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Search results for: Phil Schiller

Scratch test suggests iPhone 7 camera lens may not be pure sapphire

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Apple digital viewfinder patent
Apple's new camera lens is cool, but it may not be pure sapphire.
Photo: Apple

We may not yet have sapphire glass on our iPhone screens, but Apple has been claiming to use the ultra-hard material for its iPhone camera lens since 2013’s iPhone 5s.

However, those claims are being called into question by a new durability test carried out by YouTuber JerryRigEverything, who compares the hardness of the iPhone 7 camera lens with the sapphire display of a Tissot sapphire watch — and finds that the iPhone camera lens scratches far more easily.

Check the video out below.

You call that boring? Apple’s iPhone 7 event delivers big surprises

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Tim Cook iPhone 7 event
Tim Cook and his crew killed it with the iPhone 7 event.
Photo: Apple

Far from the “boring” launch predicted by haters and relentless Apple rumormongers, Wednesday’s iPhone 7 event delivered plenty of big surprises.

Along with our first legitimate looks at the iPhone 7 and 7 Plus, and the new Apple Watch Series 2, we got a promising peek inside Apple’s increasingly powerful and polished ecosystem. Here’s what you need to know about Apple’s iPhone 7 event.

Twitter gives Apple an earful over removing earphone jack

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Airpods
AirPods and Siri are a match made in heaven.
Photo: Apple

It didn’t take long before #jackoff was trending.

Soon after Apple announced the new iPhone 7 would come sans earphone jack, Twitter gave Tim Cook and company an earful. Despite months of speculation that Apple would move toward wireless audio, fans registered their anger on social media as if Apple had caught them by surprise.

New AirPods show Apple’s embrace of fantastic ‘wireless future’

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airpods
"Siri, where did I leave my AirPods?"
Photo: Apple

Ding-dong! The 3.5mm headphone jack is dead — but, boy, did we get some sweet new AirPods in return.

Unveiling new wireless AirPods at today’s Apple keynote, Phil Schiller described a “magical” new audio experience, and proclaimed that Apple is working toward a, “vision of how audio can be.”

And listening to him talk, it’s hard not to think he’s got a point!

iPhone 7 and iPhone 7 Plus arrive with new colors and cameras

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Say hello to the new iPhone.
Say hello to the new iPhone.
Photo: Apple

The next generation of iPhones has finally arrived. And while they may look a bit boring on the outside, Apple has packed some game-changing features on the inside.

Apple is set to unveil the iPhone 7 and iPhone 7 Plus at an event today, but scooped itself by tweeting an image of the new devices before they even hit the stage. Yes, the headphone jack is finally dead. But Apple added some insane new features like a dual-lens camera, a sleek new Touch ID button, a water-resistant shell, and a couple new things no one expected.

Apple Watch’s digital crown could change the way we use iPad

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Digital Crown
Could the digital crown be a valuable addition to iPad?
Photo: Apple

Apple has considered bringing the Apple Watch’s digital crown over to other iOS devices such as the iPad, according to a newly-published patent application.

An iPad-specific digital crown could be used for a variety of functions — including controlling the device’s volume, resizing text, zooming in on photos or with the Camera app, and much more.

iOS 10 app deletion won’t actually delete Apple’s stock apps

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You can remove stock apps in iOS 10, but you can't swap them.
"Hiding" apps is a better description.
Photo: Ste Smith/Cult of Mac

Among the myriad improvements Apple is making with iOS 10 is the ability to, for the first time, delete the stock apps which come pre-packaged on your iPhone and iPad.

That means that, should you not use your Calendar, Compass, Mail or Weather app (to name just 18 stock iOS apps), you’ll be able to banish them from your device — having to re-download them via the App Store if you change your mind.

But things aren’t quite as straightforward as they might sound!

Everything to expect from Apple’s jam-packed WWDC 2016 keynote

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WWDC's opening keynote will be at San Francisco's cavernous Bill Graham Auditorium.
WWDC's opening keynote will be at San Francisco's cavernous Bill Graham Auditorium.
Photo: Milo Kahney/Cult of Mac

Apple’s keynote to kick off this year’s Worldwide Developers Conference is going to be huge. So huge, in fact, that Apple already revealed some stuff early because Tim Cook and his Cupertino cronies won’t have time to cover everything during the jam-packed, two-hour event.

While WWDC might seem like a bit of a snoozefest for Apple fans who don’t know anything about Xcode and Swift, the 2016 edition of the annual developer conference should bring lots of new stuff even normals can get hyped about. The WWDC keynote will give us a peek inside the ever-evolving Apple ecosystem — and thus our clearest picture of the future of all Apple products.

This year, all of Apple’s platforms are set to get major updates, as are some of the company’s most popular services, like Siri and Apple Music. Here’s what to watch for during Apple’s keynote, which will kick off WWDC 2016 next Monday morning in San Francisco.

Apple is making huge changes to how much you’ll pay for apps

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iPhone
Get ready to pay for more app subscriptions.
Photo: Ste Smith/Cult of Mac

Starting next week, Apple will roll out major changes to the App Store that will effect how — and how much — you’ll pay for some of your favorite apps.

In a rare interview ahead of next week’s Worldwide Developers Conference, Apple VP of Marketing Phil Schiller talked about the company’s “renewed focus and energy” on the App Store. He also outlined key changes that will be unveiled during Apple’s WWDC keynote on June 13 in San Francisco.

Among the many changes coming to the App Store are search ads for apps, better revenue-sharing for developers, and new incentives for app makers to switch to subscription-based models.

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