Apple sent out press invites for its September 9th event earlier today, the date when the iPhone 6 and iWatch will reportedly be unveiled.
Corroborating an earlier story by Recode, Bloomberg’s own sources are confirming that new iPhones and an Apple wearable will share the stage.
Given that Apple has promised new “product categories” this year akin to the original iPhone and iPad launch, it seems odd that there won’t be a separate Apple event dedicated to its wearable strategy. Sharing an event gives Apple the opportunity to pitch the iWatch—or whatever it’s called—as an accessory to the iPhone. And that could ultimately be better for Apple’s bottom line.