Ron Johnson was Apple’s first head of retail, and he is widely credited with the early success of what is now the most profitable retail brand on Earth.

In a recent interview at Stanford University, his alma mater, Johnson reflected on his career in retail at brands like Target, Apple and J.C. Penney. He gave some insight into the decisions behind what makes the Apple Store “experience,” including why every store has always had free Wi-Fi.

Johnson also talked about the “intimate” relationship he had with Steve Jobs and shared a pretty surprising opinion about the late CEO.

A brilliant computer programmer living in a future dystopian totalitarian state must prove the Zero Theorem, in which 100 percent equals 0, or all is nothing. He’s got a touch of social anxiety (“We do not like to be touched!”), a seriously bald head, and a variety of future-weird outfits that he wears in each scene. Sound like fun?

If you’ve seen any of Terry Gilliam’s similar work, like 12 Monkeys or Brazil (or even if you just dig Apple’s similarly themed 1984-esque commercial by Ridley Scott) you’re going to want to check this one out. The gloriously wacky and edgy trailer is below.

The developer preview of OS X Yosemite is already seeing rapid adoption numbers, and it isn’t even officially available yet.

According to new research, Yosemite accounted for 0.2% of OS X ad impressions in North America between the dates of June 2nd and July 2nd. That’s nearly four times the number of Macs running the developer preview of OS X Mavericks this time last year.

Why the big spike in usage? The answer is actually simple.

Vimeo launched a redesigned version of its Apple TV channel today that gives the popular video service a streamlined new interface.

Heavy Vimeo users should find it easier to get to their own collections and likes, while more causal users will benefit from a monthly “Staff Favorites” collection and additional content curation.

“We took our old menu, cut it down to the essentials, and put it at the top of the screen for easy access,” said Vimeo’s Brad Dougherty. “Discover awesome videos, keep up with your feed, tackle your Watch Later queue, and quickly get to your own videos, likes, and collections.”

The devil is in the details: Tim Cook said that Apple’s commitment to accessibility is so complete that the Cupertino company never looks at the return on investment but considers it “just and right.”

That’s a pretty different picture than the one venerable news org Reuters painted by giving a quick chop to his comments in a piece about blind app users seeking more accessibility from Apple.

Apple has long been criticized by shareholders for stuffing its leadership ranks with a bunch of old white dudes, but as Tim Cook touched down in Sun Valley Idaho for Allen & Co.’s annual media moguls conference, the Apple CEO said his company is about to be a lot more transparent about its diversity.

Following the path of Google and Facebook, who have publicly released information on the diversity of their workforces this year, Tim Cook pledged Apple will do the same, he’s just not sure how long it will take.

Apple’s Tim Cook and Eddy Cue were invited yet again this year to the illustrious business conference put on by Allen & Company in Sun Valley, Idaho. Today they were spotted walking around and talking to reporters.

The tech and media world’s elites gather in the resort town of Sun Valley annually to discuss potential partnerships and deals behind closed doors. Think of it like a social mixer on steroids for the world’s most powerful business moguls. Everyone from Rupert Murdoch to the CEOs of Comcast and AT&T attend.

While casually strolling through the mountain resort today, both Cook and Cue fielded questions from eager journalists looking to get a juicy quote or scoop.

The FTC came down hard on Apple earlier this year for its lack of parental controls for in-app purchases on iOS, so Apple did what anyone caught red handed would do — they ratted out the competition too.

A week after news of the FTC’s investigation broke, Apple’s SVP of legal, Bruce Sewell sent an email to FTC Chairwoman Edith Ramirez and Commissioner Julie Brill, linking to a scathing Consumer Affairs report that claimed Google Play kids could spend money like drunken sailors.

Turning up to a meeting unprepared can be a big mistake, but who really enjoys meeting preparation? No one, that’s who. But iPhone app Lowdown can take care of the hard work for you, saving you valuable time and energy.

