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Search results for: Phil Schiller

iPhone cameras just got a whole lot smarter

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iPhone camera
Sure you can take pictures with it. But the iPhone X shows the future of the camera will have little to do with the photographic image.
Photo: Apple

Hard to believe that a smartphone camera born from two tiny megapixels and a fixed-focus lens10 years ago now includes 3D facial recognition, augmented reality and a studio lighting emulator.

The camera system on the 2017 iPhones features more than incremental improvements for making pictures and recording video. In fact, the new camera hardware transcends photography and plays a deeper role in personal communication, entertainment, and data security.

Indian App Accelerator is great news for devs and Apple alike

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Apple supplier is increasing its ability to build masses of iPhones in India
Seriously, why aren't these app development centers everywhere?
Photo: Ste Smith/Cult of Mac

Apple’s brand new App Accelerator in Bengaluru, India has only been open since March this year — but already it’s paying off.

According to developers who signed up to the Accelerator, they’re finding themselves with a major advantage over other local app-makers in being shown how to incorporate Apple’s latest tech. And it’s working out pretty well for Apple, too!

Birth of the iPhone: How Apple turned clunky prototypes into a truly magical device

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iPhone 2G prototype
iPhone 2G prototype
Photo: Jim Abeles/Flickr CC

iPhone turns 10 The world had never seen anything like the iPhone when Apple launched the device on June 29, 2007. But the touchscreen device that blew everyone’s minds immediately didn’t come about so easily.

The iPhone was the result of years of arduous work by Apple’s industrial designers. They labored over a long string of prototypes and CAD designs in their quest to produce the ultimate smartphone.

This excerpt from my book Jony Ive: The Genius Behind Apple’s Greatest Products offers an inside account of the iPhone’s birth.

Steve Jobs demanded Android-style back button for iPhone

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iPhone could have looked a lot different had Steve Jobs had his way.
iPhone could have looked a lot different had Steve Jobs had his way.
Photo: Apple

Since it made its debut in 2007, the iPhone has relied on just one physical button for returning to the Home screen. But if Steve Jobs had his way, it would have had two.

The Apple co-founder and former CEO tried to convince other executives that the iPhone also needed an Android-style back button for navigation.

Hardware, software and surprises: Key takeaways from Apple’s WWDC 2017 keynote

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Tim Cook WWDC 2017
Tim Cook uncorked a load of surprises during the WWDC 2017 keynote.
Photo: Apple

If you felt worried about Apple’s supposed lack of innovation, today’s action-packed WWDC keynote should have allayed your fears. Apple execs sprinted through a 2.5-hour technology showcase filled with hardware updates, serious software upgrades and even a whole new product category.

The whirlwind presentation showed the end result of a busy company with almost unimaginable assets. Far more than a sleepy kickoff to an annual developers confab, today’s stunning presentation showed the magical output of an innovation machine firing on all cylinders.

Anyone who pegged Tim Cook as asleep at the wheel better think again. Here are the key takeaways from Apple’s Worldwide Developers Conference 2017 keynote.

HomePod leads to string of Twitter jabs

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HomePod
Samsung doesn't want to fight HomePod... yet.
Photo: Apple

Apple’s HomePod is sure to fit in our surroundings. It already resembles a couple of items found around the home, as many astute Twitter users pointed out when Phil Schiller unveiled the new smart speaker at WWDC 2017 Monday morning.

Many thought it looked like a ball of string while at least one saw its look inspired by a roll of toilet paper.

HomePod smart speaker will totally rock (and control) your house

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Apple's new HomePod smart speaker is ready to rock your house.
HomePod will launch in December, but supplies will be constrained.
Photo: Apple

Apple’s upcoming HomePod smart speaker will “reinvent the way we enjoy music in the home,” says Apple exec Phil Schiller, who offered a sneak peek at the product today.

Calling it a “breakthrough home speaker,” he outlined how the 7-inch wireless speaker will work seamlessly with Apple Music — and totally rock the house, while also giving you a way to control your house.

WWDC over the years: How it became a tech juggernaut

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7630600426_e9f56e770d_k
WWDC has been home to some seismic announcements over the years.
Photo: Daniel Spiess/Flickr CC

As Apple’s longest-running annual keynote event, it’s no surprise that WWDC has played host to some absolutely enormous announcements over the years.

From strategies that changed the company’s course to the debut of astonishing new products, here are our picks for the most important ones. Check out the list below.

App Store developer earnings surpass $70 billion

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Downloads have grown 70 percent over the last year.
Downloads have grown 70 percent over the last year.
Photo: Ste Smith/Cult of Mac

Developers have now earned over $70 billion from the App Store since it opened its doors in 2008. Apple says downloads have grown over 70 percent in the last year alone, thanks in part to “breakout hits” like Pokémon GO and Super Mario Run.

Apple’s standalone Siri could look a lot like Echo Show

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echotouchscreen
Amazon's new Echo Show voice assistant.
Photo: Amazon

Apple’s Amazon Echo rival standalone Siri speaker will come with a touch-sensitive display, claims KGI Securities analyst Ming-Chi Kuo.

In a note to clients over the weekend, Kuo suggested that the Siri home speaker will have a “touch panel,” although it’s not known whether this will be a full-on screen or a simpler touch-based interface of some sort.

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