The standout feature of the new MacBook Neo is its $599 price, but it seems a great many buyers are willing to pay more than that. Apple is already running out of pre-launch stock of the variant that comes with additional storage capacity, even though it adds 17% to the price.

Plus, there’s a standout color option. Only one of the four is popular enough that both the 256GB and 512GB version is already sold out.

Coach Lasso’s right-hand man Coach Beard returns in upcoming season four of fan-favorite soccer comedy Ted Lasso, and Apple TV dropped a quick clip Friday seemingly confirming a main plot line. They will coach a Richmond women’s soccer team this season. 

“Same Beard. New book,” said the short video’s caption. The book’s title? Soccer Women.

The bold, unconventional name of Apple’s new entry-level laptop — MacBook Neo — surprised just about everyone, including many folks who expected the simple moniker “MacBook.” And it turns out the reasoning behind “Neo” is just as vivid as the laptop’s color palette, according to a new report.

Adam Elements’ Vionta Q10 is an ultra-slim, 10,000mAh magnetic power bank that can keep your iPhone topped off all day long. But it’s more than just a Qi2 battery pack. It can deliver 30W to a second device via its USB-C port.

It comes in three colors (gray, titanium and gold), is airline-approved, and comes with some cool extras. And it’s on sale now for just $62.99 (MSRP $79).

Since Apple introduced Mac Studio in spring 2022, the powerful and compact desktop machine has become a favorite centerpiece for ambitious computer workstations. It’s not hard to see why, considering its amazing design and computing chops. But it is pretty hard to choose the best Mac Studio Studio setups we’ve seen. Yet we’ve done so below, with the top 10 Mac Studio setups. 

March 6, 2008: Apple releases the iPhone software development kit, finally allowing coders to start creating native mobile apps for the new smartphone. The iPhone SDK gives developers the tools they need to unlock the new smartphone’s potential.

When the App Store eventually opens a few months later, a new industry springs up overnight. Third-party devs rush to take advantage of Apple’s lucrative app distribution network.

The first M5 Max benchmarks surfaced online, again showing Apple silicon’s superiority. Early results show the new chip outperforms every other CPU currently on the market.

The Geekbench listing reportedly comes from a 16-inch MacBook Pro powered by the M5 Max.

You can no longer buy an M3 Ultra Mac Studio with 512GB of unified memory from Apple. Instead, the machine can now be configured with a maximum of 256GB of memory.

Apple also raised the price for upgrading the memory from 96GB to 256GB by $400.

Apple just did something that was, until very recently, almost unthinkable: It put a Mac laptop on sale for $599. And, no big surprise, the new MacBook Neo announced Wednesday already sparks concerns among PC mavens about hordes of users rushing to Apple. A new report from Windows land shows it.

“Windows OEMs are going to feel the heat, too,” the commentator wrote. “For years, OEMs have gotten away with shipping what can essentially be described as e-waste in this price bracket.”

To make the new MacBook Neo — Apple’s most affordable laptop yet at just $599 — the company obviously needed to make some compromises. To keep costs down, Apple removed or scaled back several features that come standard on the MacBook Air and MacBook Pro.

Every wise shopper should consider the limitations of the MacBook Neo before jumping on Apple’s fun-looking new laptop.

The new MacBook Neo costs only $499 with Apple’s education discount, which makes a lot of parents excited. They could get a MacBook for their child for under $500!

Problem is, Apple’s educational discount isn’t available for every student. Here’s who can save $100 on a new MacBook… and who can’t. And what you can do to qualify.

March 5, 2012: Apple reaches a staggering milestone, with 25 billion apps downloaded from the iOS App Store. The company celebrates with a giveaway titled the “25 Billion App Countdown.”

The lucky 25 billionth app downloader wins an iTunes gift card worth $10,000.

This weekend Apple TV’s Formula 1 racing content gets into gear, as practice, qualifying and Sprint sessions for the season’s first major Grand Prix race get underway starting Saturday (March 7), Apple said Thursday. Multiview programming, with a handful of live feeds onscreen at the same time, looks like a notable feature for fans in the United States.

“This weekend marks the start of a new era for Formula 1 fans in the U.S.,” said Eddy Cue, Apple’s senior vice president of Services. “We’re excited to bring every moment of the season to Apple TV, delivering an immersive experience designed entirely around fans.”

