Apple has cut the amount of time it takes to approve new submissions for the App Store down to just one day, claims a new report.
The initiative — which is part of Apple’s efforts to focus on improving its services at a time when iPhone sales are decreasing — means that, in the past year alone, the mean number of days it takes an app to be approved has fallen from 8.8 down to only 24 hours.
“A lot of the way that we build software for iOS is controlled around the fact that you have a one-week release cycle,” a developer who has done work for Uber and Foursquare told Bloomberg. “It can now happen within hours of submitting them, which is really awesome because it speeds up the development cycle.”
Slicing the approval time is one more way Apple can compete with Android, which doesn’t carry out extensive security or content checks on submitted apps before making them available on the Google Play store.
Phil Schiller took over running the App Store for Eddy Cue back in December. Since then, Apple has reduced its iAd advertising platforms, while moving over 100 employees to work on improving App Store search.
Are you a developer? If so, have you noticed any changes with the App Store over the past several months? Leave your comments below.
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
14 responses to “Apple cuts App Store approval time to just one day”
iOS Developer here and have definitely seen a vast improvement in review times.
For both updates and new apps submitted, the review time is around 1-2 days.
Fact. I got a brand new app through in 16 hours this week
It’s true, I submitted my app yesterday, now it got approved, about 20 hours
It’s True , I submitted my app yesterday evening, and it got approved within 10 – 16 hours, its really freaking awesome
True. I was happy because of the approval time. Good that it’s official now
I have noticed that times have gone down more and more. We used to need a 10-day buffer on review to approval. However, I would like to know if this is officially from apple or just a report on the average time going down. “claims a new report” doesn’t actually site the report this was heard from. I would like to know for sure if this officially comes from Apple before I tell my guys we can start planning our release schedule accordingly. Great news to hear.
That’s great. I have noticed that. I got approved within 10-14 hours.
Yes Its True. Our App got accepted within 14-15 hours after submission.
Yeh well, that is very much welcome. If they could make it a couple of hours like all others it would be great.
In any case though, this is NOT going to help with plummeting sales.
I guess i’ll find out in the morning ._ .
yes true! 2 apps validated in less than 24hours! Great!
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we also have had a couple of apps approved within a day now if apple would just improve the searching for apps in the itunes app store.
Can confirm it as well, just seen a review of a app within 22 hours.