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Usually after an iPhone announcement Wall Street goes crazy for AAPL stock, sending the price on the up-and-up. But after today’s announcement of the iPhone 5c and the iPhone 5s, AAPL is down nearly 3% as it’s dropped about 14.17 points.

There’s still some time left in the trading day, so the stock could rebound. While the drop isn’t catastrophic, it is a bit surprising as many viewed the iPhone 5c as Apple’s answer to satisfy Wall Street, but it appears that investors aren’t impressed with the iPhone 5c’s price point at $549 off-contract.

Like a bizzare flashback to the web of the 1990s, Apple has colored the background of its new iPhone pages, with a flat gold background for the gold iPhone 5s and light blue for the iPhone 5c.

While we certainly appreciate the appeal of new colors to grace our upcoming iPhones, we’re pretty shocked that someone allowed these two flat blank backgrounds to go unchallenged up on Apple’s site.

What do you think? Forward-thinking colors, or flashback web design?

Source: Apple.com

Apple just announced the much-anticipated iPhone 5s and iPhone 5c at an event in Cupertino, and both devices will go on sale next Friday, September 20. The iPhone 5s hopes to compete with the latest high-end devices from the likes of Samsung, Nokia, and HTC, while the iPhone 5c aims to be a decent midrange offering that’ll get you into Apple’s ecosystem without breaking the bank.

So how do these devices stack up against their rivals? We’ve compared the iPhone 5s with the Galaxy S4, the HTC One, the Nokia Lumia 1020, and other popular devices to help you establish which one provides you with the most bang for your buck. We’ve also thrown in the iPhone 5c for good measure so that you can decide whether its price tag is as good as it seems.

[polldaddy poll=7386159]

The iPhone 5S’s new TouchID looks incredible and will surely be handy in saving time and keeping passwords out of your mind, but should we be worried that the NSA and other organizations will steal Touch ID data for far more nefarious purposes?

Phil Schiller reassured the crowd this morning that all fingerprint data is encrypted, and secured inside a secure enclave. It’s never available to other software. It’s never uploaded to Apple’s servers or backed up to iCloud. But still, this is the NSA we’re talking about. What do you guys think? Vote in our poll and let us hear your thoughts in the comments below.

The keynote just ended, and Apple.com has been updated with all of the new details on the iPhone 5C and 5S. The two announcement videos Apple debuted at the event are available to watch as well.

Each video features Jony Ive explaining the philosophy beyond the products. Check them out the 5C video and 5S video on Apple’s website.

You’ll still have to wait until Friday morning to bust out your credit card to pre-order a new iPhone 5C, but the Apple Store just went back online with all the details about the new iPhone 5C and iPhone 5S.

Now that we’ve seen all the amazing new tech that’s gone into the iPhone 5s, we finally have the price: 16GB model will go for $199, 32GB for $299, and 64GB for $399 (sorry, no 128GB model).

Apple isn’t doing pre-orders for the 5s, strangely enough. Pre-orders for the iPhone 5c start on Friday, September 13th, and both phones will be available in-stores on September 20th in the U.S., Canada, China, France, Australia, U.K., Japan, and Singapore.

The iPhone 4S is staying on as Apple’s free phone with 8GB of storage.

Image: @tim

The iPhone 5S is looking fantastic for photographers. It has a new, bigger sensor, a color-mixing flash and some crazy image-processing software to make your pictures even better, right before you feed them into Instagram and undo all the good work.

Oh,and the camera just Sherlocked GoPro, with a 120fps slo-mo mode.

The iPhone 5S fingerprint sensor is officially confirmed. Apple just took the wraps off “Touch ID,” a capacitive sensor that is built into the home button.

Like the rumors have said all along, Touch ID is embedded into the device’s home button, which is now made of sapphire crystal. Apple’s Phil Schiller described the fingerprint as the “key you have with you everywhere you go” during the keynote.

Touch ID will be used for authenticating not only device passwords, but iTunes Store purchases with the user’s Apple ID.

Apple brought Donald Mustard, co-founder of ChAIR entertainment, up on stage today at the iPhone keynote in Cupertino. Mustard talked about the incredible performance of the new 64-bit A7 chip, saying the new iPhone 5s was five times as fast as the original iPhone 5.

The demo onstage was reported by live-bloggers as stutter-free and gorgeous. Mustard said that the conclusion to the Infinity Blade Trilogy, Infinity Blade III, has huge areas to explore, each one larger than the original size of the entire original Infinity Blade game itself.

Infinity Blade III will be available alongside the iPhone 5s when it releases. Last year’s game got canned, so hopefully it actually ships this time.

Image: Techcrunch

Not only did Apple toss a desktop-quality 64-bit A7 processor into the iPhone 5S, but the company is introducing a new M7 motion coprocessor that works alongside the A7 processor to measure motion data, accelerometer, and gestural data.

A new CoreMotion API is also being introduced for developers to take advantage of the chip’s data to provide better information in health and fitness applications.

