Apple makes September 9 event official: ‘Wish we could say more’



Apple has sent out media invites for its previously rumored September 9th event, so now it’s official. “Wish we could say more,” reads the especially cryptic invite.

Unlike past iPhone events, Apple won’t be holding this one at the Yerba Buena Center in San Francisco. Instead, Apple is inviting the press to The Flint Center for the Performing Arts in Cupertino near company headquarters.

The inside of The Flint Center.
The inside of The Flint Center.

The choice of location is interesting given its Apple history. The Flint Center is where Steve Jobs debuted the first Mac in 1984, and it’s also where Jobs unveiled the Bondi Blue iMac in 1998. The building is the main theater for De Anza College, where Apple co-founder Steve Wozniak went to school.

Practically, The Flint Center seats a lot more people than Yerba Buena as well. Yerba Buena only seats 757, while The Flint Center seats 2,405. Wanting more people there for the show means Apple has something big up its sleeve. A giant structure is already being built adjacent to the theater too.

Two new sizes of the iPhone 6 are expected, although it’s unclear if Apple will wait to show off the 5.5-inch model at a later date. Recode reported yesterday that the iWatch (or whatever Apple calls its wearable) will also be unveiled alongside the iPhone 6.

Cult of Mac will be at Apple’s September 9th event to bring you breaking news and hands-on analysis of what the company unveils.


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