Apple has cut the amount of time it takes to approve new submissions for the App Store down to just one day, claims a new report.
The initiative — which is part of Apple’s efforts to focus on improving its services at a time when iPhone sales are decreasing — means that, in the past year alone, the mean number of days it takes an app to be approved has fallen from 8.8 down to only 24 hours.
Apple’s VP of Marketing Phil Schiller has revealed that pretty much everyone pronounces Apple’s product names completely wrong — and they don’t even know it.
Saying the plural form of “iPhone” seems like a fairly straightforward deal. It’s “iPhones,” right?
Not so, says Schiller, who unleashed a tweetstorm lecture on the official way to tell your friends that you own lots of Apple smartphones.
Apple’s most recent keynotes have been a little… boring. Even die-hard fans have been left disappointed by the lack of action and surprises, but with WWDC 2016 right around the corner, many have high hopes that Apple’s about to buck that trend.
Apple’s keynote will offer our first sneak peeks at iOS 10 and the next big upgrades to OS X, watchOS, and tvOS — plus possible refreshes for Apple Watch and various Macs. Will these things make up for the lack of excitement?
Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we talk about (argue over) all things WWDC!
Apple seems to be looking to improve the way people find apps in the App Store. According to unnamed sources, paid search is one way Apple might both improve discoverability as well as make some money off the feature, like Google does on its own Google Play store.
Paid search would let developers pay Apple to more prominently display their apps in the App Store.
Just in time for Apple’s new multiyear deal with Major League Baseball, Siri can answer whatever baseball questions you have, thanks to newly implemented knowledge covering 29 baseball leagues. Apple’s AI helper also now boasts a deep understanding of hardball history, based on stats dating back to the start of baseball records.
Apple has signed a multi-year deal with Major League Baseball that will give an iPad Pro to coaching staff — so that they can easily access performance data, weigh up possible pitcher-hitter matchups, analyze where a player is likely to hit the ball, and even look up videos from previous games.
“We’re not just replacing binders with tablets; we’re actually helping them do things that weren’t possible before,” said Apple SVP of marketing, Phil Schiller.
Phil Schiller says Apple is too busy “inventing the future” to “celebrate the past” by building a museum.
So if you are in search of history on the 40th anniversary of Apple’s founding, you might want to travel to Georgia. There, a guy named Lonnie Mimms has taken over an old CompUSA building and meticulously crafted a tangible timeline that would make Apple’s futurists — perhaps even Schiller — pause with nostalgia and pride.
Apple has been clear about its belief that the super-charged iPad Pro is designed as a replacement for notebooks and desktops for a large number of users.
With that in mind, it’s no surprise that the company is giving buyers of the new 9.7-inch iPad Pro the option of picking up a subscription to Microsoft Office 365 as part of their pre-order.
The new iPad Pro packs Apple’s fastest chip ever, but it turns out the tablet is actually slower than the 12.9-inch version.
Both iPad Pros use the A9x processor. However, when Phil Schiller was gushing about the new 9.7-inch iPad Pro’s “grunt” during Monday’s iPhone SE keynote, he didn’t mention that Apple underclocked the new processor and reduced its horsepower.
Phil Schiller called the Apple Pencil “the greatest accessory Apple has ever made” during yesterday’s keynote event, and now Apple’s giving you the chance to keep your official Cupertino stylus alive for a bit longer — thanks to a new pack of four extra Apple Pencil tips.