After months of rumors and leaks, Apple’s newest flagship iPhones are finally here. The iPhone 17 Pro and Pro Max arrive with major design overhauls and powerful internal upgrades.
“iPhone 17 Pro is by far the most advanced iPhone ever, featuring a striking new design and powerful new capabilities,” said Apple CEO Tim Cook during the Awe Dropping event.
Apple shook up its iPhone lineup with the Awe Dropping event’s iPhone Air introduction. The dramatically thinner device, which drops the “17” series number in its name, replaces the Plus model. The super-slim new handset is Apple’s biggest iPhone design departure in years, packing Pro features and remarkably long battery life into a slight-yet-powerful handset.
“We are thrilled to introduce the impossibly thin iPhone Air at 5.6 millimeters,” said John Ternus, Apple senior vice president of Hardware Engineering. “It’s the thinnest iPhone we’ve ever made, and it’s also exceptionally light. It’s unlike anything you’ve ever held before, and it’s packed with our most advanced features.”
The Apple Watch SE 3 boasts a lengthy list of features new to Apple’s most affordable smartwatch, including an always-on display, temperature sensor, 5G and more. But the price didn’t go up.
“Apple Watch SE offers a great way for users to start their Apple Watch journey, delivering outstanding health, fitness, safety, and connectivity features at an incredible value,” said Stan Ng, Apple’s vice president of Apple Watch and Health Product Marketing. “With even more health features, an Always-On display, and fast charging, we’re excited to see the ways Apple Watch SE 3 supports more people around the world to live a healthier and more active life.”
Following months of beta testing since WWDC25, Apple is finally ready to release iOS 26, iPadOS 26 and macOS Tahoe to the public. These operating systems finally have a release date.
The updates will start rolling out as early as September 15, just a week after Apple’s Awe Dropping event.
Apple’s new line of TechWoven, silicone and clear polycarbonate cases for iPhone 17 series models, showcased at the Awe Dropping even Tuesday, mark a significant departure from the company’s previous materials and design approach.
In addition to the silicon and clear polycarbonate cases with lanyard support for the new Crossbody Strap, the new TechWoven cases feature a synthetic fabric designed to replace the widely criticized FineWoven cases that Apple quickly abandoned after their problematic launch in 2023. Plus plenty of third-party cases are already available.
Apple unveiled the Apple Watch Ultra 3 at its Awe Dropping event Tuesday, showcasing a bigger display, a faster chip and satellite connectivity.
“Apple Watch Ultra is our most advanced Apple Watch, designed to take users from sports and adventure to the rest of their life, and help them stay active, healthy, connected, and safe, wherever they are,” said Eugene Kim, Apple’s vice president of Apple Watch hardware engineering.
Apple gave a hearty update to its highest-end wireless earbuds, launching AirPods Pro 3. The new buds improve noise cancellation, battery life and add heart rate monitoring and live translation.
“With breakthrough audio performance and entirely new capabilities, I think AirPods Pro are truly incredible,” said Apple CEO Tim Cook. “These are my favorite AirPods ever,” said Kate Bergeron, Apple’s vice president of hardware engineering.
This announcement comes at Apple’s “Awe Dropping” event. The new third-generation AirPods Pro cost $249 and will be available starting September 19. Preorders will open today.
September 9, 2009: Apple CEO Steve Jobs makes his public return to the company after successful liver-transplant surgery.
Appearing onstage at Apple’s fall event, Jobs receives a standing ovation that lasts almost a minute. He then opens the keynote on an unusually personal note by discussing his health.
“I wouldn’t be here without such generosity,” Jobs tells the audience, referring to the organ donor whose liver he received. “I hope all of us can be as generous and elect to become organ donors.”
Before revealing Apple’s new iPad nano line, Jobs says, “I’m vertical, I’m back at Apple, and I’m loving every day of it.”
Apple TV+ dominated the first night of the 77th Creative Arts Emmy Awards over the weekend, securing a record-breaking 15 wins led by breakout performances from comedy The Studio and psychological drama Severance. Overall, the streamer’s staggering 81 nominations covered 14 original titles.
Many website hosting options look affordable up front, then hit you with steep monthly fees, confusing interfaces and/or unreliable uptime. That’s where PawnHoster sets itself apart.
For a one-time payment of $49.99, you get lifetime access to web hosting that’s as fast as it is simple to manage. Built on NVMe SSD servers with a 99.9% uptime guarantee, this affordable web hosting service delivers the speed your users expect — without any surprise charges.
September 8, 2003: Apple reveals that the iTunes Music Store recently sold its 10 millionth song download. The tune in question? Avril Lavigne’s “Complicated.”
Come to think of it, “You fall and you crawl and you break and you take what you get and you turn it into [success]” describes Apple pretty well in the late ’90s and early 2000s.
Apple’s biggest day of the year is almost here! September 9 brings the Awe Dropping event that’ll be jam-packed with product launches. We’re definitely expecting multiple redesigned iPhones and upgraded Apple Watches, plus there could be a few more products on the agenda.
Here’s the full list of Apple products rumored to be coming on Tuesday.