Using artificial intelligence, Lowdown tells you where your meeting is, how long it’ll take to get there, and who you’ll be meeting. It even finds and presents useful information on those individuals, including their professional profiles and connections, and recent correspondence you’ve shared with them.

Unless you’ve been living under a rock for the past few years, you probably already know that the MacBook Air is quite possibly the best computing solution ever created. Its lightweight design allows the MacBook Air to be taken pretty much anywhere but the power within is anything but lightweight.

Now you have the opportunity to get a MacBook Air of your very own with the 11″ MacBook Air Giveaway at Cult of Mac Deals.

Tim Cook swears Apple TV isn’t just a hobby for the mothership anymore, but according to the latest estimates, it might be time for Apple unleashed some new non-hobby Apple TV features if it wants to catch up to Roku and Chromecast.

New data from Parks Associates reveals that while the Apple TV streaming box has been available for over seven years, Chromecast has already surged past Apple TV in 2013, making Google’s tiny stick the most popular streaming device in the U.S.  

A Beijing court has ruled against Apple, upholding the validity of a patent for a “type of instant messaging chat bot system” held by a Chinese company.

Zhizhen Internet Technology sued Apple back in 2012, claiming that virtual assistant Siri was infringing on the Chinese company’s patented idea for a so-called Xiaoi Bot. The Chinese bot was patented in 2004 — two years before the first Siri-related patent filing was made.

Tuesday’s Beijing court ruling paves the way for Zhizhen to continue its case against Apple for intellectual property infringement. Apple’s defense? That it never heard of Zhizhen’s technology prior to creating Siri.

Having been delayed from 2013 to 2014 in order to let its developers “fully achieve” their vision for the game, the eagerly awaited Modern Combat 5: Blackout finally has a release date — and it’s later this month. The Gameloft FPS will be arriving on Android and iOS devices on Thursday, July 24th, priced at $6.99 with (mercifully) no in-app purchases.

The game is set to take players on yet another adventure across the world, beginning in Venice, Italy, before protagonist Phoenix is set on a special operation to secure the transport of WMDs from a well-armed terrorist group. Unsurprisingly, not everything will go to plan, and from here you jump from set piece to spectacular set piece, including helicopter and speedboat-based moments.

As you can see from the exclusive “making of” feature I wrote a few months back, I’m a massive fan of Monument Valley, the surrealistic M.C. Escher-inspired iOS puzzle game that rocked the App Store earlier this year.

A recent winner of Apple’s Design Awards at WWDC, Monument Valley is a triumph of isometric design, in which you guide a white-clad princess through a series of impossible structures in a game Apple describes as “akin to a walk through a museum or listening to a music album.”

While the game was already a bargain at $3.99, it’s just been the recipient of a slashed pricetag — meaning that you can now pick it up for the bargain price of $1.99.

Don’t underestimate the power of having Apple on your side!

Not long after Foxconn announced record earnings thanks to its work on the iPhone, fellow Apple manufacturer Pegatron Corp is predicted to see consolidated revenues of $33.3 billion for 2014, mainly due to shipments of Apple’s next generation iPhone and iPad models.

UPDATE: Reuters didn’t use Tim Cook’s complete remarks, we’ve posted them here.

Apple should do more to improve accessibility for its apps, says an advocacy group, supported by members of the National Federation of the Blind.

“It’s time for Apple to step up or we will take the next step,” NFB of California board member Michael Hingson told Reuters. The advocacy group successfully sued Apple regarding iTunes back in 2008, with Apple paying out $250,000 and giving the service an accessibility-minded makeover as part of the settlement. While it may not reach the level of a repeat lawsuit, Hingson says that this could be “the only resort” to force Apple’s hand.

Matthew Watkins has brought iPad finger paintings into the real world in more formats than any other artist we know.

His digital artwork has made the leap into the tangible on carpets, cars, plexiglass and the more usual prints, videos, books and live installations at fashion shows and art events. Watkins, who lives in Southern Italy — by way of Manchester, England, and a childhood spent in Toronto — uses his personal peregrinations as a source of inspiration for his ongoing series on imaginary cities, which hovers between utopia and dystopia.

