March 28, 1996: In a dire message to Wall Street, Apple warns that it will report a $700 million after-tax loss for its most recent quarter.
Apple’s biggest quarterly loss in history, the shocking news reveals a company in far more financial trouble than previously thought. More than half the loss comes from $1 billion of unsold products.
Looking back over Apple’s first 50 years, it’s clear what the company’s greatest talent is: turning rivals’ niche products into mainstream hits.
Apple proves adept at releasing new products in categories that looked like failures because customers simply lacked interest. But then Apple figured out what its competitors were doing wrong and released its own versions that quickly became iconic.
Here are five examples of Apple turning other companies’ fiascos into triumphs.
★★★★★
While most Thunderbolt docks focus on either an expansive port selection or providing great value for money, the Ugreen Maxidok 17-in-1 Thunderbolt 5 dock offers the best of both worlds — especially with launch discounts that slash 22% off the price.
Plus, it packs a hidden port that solves a common complaint among heavy-duty Mac users. After using it as the centerpiece of my work desk, here’s how it holds up.
The $599 MacBook Neo arrived with a hard limit: 8GB of RAM. Some of you probably don’t understand the hoopla… more RAM can simply be added, right? Nope. The design of Apple’s processor makes it fast and efficient, at the cost of RAM upgrades.
Here’s what’s going on.
Accessories brand ESR just unveiled a comprehensive range of cases, keyboard covers, screen protectors and styluses designed specifically for Apple’s M4 iPad Air. And all new ESR M4 iPad Air accessories get a 33% off discount for launch. As a proud owner of a new M4 iPad Air, I’m tempted.
March 27, 1995: The Radius System 100, the first official Macintosh clone, launches.
A high-end computer made by a company founded by several notable Macintosh alumni, this marvelous machine kicks off the era of clone Macs in grand fashion. However, it won’t be long until things take a turn for the worse.
Apple released new firmware for AirPods Pro 3, AirPods Pro 2 and AirPods 4 this week. The new version, 8B39, offers bug fixes for these in-ear headphones.
Last year, Apple finally explained exactly how to update your AirPods firmware. The process can happen automatically, in the background, but there is a way to speed things up. It’s a good idea to manually check that you’re running the latest version, which brings bug fixes and sometimes great new features.
Read on for more details, and find all current AirPods firmware versions, along with instructions for getting the AirPods update as quickly as possible.
QuickBooks Desktop Pro 2024 for Mac helps small businesses track expenses, send invoices and manage finances more easily. And for a limited time, you can get a one-year license for just $85 with code MARCH15.
The Windows version of this popular accounting software costs even less. And you can use that same discount code to save 15% off a wide range of items throughout the Cult of Mac Deals store through March 29. (Just enter code MARCH15 at checkout to see if the discount applies.)
Apple officially pulled the plug on the Mac Pro on Thursday, scrubbing its most expensive desktop computer from its website. Links that used to go to the top-end machine now redirect to the overall Mac page.
Quietly killing the machine brings an ignominious end to the $6,999 computer that Apple had not updated in years.
Apple is planning a major shift for Siri in iOS 27, opening the voice assistant up to multiple third-party AI services, not just ChatGPT, according to a report published Thursday.
If true, this means iPhone users will be able to route Siri requests to different AI models, such as Google’s Gemini or Anthropic’s Claude, depending on their preference.
All over the world, Apple enjoys spending its milestone 50th anniversary month in the company of the artists and fans who have made the last five decades extraordinary, the company said recently of its worldwide birthday parties.
The festivities began on March 13 when Grammy Award-winning artist Alicia Keys took to the iconic steps of Apple Grand Central in New York City. Celebrations also rolled in China and South Korea, then London and Sydney, Australia. We’ve added new photos, below.
March 26, 2010: Apple pays up to settle a trademark dispute with Japanese multinational Fujitsu over the name “iPad” in the United States.
