Here’s a good riddle: What has just four percent of the market, yet pockets more than half of the profits? The answer is Apple, the tech giant known for squeezing every ounce of profit from its iconic products. According to one analyst, Apple took 4.2 percent of the mobile handset market and transformed it into 52 percent of industry profits. Neat trick, huh?
Apple Converts 4% Market into 56% Mobile Profits
