LAS VEGAS, CES 2013 – Everything you need to know about how Intel wants you to see them was summed up in a bizarre Ken Burns-style documentary that aired at the beginning of their CES presser, in which Intel compared their new ultrabook and tablet initiatives to Notre Dame’s use of the forward pass back in 1913 to utterly dominate the Army Cadets, a team considered much superior. The odd, old-timey documentary ended with a virtual CGI football hurtling at the screen, only to explode in a nuclear fireball just before it hit the camera. “WELCOME TO THE NEXT GAME CHANGER,” Intel blared.
If you know anything about the game in question, though, you know that Notre Dame didn’t actually invent the forward pass, though. They just swiped it from another team and popularized it.
So according to this analogy, who is Intel? They’re clearly Notre Dame, stealing another team’s moves. And that team is obviously Apple. Some game changer.