Just 11 percent of respondees to a survey about new Apple products plan to buy an Apple Watch, according to 6,000 people quizzed by Canadian investment bank, RBC Capital Markets.
A further 24 percent said they were uncertain. Given that Apple Watch is Apple’s first major new product category since the iPad this is bad news if it carries through to the tech-buying customer base at large.
While it’s far from good for Apple, however, it’s also not entirely unsurprising. The smart watch/wearables industry has remained relatively niche up until now, with other rival products like the Samsung Galaxy Gear proving to be flops in the market place.