-host of The CultCast. He has been quoted by the likes of the BBC, KRON 4 News, and books like “ICONIC: A Photographic Tribute to Apple Innovation.” He lives in Lexington, Kentucky. If you want to pitch a story, share a tip, or just get in touch, additional contact information is available on his personal site. Follow him on Twitter.
2 responses to “Apple Explains Why It Designs Products [Video]”
This should go on TV as an ad, its a bit long for a commercial but its excellent.
It is interesting that the press and others in public refer to companies and organizations as if they had personalities or moreover “personhood”. Companies like AT and T have tried various slogans like “reach out and touch someone”, and one just writes it off as another gimmicky ad.
It is communications like this that really reflects the “soul” of Apple, really a community of extraordinarily committed and talented folks!