If you’re a Mac gamer — or curious about where gaming hardware is heading — Logitech G just launched something genuinely new. Logitech G Pro X2 Superstrike Lightspeed Wireless Gaming Mouse, released in February and now getting positive reviews, replaces the traditional physical click with a sophisticated haptic system that could give serious players a measurable edge.

At $179.99, it’s a premium proposition — but the technology underneath is unlike anything currently on the market.

Oceanhorn 3: Legend of the Shadow Sea just hit Apple Arcade. It’s the sequel to Knights of the Lost Realm, the absolute best role-playing game on Apple’s subscription gaming service.

Seriously, it’s worth it for RPG fans to subscribe the Apple Arcade for a couple of months just to play these two.

Working with multiple apps can make a laptop display feel cramped, but you can add a second screen with this deal on the Mobile Pixels Duex Float 2 Pro. The 16-inch portable display lets you add a snazzy second screen to your setup, wherever you decide to go.

And right now, this well-reviewed second display is on sale for just $279.99 (MSRP $389.99).

Apple’s decision to put an A-series chip in the new MacBook Neo raised more than a few eyebrows. And doubts about its performance.

But comparing the MacBook Neo’s A18 Pro — which debuted a year and a half ago in the iPhone 16 Pro — with previous Mac processors shows that the A-series chip is surprisingly powerful.

The MacBook Neo is Apple’s newest low-end MacBook. Does that mean there’s no reason to buy a MacBook Air anymore? Would power users go straight for the MacBook Pro? I don’t think so. There are still plenty of reasons to buy Apple’s midrange MacBook Air vs. the MacBook Neo.

Apple did a good job differentiating the two computers — there’s no configuration of the Neo that overlaps with the Air. Picking between the two should be straightforward. If you want more than 512GB storage, 8GB of memory or support for multiple external displays, you should opt for the MacBook Air. If you don’t need that much power or high specs, the Neo will do just great for you.

Here are all the differences between the two laptops. 

iOS 26.3.1 is ready to be installed on your iPhone starting Wednesday. Mac users got macOS Tahoe 26.3.1 at the same time. The new versions include bug fixes — which are always welcome. And iPad users can install iPadOS 26.3.1, too.

In addition, all three system software updates bring support for the Apple Studio Display monitors that just launched.

Apple unveiled the affordable MacBook Neo Wednesday — and on the same day Basic Apple Guy made a nifty set of wallpapers available for download. So if you’re not ready to buy the laptop or even wait a week or so for the wallpapers, you can still enjoy the related wallpapers — colorful and highly attainable — on your Mac and iPhone.

March 4, 2014: Peter Oppenheimer, the Apple chief financial officer who presided over a decade of skyrocketing growth, steps down from the company.

After becoming Apple CFO in 2004, Oppenheimer saw the company’s valuation soar from $8.8 billion to $471 billion. Luca Maestri replaces Oppenheimer in this crucial position.

Apple’s iPhone 17e is the most capable budget iPhone ever made. It packs the A19 chip, a 48MP camera, a 6.1-inch Super Retina XDR display and, notably, MagSafe, into a $599 package. With MagSafe now onboard for the first time in the ‘e’ line, you’ll want a case that takes full advantage of those magnets while protecting your investment. Here are the best MagSafe-compatible iPhone 17e cases you can buy right now (with more surely on the way). 

The Belkin UltraCharge 3-in-1 Foldable Magnetic Charger quickly juices up your iPhone, plus it can power up your Apple Watch and AirPods at the same time. And with a folding design, it can stay on your desk or go on vacation.

I put the multidevice charger to the test in my home office. Here’s how it stood up in real-world use.

The Dyson V15 Detect stick vacuum comes with 10 tools and smart, laser-guided tech to make cleaning your floors quick and easy.

This high-powered vacuum retails for $599.99, but you can get a grade-A refurbished unit for just $339.99. Grab one now before our stock runs out.

Apple introduced the MacBook Neo on Wednesday, unveiling the company’s most affordable laptop ever. It comes in four gorgeous, vibrant colors — silver, blush, indigo and citrus — and costs just $599 (or $499 with Apple’s education discount).

“We’re incredibly excited to introduce MacBook Neo, which delivers the magic of the Mac at a breakthrough price,” said John Ternus, Apple’s senior vice president of hardware engineering, in a press release. “MacBook Neo is a laptop only Apple could create. It features a durable aluminum design in four beautiful colors; Apple silicon-powered performance; all-day battery life. There is simply no other laptop like it.”

The MacBook Neo is available for preorder now and will be available on March 11.