Jony Ive shows Charlie Rose the company's secret design studio. Photo: CBS
60 Minutes host Charlie Rose took a deep dive into all things Apple in an episode that aired Sunday.
Featuring interviews with Tim Cook, Jony Ive, Phil Schiller, Angela Ahrendts and others, the show explored everything from the iPhone’s inner workings and Apple’s manufacturing in China to Cook dancing around the question of whether Apple is building a car.
New titles and responsibilities in management could reshape Apple. Photo: Jim Merithew/Cult of Mac
Apple made some promotions and tweaked the responsibilities of some of its managers Thursday. Companies do it all the time without much notice or disruption to the goods and services they create.
But this is Apple. Any change in the way it does business could ultimately change our experiences with its product. That is the point behind CEO Tim Cook shifting and shoring up duties for some of his closet managers.
The man described by Fortune as "Tim Cook's Tim Cook." Photo: Apple/Cult of Mac
Apple today announced a bit of a corporate reshuffle — with Jeff Williams named Chief Operating Officer, VP of Hardware Technologies Johny Srouji getting a boost up to Senior Vice President level, and Phil Schiller expanding his role as Senior VP of Worldwide Marketing to include running the App Store across all platforms.
When will we see another "1984?" Photo: Ste Smith/Cult of Mac
Chances are you can vaguely remember the last Apple ad you saw, but do you remember it in the same way you remember the company’s “1984” commercial for the original Macintosh, or its wonderful “Think Different” campaign? It’s been a while since we saw anything quite as iconic.
Apple still creates great commercials we can’t help but talk about, but many fans would say those ads aren’t as good as they once were. Has Apple lost its marketing magic, or is it just too difficult to create truly iconic ads in the digital age?
Join us in this week’s Friday Night Fight between Cult of Android and Cult of Mac as we battle it out over these questions and more!
If you really wanted, you could stage your own Apple keynote address in Lego form. Photo: FamousBrick
A company that specializes in making Lego-ized versions of tech-world giants is offering minifigures based on Apple co-founders Steve Jobs and Steve Wozniak, current CEO Tim Cook, and some people who work for other companies, if you want to be all diverse about it.
The figures won’t even set you back that much, really. Depending on how much you value plastic that looks like people.
Apple's new campus is all about cross-pollination between departments. Photo: Apple
Steve Jobs was a big believer in great ideas coming from serendipitous interactions. So it’s no surprise that this concept was a central part of the design brief for Apple’s forthcoming “Spaceship” campus — one of the last projects Steve was actively involved with at Apple.
In a new (rare) interview with Phil Schiller, Apple’s Senior VP of Worldwide Marketing talks about the importance of collaboration, and how Apple’s new 13,000-person campus will help further that goal, despite its massive size.
It's that time of the week again! Photo: Ste Smith/Cult of Mac
Is merging iOS with OS X a good idea? For the longest time, the answer to that question has been a resounding no from anyone who appreciates good software — but with iPad Pro on the horizon, there may well be a growing case for it.
The iPad Pro has the potential to be the ultimate 2-in-1 — a laptop that could really replace a notebook when you need to get stuff done. But in many ways, it’s being held back by iOS, which is still very much a mobile platform without many of the basics we have on our desktops — like a file manager.
So, is there now room for a new platform that delivers the best of iOS and OS X, perfectly suited to a tablet that doubles as a notebook?
Join us in this week’s Friday Night Fight between Cult of Androidand Cult of Mac as we battle it out over that very question!
Apple has some Magical new peripherals. Photo: Apple
Apple’s new Magic Mouse 2 has some new tricks up its sleeve, but according to a behind-the-scenes look into Apple’s Input Design Lab, perfecting the new eco-friendly mouse with a gliding sound that was just right wasn’t as easy as a click.
The top-secret laboratory where Apple designs its Macintosh accessories opened its doors before today’s product launches, revealing all the insane details Cupertino’s hardware wizards obsessed over in the new iMac, Magic Mouse 2, Magic Trackpad 2 and Magic Keyboard.
Everything from the chemicals used in the smaller iMac’s new 4K displays to the size of the keys on the new keyboard got mercilessly scrutinized.
Apple's not ready to go down the Microsoft route just yet. Photo: Microsoft
The new Magic Trackpad 2 introduced Force Touch to the iMac, but Apple’s not ready to embrace the concept of a Mac touchscreen — and according to Phil Schiller, it’s unlikely to do so anytime soon.
We’ll take that as a “no” for anyone dreaming of an iOS/OS X hybrid.
What was it really like to work for Steve Jobs? Photo: Jigsaw Productions
Today is the fourth anniversary of Apple co-founder Steve Jobs’ passing, and as has become tradition on October 4, some of his closest co-workers are sharing their fondest memories of what it was like working alongside him.
Tim Cook, Phil Schiller, Eddy Cue, Andrea Jung and Bud Tribble all shared short essays with Apple employees this morning on the company’s intranet. To commemorate Jobs’ legacy, Tim Cook told employees in an email to stop older executives today and ask what Jobs was really like.
With controversial movie Steve Jobs set for release later this month, Jobs’ co-workers’ essays provide a look at aspects of the visionary Apple CEO’s personality that those who only knew him through the public eye probably missed.
Here’s what Jobs’ friends had to say about working with him: