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Major sale drops M5 MacBook Air to lowest price yet

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Press image of Apple M5 MacBook Air, currently on sale with this deal
Get Apple's latest lightweight laptop at major savings.
Photo: Apple

The M5 MacBook Air is the best mobile computer for most people, and a sweet new deal drops both the 13-inch and 15-inch models to record-low prices. The sale slashes $150 off models with 16GB of RAM and 512GB SSDs. 

You can snag the 13-inch M5 MacBook Air for just $949 or the 15-incher for only $1,149, in a variety of colors.

Because dogs and cats can’t wear Apple Watches: New pet trackers trounce AirTag

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Tractive pet trackers
The new cat tracker is small enough to (probably) not bother your cat.
Photo: Tractive

An AirTag with the proper collar can tell you where your cat or dog is. Tractive’s new Cat 6 Mini and Dog 6 XL devices can do that, too, but they also can tell you whether your pet is stressed, scratching themselves too much or breathing differently than usual, the company said Wednesday.

Your dog or cat can’t wear an Apple Watch. These collar-based trackers seem to be the next best thing.

“Since Tractive’s founding, we’ve helped pet parents know where their pets are,” said Michael Hurnaus, CEO and founder of Tractive, in a press release. “Now we’re helping them understand how their pets are doing. ”

Today in Apple history: John Sculley takes over as Apple CEO

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Former Apple CEO John Sculley talks at Web Summit 2015 in Dublin, Ireland.
John Sculley goes from pushing Pepsi to running Apple.
Photo: Web Summit/Flickr CC

April 8: Today in Apple history: John Sculley takes over as Apple CEO April 8, 1983: John Sculley, former president of PepsiCo, takes charge as Apple’s third CEO.

Despite a total lack of experience selling tech products, Sculley was lured to Apple by Steve Jobs himself. The Apple co-founder famously pitched the Pepsi exec with the line, “Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”

Biggest problem with the MacBook Neo? It’s too popular!

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MacBook Neo sold out? Suffering from its own success?
Apple has a problem with the MacBook Neo that other companies can only dream of.
AI image: Apple/Gemini/Cult of Mac

Want a MacBook Neo? Better order it soon. It’s possible Apple will sell out of the affordable notebook … and not just for a few weeks. It’s not impossible that the laptop will go completely off the market until Apple can solve a shortage of a critical component … and it’s not RAM! Alternatively, Apple could be forced to raise the price.

And it’s all because the Neo is so wildly popular. Here’s what’s going on.

Get a lifetime license to QuickBooks Desktop Pro Plus for Mac at 67% off

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Photo of Intuit QuickBooks Desktop Pro Plus 2024 on a laptop.
Manage your accounting books and finance easily with Intuit QuickBooks Desktop Pro Plus 2024.
Photo: Cult of Mac Deals

Whether you’re growing a small business or running an established company, you can benefit from organized, efficient financial management. If you want to track your income, expenses and more with greater ease, consider investing in Intuit QuickBooks Desktop Pro Plus 2024.

This app makes finance tracking easier on your Mac. And that will make tax time a million times easier when it comes around. With this new price drop, you can save on a lifetime subscription to Intuit QuickBooks Desktop Pro Plus 2024. Get the Mac version for only $224.97 (regularly $699). Or snag the Windows version for just $194.97.

Apple’s folding iPhone might ditch expected branding

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AI-generated image of a folding iPhone concept. The rumored device might be called the
Not the iPhone Fold at all. You could be looking at the iPhone Ultra.
AI image: ChatGPT/Cult of Mac

Surprise! Apple might not release an iPhone Fold this fall.

Wait, it’s a joke. Sort of. It’s still virtually certain that Apple will introduce a folding handset in a few months. However, it reportedly won’t be named what everyone expects. A reliable source says the real name is (drum roll) … iPhone Ultra.

Folding iPhone might face delays due to engineering challenges [Updated]

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Will Apple delay the iPhone Fold's launch?
Will Apple delay the iPhone Fold's launch?
AI image: ChatGPT

Apple has reportedly run into complex engineering problems as it races to complete work on the first folding iPhone. The complications could derail the company’s mass production plans and, eventually, the device’s shipment schedule.

While Apple often runs into early manufacturing hurdles, it usually resolves them in time for planned releases. With its first foldable, things might not be so straightforward, according to a Monday report from Nikkei Asia.

However, Bloomberg pushed back Tuesday on the notion that the folding iPhone won’t launch on time.

“Apple’s foldable iPhone is — as of now — on track for a September debut with the iPhone 18 Pro,” wrote Bloomberg’s Mark Gurman on X. “While supply could be limited initially, it’s also on track to go on sale at the same time — or soon after — the Pro models. Nikkei report is off base.”

Today in Apple history: Mac OS 7 gets its final update

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Today in Apple history: Mac OS 7 gets its final update: Mac OS 7.6.1 was the beginning of the end for Mac OS System 7.
This was the beginning of the end for System 7.
Photo: Apple

April 7: Today in Apple history: System 7 gets its final update with Mac OS 7.6.1 April 7, 1997: Apple’s System 7 operating system receives its last update with the shipment of Mac OS 7.6.1.

The update brings a few bug fixes and support for Apple’s new PCI Power Macs and the PowerBook 3400. Most importantly, it marks the end of the System 7 era, which dawned way back in 1991.

First look: iPhone 18 Pro and iPhone Fold ‘dummy’ units appear in new leak

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iPhone 18 Pro and folding iPhone design teased in newly leaked 'dummy' units
The iPhone 18 Pro and folding iPhone should look much like this.
Photo: Sonny Dickson

“Dummy” units of all three smartphones that Apple is expected to launch this fall appeared in images posted Tuesday by some noted leakers. The pictures show the first folding iPhone, as well as the iPhone 18 Pro and iPhone 18 Pro Max, all in a strange magenta color.

The basic iPhone 18 doesn’t appear in the pictures. And there’s a good reason for that: It’s reportedly not coming this fall.

How Vision Pro launch exposed problems in Apple stores

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Vision Pro 2 with M4 chip
The latest Vision Pro headset boosts processing power and improves comfort.
Photo: Leander Kahney/Cult of Mac

A chaotic rollout, undertrained staff and a $3,500 headset nobody could sell: a new book excerpt reveals the human cost of Apple’s retail decline through its struggles to sell Vision Pro.

Wired published a Vision Pro-focused excerpt Tuesday from Mutiny: The Rise and Revolt of the College-Educated Working Class, by Noam Scheiber. He reports on labor for The New York Times.

Origami case/stand elevates your iPad for easy viewing [Review] ★★★★

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The Moft Dynamic Folio Case does tricks other iPad case/stands can't.★★★★
The Moft Dynamic Folio Case protects your iPad, and is also a brilliant stand for it.
Photo: Ed Hardy/Cult of Mac

The Moft Dynamic Folio Case does tricks other iPad case/stand combinations can’t. Most notably, it can lift the iPad up several inches, making the screen easier to see.

Beyond that, the accessory can be folded into shapes that support the tablet at a range of angles. It can even hold your iPhone next to your iPad. It’s very flexible, and it protects the tablet, too.

I’ve been using Moft’s latest for several weeks. That’s a lot to like here.

Global RAM shortage fuels ridiculous Mac wait times

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AI-generated image of inside of an Apple Store, with a sign that says,
Don't expect to find an M3 Ultra Mac Studio with lots of RAM.
AI image: Gemini/Cult of Mac

Order a Mac Studio or Mac mini that’s loaded up with RAM, and you’ll wait until August for the delivery. Yes, August.

A rumor going around blames the shortage on people snapping up high-end machines to run local AI models. But there’s another explanation.

New sale knocks $100 off Apple Watch Ultra 3

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Marketing image of Apple Watch Ultra 3 used to illustrate a deal on the wearable
This is your first chance to save big on Apple Watch Ultra 3.
Photo: Apple

The latest sale on the Apple Watch Ultra 3 cuts the price of the rugged smartwatch to just $699.99.

Apple unveiled the Ultra 3, which retails for $799, last September during its Awe Dropping event. It’s a high-end wearable aimed at extreme athletes (and people who just like its rugged looks and long battery life).

Get lifetime AI investing advice for 85% off

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Photo of a person using AI investing app Sterling Stock Picker
Maximize your stock portfolio with this AI investing app.
Photo: Cult of Mac Deals

Without an AI investing app, trading in today’s unpredictable market can feel like throwing darts blindfolded. (Pro tip: Don’t try that unless you’re Mike Tyson.) One day, stocks are up; the next, they’re crashing. Not to mention, every so-called expert has a different opinion.

Sterling Stock Picker changes the game. This AI-driven platform taps OpenAI to take the guesswork out of investing, using advanced technology to guide you toward smarter financial decisions.

Whether you’re looking for long-term growth, dividend stocks or high-risk/high-reward opportunities, this AI investing app helps you navigate the stock market with clarity. And speaking of good investments, you can lock in a lifetime subscription to Sterling Stock Picker for just $55.20 with code SAVE20. That’s a massive 85% off the original price of $486.

