2016 sent Apple for a wild ride full of fantastic new products, crazy controversies and tons of extra drama with its rivals.
Tim Cook and his colleagues probably can’t wait to jump into 2017. But before we start looking toward Apple’s future, let’s take a quick look back at all the stories that made 2016 a year Apple fans will never forget.
When it comes to games, Apple trails behind Microsoft and the broader PC market. Though Cupertino’s hardware often sports cutting-edge specs, the fact is that gaming was never really the intended use for Apple machines.
Why this is, and whether it should prevent top titles from gracing Mac screens, is enough for its own article. Luckily, things are changing: From sprawling strategy games to genre-bending first-person titles, 2016 gave Apple fans a harvest of great titles for Mac and iOS alike.
Apple pissed off a lot of people in 2016. In hindsight, some of Cupertino’s moves look clumsy, and others seem truly clueless, but Tim Cook and Co. also made some brilliant moves during this turbulent year.
Let’s go to our happy place and relive the smartest moves made by Apple in 2016.
2016 hasn’t been Apple’s best year by a long shot. While the company is still making money hand over fist and has seen its Services division go from strength to strength, Apple also consistently stumbled for the first time in years.
While we remain loyal to the Apple brand, here are our picks for the year’s biggest disappointments.
Covering Cupertino is more than just statistics and rumors about upcoming products. There’s plenty of weird Apple news, whether it be a Chinese billionaire buying iPhones for his pet dog or the revelation that, in some alternate universe, Tim Cook could become vice president of the United States.
With that in mind, here are the weirdest Apple news stories of 2016.
We roll our eyes when Tim Cook introduces a new iPhone and says, “This is the best iPhone ever” each year. But the iPhone 7 Plus will be different.
Sure, ambitious upgrades remain in the pipeline, but the remarkable camera in the iPhone 7 Plus will make this year’s model memorable. Fifty years from now, photography historians will talk about the iPhone 7 Plus they way they do the first Leica or the first Polaroid.
Apple may not have launched its most innovative products in 2016, but when it comes to marketing, Cupertino is still killing it.
By utilizing celebrities, musicians, athletes and everyday iPhone owners, Apple created some of its most memorable ads ever in 2016. Whether they were touting Apple TV with Kobe Bryant, or using the story of an autistic boy to show how technology can change the world, Apple ads entertained us and gave us all the feels.