The iPhone 5s is here, and it’s a powerhouse. Today Phil Schiller announced that the 5s features a brand new A7 chip built on 64-bit architecture, making the iPhone the first smartphone ever to go 64-bit.

We’re talking an insane amount of power here. To put the specs into perspective, Apple is claiming that the 5s delivers 56x faster graphics and 40x faster CPU than the original iPhone. The 5s is a “huge leap forward in mobile computing performance,” said Schiller at today’s keynote.

Today Apple’s Phil Schiller announced the new iPhone 5s in three colors: silver, gold, and a new “space gray.” The 5s comes with the same design as the iPhone 5, but it sports a tweaked home button with Touch ID. A new 64-bit A7 chip gives it 56% better graphics performance, and a drastically improved camera.

Apple’s Phil Schiller today announced that the iPhone 5 has been replaced by, you guessed it, the iPhone 5c. The tagline is, “more fun, more colorful.” Colors come in white, green, blue, red, and yellow.

The iPhone 5c is finally here. It’s plastic. Colorful. And will come with some rubber cases as well to protect its tough plastic exterior from scratches and other damage. The soft, matte texture of the case is a contrast to the bright, glossy back of the phone.

Not only will the cases come with a hole for your camera, but the bottom exposes the color of your iPhone with some circular cutouts that make it look like a cheese-grater. Final price: $29.

Source: Apple

Along with the announcement that iOS 7 will launch on September 18th, Apple is making its iWork productivity suite of apps free to all iOS device owners.

At today’s keynote, Tim Cook said that all the apps will be downloaded with one touch when a user sets up a new iOS 7 device. Keynote, Pages, Numbers, iPhoto, and iMovie are part of the free bundle.

At today’s Apple event it was announced that iOS 7 will be officially released to the public next week on Wednesday, September 18th. The download will be free for everyone, and it will be available on iPhone and iPad, despite rumors that the iPad version would be delayed until October.

Compatible devices are iPhone 4 and up, iPad 2 and up, and the 5th gen iPod touch.

iOS 7 was originally previewed at WWDC in June, and the software has undergone several betas throughout the summer. A final developer GM is expected to drop before the public release next week.

If you’re hoping to pick up one of Apple’s new iPhones next Friday, but you need a little cash to put towards it, then it might be worth heading down to your local Walmart with your old smartphone. The retailer is set to launch its own smartphone trade-in program, which will give you between $50 and $300 when you hand over your old device and sign into a new plan.

Our good pal Tim Cook and his merry band of Apple geniuses are 30 minutes away from taking the stage at the Mothership. It’s a ton of stress presenting at an Apple keynote, but Tim Fortune Cookie has been relaxing in his golden lair, sharping his claws, and waiting to announce the seven new iPhone colors, including his favorite, goooooooold!

We’ll be liveblogging the entire event, so get ready for an avalanche of Apple news as Cook and the gang unleash the iPhone 5C and iPhone 5S upon the world.

Source: Twitter

Whether you’re snapping photos at a party, at the office, or just around your neighborhood, it’s great to have a smartphone that can make every one of those photos count. But there are some limitations to the camera that is built into your smartphone — such as a lean selection of lenses. Namely, one.

This Cult of Mac Deals offer gives you what you need to supercharge your smartphone camera — a 3-in–1 lens kit for only $24! Having these lenses in your back pocket gives you artistic versatility so you can adapt to any photo opportunity. And you can get this kit right now at a savings of 65%!

Around 200 of the media and tech journalism elites are gathered at Apple’s headquarters in Cupertino, California today for the unveiling of new iPhones. The majority of planet earth will never have the opportunity to attend an Apple press event in person, but that doesn’t mean you can’t live vicariously through those who do go.

Here’s what it’s like to wait in line for hours at attend an Apple event as a member of the media:

Apple is going to introduce the iPhone 5S and 5C in less than two hours, and the last-minute leaks are coming in fast. It looks like there could be a leather case announced for the 5S today, according to packaging that has leaked out of China.

We already shared a great wallpaper based off Apple’s invite for today’s iPhone 5S/5C event, and now the same designer has created a pack of wallpapers that experiment with the colors in the invite. There are four variations that are available to download for free for all iOS devices. They look great in iOS 7. You can download them at the source link below.

Apple put up banners yesterday at Town Hall, the on-campus venue where the keynote will be held, that feature the same multi-hued dot design seen in the media invite. Keep your browser locked to Cult of Mac, and we’ll have the latest Apple news throughout the day. Today’s keynote kicks off at 10 a.m. PST/1 p.m. EST.

Source: Surenix

If you were hoping to spend some cash on the Apple online store this morning, you’re going to have to wait a little while. It’s just gone down ahead of today’s press event in Cupertino, and when it comes back up, we expect it to be populated by at least two new iPhones, and possibly new iPods and a new Apple TV as well.

Apple has been targeted by a class action lawsuit for falsely advertising a Season Pass for the final season of Breaking Bad. The season was split into two parts, but those who purchased a Season Pass were angered when they discovered that the eight episodes included in the second part were not included, and that they would have to pay extra to get them.