Apple’s new CEO John Ternus is reportedly pushing for a leaner organization that can move faster and experiment more aggressively. He plans to focus on engineering and push to release more products, more often.
Ternus also could move the company away from its tradition of a few monumental product launches. Rather than concentrating major product announcements into a few annual events, he supposedly wants Apple to introduce products throughout the year.
The planned changes reportedly come with layoffs and other staff reductions as Ternus shakes up the ranks at Apple.
September 29, 2004: Apple launches Logic Pro 7, its professional music creation and audio production software. The update brings new tools and a streamlined interface similar to other Apple software.
September 28, 1997: Apple debuts its iconic “Think Different” ad campaign. The brilliant television commercial aligns the troubled computer company with some of history’s most celebrated freethinking rebels.
September 27, 1979: Years before the first Macintosh will ship, Steve Jobs and Jef Raskin clash for the first time over the direction of the R&D project to produce Apple’s revolutionary computer.![BenQ’s new pro display puts color first, with a few compromises [Review] ★★★★☆ BenQ PD2732U](https://www.cultofmac.com/wp-content/uploads/2026/09/benq-pd2732u-front-1020x574.jpeg)
September 26, 1997: In one of his first tasks after returning to Apple as interim CEO, Steve Jobs reveals the company’s massive quarterly loss of $161 million. It’s Apple’s biggest loss ever.
September 25, 2006: Apple ships its second-generation iPod nano, offering a fancy redesign of the pocket-size original.