Apple has bought a personal assistant iPhone app called Cue for between $40 and $60 million, according to a report from TechCrunch. Originally called Greplin in the App Store, Cue specialized in using data from multiple social networks and users accounts to create a daily agenda. Cue recently pulled its app saying “the Cue service is no longer available.”
Cue was doing Google Now-like contextual notifications before Now and Siri were introduced. The purchase of Cue probably has something to do with enhancing the contextual awareness of the iOS calendar and Siri itself.