The alleged battery capacity of the iPhone 17 lineup has surfaced online. It points to Apple using significantly bigger batteries on its upcoming iPhone.
And for the first time since adding eSIM support with the 2017 iPhone X, Apple may equip the eSIM-only models with a larger battery.
A new rumor suggests AirPods Pro 3 will debut this year, but won’t bring any breakthrough hardware upgrades. The rumored IR-equipped cameras, which supposedly will enable air gestures for interacting with the earbuds, might not arrive until 2026.
Apple could unveil its new flagship AirPods Pro 3 earbuds at Tuesday’s Awe Dropping event.
However, the earbuds won’t pack any breakthrough hardware upgrades, including IR-equipped cameras for air gesture support. That feature supposedly must wait until 2026.
September 7, 2016: Apple unveils the first-gen AirPods during a special event in San Francisco. The blindingly white wireless earbuds look undeniably strange at first glance, with their long, slender stems and a charging case that looks like a dental floss container.
However, after their December release, AirPods will quickly become the most popular earbuds in the world.
The remarkable demo of the first-gen AirPods comes exactly 11 years after Apple showcased its first phone, a doomed collaboration with Motorola called the Rokr E1.
The just-launched Satechi OntheGo Bluetooth Keyboard with Stand is for those who need a travel keyboard for their iPad and don’t want to limit the accessory to just one tablet.
Plus, Satechi launched a new OntheGo Bluetooth Mouse at the same time.
Apple is reportedly preparing a new HomePod mini version, the first upgrade to the affordable smart speaker in five years. HomePod mini 2 rumors suggest a considerable jump in features, including support for Apple Intelligence.
Here’s what the rumors say about HomePod mini 2, which is supposedly coming soon.
If your inbox feels like a game of Whac-A-Mole, it might be time to level up with a smarter email solution like Mailbird. This sleek, intuitive unified email client lets you manage all your accounts (yes, even that old Yahoo one) from one beautifully designed app.
Right now, you can get it for a one-time price of $69.99 with a lifetime Premium Plan subscription (regularly $399). Available for Mac and Windows.
This week on Cult of Mac’s podcast: With Apple’s Awe Dropping event bearing down on us, it’s time to once again put our professional reputations (and our personal dignity) on the line with our traditional predictions game!
Who will win this time? And will a CultCast listener steal the glory once again?!?
Also on The CultCast:
Listen to this week’s episode of The CultCast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video version on YouTube.
Foundation season 3 is a huge hit for Apple TV+ with the series continuing to draw viewers as the season progresses. Fresh episodes of the sci-fi epic hit streaming in July, and it’s one of the most popular shows available with the season finale drawing close.
Speaking of sci-fi, the Apple TV+ thriller Invasion also found a large audience last week.
KeySmart’s SmartCard Lite is a Bluetooth tracker that’s thin enough to slip into your wallet or ID badge holder.
It integrates seamlessly with Apple’s Find My app and, at just under 2mm thick (about the size of two credit cards), it slides easily into any wallet, badge holder or lanyard clip. That means no pocket bulge and no awkward fit.
Right now, you can get one of these slim wallet trackers for just $19.99 (MSRP $24.99).
September 6, 1995: The newly launched Windows 95 operating system dominates software sales, sending virtually every other company scurrying for cover — Apple included.
After launching Windows 95 at the end of August, Microsoft sells a massive 1.63 million copies of the $85 PC operating system by early September, according to excited analysts. It represents a massive triumph for Apple’s biggest rival of the 1990s.
Everyone eager to get their hands on iOS 26 should mark September 15 on their calendar as the launch day. Based on years of previous Apple OS releases, that’s almost certainly when the new Liquid Glass user interface, plus all the other enhancements in the new iPhone operating system, will debut.
The same goes for iPadOS 26, watchOS 26, tvOS 26 and visionOS 26. All of these should go out on September 15.
But macOS Tahoe 26 might be different. There’s evidence to suggest Apple might wait an additional week or even more for that upgrade.
If you’re planning to get a new iPhone 17 and are already making a list of must-have accessories, an iPhone 17 Ultra Thin Case from Case Luxury should be near the top. They measure just 0.02 inches thin, and they perfectly show off Apple’s renowned industrial design.
There is an Ultra Thin Case that fits each iPhone 17 model like it was built alongside it. There’s no excess bulk, no chunky edges, just a smooth, satin matte finish that keeps fingerprints away and feels grippy enough without being tacky. Plus, the cases come in multiple colors, so you can find one that’s right for you.
Legendary filmmaker Akira Kurosawa’s 1963 film High and Low gets a modern music industry twist in Highest 2 Lowest, a new Apple TV+ film from director Spike Lee that started streaming Friday. In the new Highest 2 Lowest trailer, below, we get a taste of Denzel Washington’s portrayal of a powerful New York City record exec whose son is kidnapped.
The new movie hit theaters on August 15, but now you can watch it on Apple TV+. Check out the trailer below to see what Lee and Washington have in store. Reviews so far suggest the tense drama is another great New York City film from Lee, with Washington shining in lead role.