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Search results for: Phil Schiller

Tim Cook on iPhone birthday: ‘We’re just getting started’

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iPhone
The iPhone turns 10 today!
Photo: Ste Smith/Cult of Mac

Today marks ten years since Steve Jobs first unveiled the original iPhone (check out our handy iPhone history here) and, according to Tim Cook, “the best is yet to come.”

Cook’s comment was made as part of a press release, put out by Apple to celebrate the event. “iPhone is an essential part of our customers’ lives, and today more than ever it is redefining the way we communicate, entertain, work and live,” he noted, adding that the iPhone has “set the standard for mobile computing in its first decade — and we are just getting started.”

What they said: Best Apple quotes of 2016

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Best Apple quotes 2016
If you can't say something nice ...
Image: Ste Smith/Cult of Mac

2016 Year in Review Cult of Mac The world of quotes is a poorer place without Steve Jobs, who was a quote machine. Nonetheless, plenty of people talked about Apple this year, whether lauding the company’s successes or damning its strategies.

Here are the most memorable Apple quotes of 2016.

‘Catastrophe theory’ explains MacBook Pro backlash

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Apple's 2016 MacBook Pros, which Apple fans hate.
Apple's 2016 MacBook Pros, which Apple fans hate.

Apple’s launch of the new MacBook Pros prompted a surprisingly virulent backlash — one that can be explained by “catastrophe theory” in mathematics.

Normally, reaction to Apple’s new products is remarkably consistent. Apple loyalists are pleased, the wider public approves and the tech press cynically dismisses the new products (because they hold Apple to a higher standard than the rest of the industry).

This time, it was different. There was a very loud and very negative reaction. The negativity came not from the tech press, but from the most loyal and ardent Mac enthusiasts. The very people who evangelize Apple products and who are deeply invested in the whole ecosystem were the ones most vocally expressing disappointment, frustration and outright anger.  

So what exactly happened? What was so bad about these new machines to provoke this reaction?

As best as I can tell, the answer is nothing at all.

Why the masses are mad about MacBook Pro, this week on The CultCast

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The reviews are in on Apple's new MacBook Pro with Touch Bar...
The reviews are in on Apple's new MacBook Pro with Touch Bar...
Photo: @YSR50

This week on The CultCast: Get out your pitchforks — we’ll tell you why a lot of folks are very unhappy with the new MacBook Pros. Plus, we compare the MacBook Pro’s performance to older models and similarly priced machines; Apple calls it quits on external displays; and the end of an era — one of Mac’s most iconic features gets retired.

Our thanks to Casper for supporting this episode. Casper’s American-made mattresses have just the right amount of memory foam and latex, and people everywhere love them. Learn why and save $50 off your order at casper.com/cultcast.

MacBook Pro parody ad pulls exactly zero punches

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macbook pro
The new MacBook Pro is stunning, but not without its flaws.
Photo: Apple

Apple’s latest MacBook Pro is a stunning feat of engineering, but it isn’t without its fair share of compromises. These shortcomings get showcased in the parody ad below, which pulls no punches when highlighting all of the $1,799 notebook’s nasty flaws.

Why the MacBook Pro headphone jack didn’t disappear

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iPhone 6 headphone jack
Gone from the iPhone, not from the MacBook Pro.
Photo: Rob LeFebvre/Cult of Mac

A few people were surprised to see a 3.5mm headphone jack appear on Apple’s new MacBook Pro laptop, just weeks after the company very publicly discarded the port for its new iPhone 7.

But according to Phil Schiller, speaking in a new interview, it’s not an example of inconsistency on Apple’s part. Instead, it speaks to a much deeper philosophical question on Apple’s part about the difference between mobile and non-mobile devices.

Why Apple needs to design its own MacBook chips

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A10 Fusion
The Mac needs an Apple processor.
Photo: Apple

Apple is getting a lot of stick for failing to give users a 32GB RAM option onthe latest MacBook Pro — but there’s a good reason why 16GB is the most you can get.

It’s also the reason Apple needs to start designing its own processors for the MacBook family.

Apple defends skimpy MacBook Pro RAM

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The MacBook Pro has a special T1 chip inside.
The MacBook Pro has a special T1 chip inside.
Photo: Apple

Serious professionals hoping for tons of RAM on the new MacBook Pro are out of luck.

Apple decided to limit RAM options on its beautiful new machine to just 8GB or 16GB. That’s the same amount as the last MacBook Pro, which is more than enough for most consumers, but Apple claims adding more would be also be bad for pros.

Here’s why Apple will never give MacBook a touchscreen

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macbook pro
The new MacBook Pro is stunner.
Photo: Apple

Desktop computers aren’t going away any decade soon. Not if Jony Ive and Phil Schiller have to say anything about it.

In an interview with Ive, Schiller and Magic Man Craig Federighi, Apple’s team of vets explain that they don’t plan to ever morph the iPad and Mac together to make a Frankenstein desktop tablet like the Surface Studio.

New MacBook Pro is thinner, faster and more magical

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macbook pro
Meet the new MacBook Pro.
Photo: Apple

The MacBook Pro refresh we’ve been eagerly anticipating for months is finally here, and it’s everything we dreamt it would be.

Apple’s new high-end notebooks deliver a sleeker design, Intel’s latest Skylake processors, and that magic Touch Bar with Touch ID that we’ve been hearing so much about. The only real problem is the price.

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