Small was the new big at Apple’s “Let us loop you in” keynote today. And while some felt the 64-minute unveiling was the most snooze-worthy event ever, Apple used it to unleash the most important iPad its made since the original tablet launched in 2010.

The new 9.7-inch iPad Pro is much more than just a smaller variant of the 12.9-inch super slate Apple came out with last year. It’s a machine built to target Apple’s next big customer pool: the 600 million people still using 5-year-old PCs.

“That’s just sad,” Apple VP Phil Schiller said onstage, describing the unfortunate souls toiling with aging Windows machines. And the new, right-sized iPad Pro is exactly what those people need.

Evolution, not revolution, was the tone of today’s low-key Apple event. Smaller is better, says Apple, with two big product “reveals” that show off compact new devices with impressive internals.

While most of the announcements today have already been discussed and dissected, like the 4-inch iPhone SE, new Apple Watch bands and a smaller 9.7-inch iPad Pro, there were a couple of surprises.

Here are the biggest takeaways from Apple’s oddly low-key “Let us loop you in” event.

Forget the iPad Air 3. Apple’s new 9.7-inch tablet will be a scaled-down version of its supercharged 12.9-inch iPad Pro — called (drumroll, please) the 9.7-inch iPad Pro.

The new, smaller iPad Pro features four-speaker audio, a rear flash, Apple Pencil support, a Smart Connector for an all-new 9.7-inch Smart Keyboard, Apple’s most advanced iPad camera yet, and some very, very cool True Tone technology for matching the ambient light wherever you are.

Oh, and a fancy new 256GB storage option.

Bringing the iPod to the PC was one of the keys to making Apple’s breakthrough music player the ubiquitous mega-hit that it became. But, as with the decision to allow an App Store on iOS, then-CEO Steve Jobs wasn’t exactly on-board with the idea from the start.

In fact, according to a new interview with Nest CEO (and former Apple executive) Tony Fadell, it virtually turned into a “knock-down, drag-out” battle between the pro-PC camp at Apple and Jobs.

Until Walt Mossberg, of all people, managed to break the deadlock.

Almost a decade-and-a-half after Apple last used its “Think different” advertising slogan, a trademark update proves the company does not plan to retire its iconic mantra. The company recently updated its claim to the “Think different” trademark for the first time since 2009 with a new European Patent and Trademark Office filing.

Speculation surrounding a “budget” iPhone died out when Apple marketing chief Phil Schiller promised it would never happen. But with iPhone 6s demand allegedly falling and the global smartphone market becoming increasingly saturated, could a more affordable phone give Apple a security net? Could it prevent the iPhone business from stagnating in the same way the iPad business has?

Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we bicker like children over these questions and more!

Apple is continuing its focus on music with a new Music Memos app and a major update for the existing iOS app, GarageBand.

Apple has got its fitness strategy all wrong. It sees Apple Watch as a computing platform rather than a device, and so it promotes third-party apps instead of making better built-in ones of its own.

That may be a fine strategy for Macs and iPhones, but it just does not work for watches and fitness trackers. Relying on third-party fitness apps means spending far too long staring at the spinning dots of death (the Watch equivalent of a spinning beachball), when we should be working out.

Instead of offering a range of underwhelming third-party workout apps, what Apple Watch really needs is one great built-in app that integrates with popular fitness platforms like Runtastic and MapMyRun.

Apple had a record-breaking holiday season for the App Store, with customers spending over $1.1 billion on apps and in-app purchases in the two weeks culminating on January 3.

The first day of 2016 alone accounted for more than $144 million — smashing the previous one-day record, which was set just one week earlier on Christmas day.

Johny Srouji may only have been an Apple Senior Vice President for a hot minute, but already he’s reaping the benefits of his new position — courtesy of the festive awarding of restricted stock units currently valued at $9.6 million, plus common stock holdings worth $10.9 million.