“I’m drawn to urban decay and architectural artifacts,” Watkins says of the works that were on display in a recent exhibit at Verona’s Palazzo Gran Guardia. “I’ve drawn buildings and cities since I was a child. As a teenager I would draw my own imaginary worlds. I still do.”

Design questions aside, the true mystery about Apple’s long-rumored iWatch lies in exactly what types of health-related sensors the wearable might include. A recent report claims the iWatch will sport an astonishing 10 different sensors, including one for sweat.

While pedometers, accelerometers, thermometers and every other o-meter Jony Ive can get his hands on might all make sense for a smartwatch, we’re wondering what Apple could do with a sweat sensor? Other than verify that, yes, your sweat glands are pouring out more fluid per minute than Niagara Falls during your jog?

It turns out that adding sweat sensors would do more than differentiate the iWatch from smartwatches by LG, Motorola and Samsung right out of the gate. It could make the iWatch the most “personal” device you’ve ever shackled yourself to, with surprising applications that go far beyond fitness and health.

If you’re flying into or out of the United Kingdom, you’d better make sure your Android or iOS handset is fully charged. With the U.S. government recently announcing that all airline passengers with personal electronics devices will now be required to turn them on to prove that they work, the U.K.’s Department for Transport has announced that the same rules will now apply in the United Kingdom.

The new ruling follows reports that terrorists may be able to use phones and electronic devices as a conveyor of explosives that can get around current security checks.

Apple’s iBeacon tech has been a boon for retail stores looking to advertise deals to customers on a per-location basis, but according to the a new report, retail is only smallest market iBeacons have tapped into.

In five years a swarm of 60 million iBeacons and other Bluetooth LE beacons will have invaded the US market, says a report from ABI Research, all thanks to new applications in everything from enterprise, hospital management, smart homes and personal device tracking:

The latest iOS 8 beta serves up many minor tweaks that put a friendly, usable face on the major improvements at the heart of the mobile operating system. In today’s video, we take a quick look at iOS 8 beta 3. We’ll show you the latest upgrades to the software to give you an idea what to expect to see on your own device this fall, when Apple releases iOS 8 to the public.

Subscribe to Cult of Mac TV on YouTube to catch all our latest videos.

From its flexible but hard-as-nails Sapphire glass display, to its larger form factor, we’ve seen a lot of apparent leaks regarding the upcoming iPhone 6 — cluing us in on what we can expect from Apple’s next-generation smartphone. Now a new set of component pictures, including what seems to be a legitimate glimpse of the device’s previously-unseen SIM tray, appear to confirm the colors we should expect to be able to pick up our iPhone 6 devices in.

The images, first shown by the website Letem svetem Applem suggest that, like the current iPhone 5s, the new iPhone 6 will be available in Silver, Gold and Space Gray color configurations.

iTunes U is making it more simple for students and teachers to connect with a 2.0 update that brings new course creation and discussion features to Apple’s popular educational app.

After being announced last month by Apple, iTunes U received its largest update in over a year this morning that allows iTunes U users to participate in private discussions on their course, posts, or assignments, while also giving teachers more tools to manage their classes while on the go.

It’s hard to imagine the inventor of gangsta rap having an office in the spotless halls of Apple’s Cupertino headquarters. Dr. Dre managed to rise above the streets of Compton to become the self-proclaimed “first hip-hop billionaire” thanks to Apple’s $3 billion acquisition of Beats.

While Dre is actually valued between $700-$800 million following the Beats sale, he is still an amazing success story. Not only did his hometown of Compton celebrate “Dre Day” for the first time this summer, but his incredible career is inspiring inner-city kids to dream big.

Apple’s semi-secret Factory Clearance store on eBay is back.

Last year Apple used a discreet eBay Store to push out deals on MacBooks, iMacs, and iPods at cheaper prices than the Refurbished Apple Store, but this year’s shop is dedicated to clearing inventory of all the remaining iPhone 5 units at the cheapest price on the web.