Today in Apple history: Future Apple CEO John Sculley is born

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Fremont, California, 1990.
John Sculley in Fremont, California, 1990.
Photo: Doug Menuez/Fearless Genius

April 6: Today in Apple history: Apple CEO John Sculley born April 6, 1939: John Sculley is born in New York City. He will grow up to be hailed as a business and marketing genius, eventually overseeing Apple’s transformation into the most profitable personal computer company in the world.

After a remarkable stint as president of Pepsi-Cola, Sculley will take over as Apple’s third CEO in 1983. He will run Apple for a 10-year period, guiding the creation of the revolutionary Newton MessagePad.

During Sculley’s decade at the helm, Apple will sell more personal computers than any other company. But most people still remember him for his role in kicking Apple co-founder Steve Jobs out of Cupertino.

How to use Focus modes to wrangle all your notifications

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Graphic showing Focus Mode settings, with a photo of a woman working on a MacBook, captioned, “Focus Modes”
Keep your distractions at bay with Focus modes — easier to set up than ever now.
Image: D. Griffin Jones/Cult of Mac

Apple’s Focus modes are a powerful way to change how your iPhone, iPad and Mac look and feel whether you’re driving, sleeping, relaxing or working. It’s all about fully immersing yourself in whatever you’re doing.

You can change all kinds of things: from who can reach you and which apps send notifications to custom Lock Screens, Home Screens and more. The tools can totally transform how your phone looks and works based on context. You don’t need all the same apps and widgets on your Home Screen while you’re at work or yoga as you do at home. 

Setting up a Focus with rich customization makes your phone more personal. Keep reading to find out how.

Apple iPhone USB security: What that ‘Allow Accessory’ alert really means

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what iPhone 'allow accessory' alert really means
"Juice jacking" may not be much of a threat, but it's easy to avoid just in case.
Photo: Kaboompics, Pexels.com

You’re at the airport, phone battery at 8%, and a USB charging port is right there. You plug in — and your iPhone flashes an alert asking whether to allow an accessory to connect. Should you panic? Are you at risk of “juice jacking?” Probably not. But you should know what that allow-accessory message means, and how to make sure you’re charging safely.

iPhone 17 Pro Max goes to space — and captures Earth

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Cosmic Orange iPhone 17 Pro in front of a bridge with buildings in the distance
The iPhone 17 boldly goes were no smartphone has gone before.
Photo: Ian Fuchs/Cult of Mac

The iPhone 17 Pro Max has achieved something no smartphone has done before: capturing photos of Earth from outer space. NASA has shared three stunning images taken by astronauts part of the Artemis II mission.

This is the first time astronauts have used a smartphone to capture photos of the Earth.

Apple’s most important products of all time [Cult of Mac podcast No. 14]

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Apple logo with the words
Apple's first 50 years took fans like us on a mighty wild ride.
Image: Cult of Mac

This week on the Cult of Mac podcast: The hoopla surrounding Apple’s 50th birthday makes us reflect on the company’s most important products of all time. Contrary to what you might think, most did not become hits right out of the gate.

Also on the Cult of Mac podcast:

  • And then there are the personally most important Apple products. We reveal our first, transformative encounters with Apple computers.
  • Griffin offers his first impressions of AirPods Max 2. Long story short, the headphones sound awesome, the hardware is interesting and yet perplexing, and the Smart Case is still a disaster.
  • Apple killed the Mac Pro on the same day we published a roundup of the best Mac Pro setups. We hope the two events weren’t related.

Listen to this week’s episode of the Cult of Mac podcast in the Podcasts app or your favorite podcast app. (Be sure to subscribe and leave us a review if you like it!) Or watch the video version, embedded below.

Your book, published: This AI guides you from first word to final print

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Photo of Bookbud.ai book writing software opened on a laptop
Turning your big ideas into ready-to-publish books doesn't need to be a hassle.
Photo: Cult of Mac Deals

Finishing a book takes time, patience and a whole lot of follow-through — but AI-powered book writing software BookBud.ai can help.

Many would-be authors start drafting something, but never actually get it ready for readers. BookBud.ai gives you a way to move past that wall by smoothing out the hardest parts of the writing and publishing process. And for a limited time, you can get a lifetime subscription to BookBud.ai for just $99 (regularly $1,200).

Today in Apple history: Boot Camp lets Mac users run Windows

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Boot Camp finally allowed Macs to run Windows with ease.
Boot Camp finally allowed Macs to run Windows with ease.
Photo: Ste Smith/Cult of Mac

April 5: Today in Apple history: Mac users can run Windows with Boot Camp April 5, 2006: Apple introduces the public beta of Boot Camp, software that allows users with an Intel-based Mac to run Windows XP on their machines.

Boot Camp will officially arrive in Mac OS X Leopard, which debuts at Apple’s Worldwide Developers Conference a few months later.