It comes two months after Apple CEO Steve Jobs first showed off the iPad, and around a week before the tablet will land in stores. As it happens, it’s not the first time Apple battled over the name for one of its new products.
Four new companies will join Apple’s American Manufacturing Program (AMP), the iPhone giant said Thursday. It adds them to a growing roster of U.S.-based manufacturing partners as part of its $600 billion, four-year commitment to U.S. manufacturing.
“At Apple, we believe in the power of American innovation and manufacturing, and we’re proud to partner with even more companies to produce critical components and cutting-edge materials for our products right here in the U.S.,” said CEO Tim Cook.
Samsung has been using a 200MP primary camera on its flagship Galaxy phones for a while now. Apple may supposedly join the list in 2027, as it is reportedly evaluating such a sensor for future use.
Several upcoming flagship Android phones from Chinese brands due to launch this year will adopt a 200MP primary camera.
The Mac Pro, which Cupertino quietly discontinued Thursday, always occupied a rarefied tier in the Apple universe — a machine for serious professionals, well-heeled enthusiasts and the kind of person who actually needs 96GB of RAM.
Whether it’s the iconic cylindrical “trash can” from 2013, the stainless-steel-handled cheesegraters of the early 2000s, or the current M2 Ultra tower that started at $7,000 and climbed past $12,000 with upgrades, the Mac Pro commands attention wherever it appears. Feast your eyes on the top nine Mac Pro setups from Cult of Mac‘s archives.
CopyElement gives Elementor users more than 4,000 ready-to-use website components and templates. You can copy and paste them into WordPress to quickly and easily build (or upgrade) your site.
It’s a remarkable tool for making your website look exactly how you want. And for a limited time, you can secure lifetime access to CopyElement for just $59.99 (MSRP $599).
When it released watchOS 26.4 on Tuesday, Apple fixed an annoying recent addition to the Workout app. After you update, you can tap on the big fat workout type icon to start recording a workout quickly and easily.
It’s a small thing, but when you’re dealing with a screen the size of the Apple Watch — and especially when you’re outside in the bright sun, getting ready to jump into a workout — the bigger the tap target, the better.
March 25, 1993: Apple executive Gaston Bastiaens bets a journalist that the eagerly anticipated Newton MessagePad will ship before summer ends. The prize? Bastiaens’ well-stocked personal wine cellar, worth thousands of dollars.
The bet takes place at the CeBit trade show in Hanover, Germany. Bastiaens’ outburst comes in response to a reporter’s needling. The gamble not only gives the Newton a release timetable, but also a price target: less than $1,000.
Apple rolled out what it calls the biggest update to Analytics tool in the App Store Connect app since the tool launched in 2018, according to a new update Wednesday. It gives app developers a significantly more powerful set of instruments to track how their apps and games perform. And, crucially, how well they can make money, the iPhone giant said.
But not everyone’s thrilled with it so far.
If your Mac feels slower or more cluttered than it used to, the Dr.Buho Mac Utility Lifetime Bundle gives you the tools you need to clean, organize and optimize your computer — without digging into the Settings app.
Cult of Mac Deals usually sells this all-in-one Mac utility bundle for a one-time payment of just $29.99 (MSRP $241.96). But with code MARCH15, you can drop the price to just $25.50. BTW, you can use that same discount code to save an additional 15% on many items in the Cult of Mac Deals store through March 29.
Your MacBook will now warn you when you plug in a slow charger. Apple quietly introduced this feature in macOS Tahoe 26.4.
The “Slow Charger” warning can help you quickly identify underpowered adapters that could slow down charging or affect your MacBook’s performance during use.
Apple plans a top-to-bottom revamp of Siri in iOS 27 that turns the beleaguered voice assistant into an AI chatbot at the heart of iPhones, Macs and iPads, according to a new report.
Apple might even launch a standalone Siri app that, like competing apps from ChatGPT and Google Gemini, serves as a central hub for all the user’s interactions with the AI assistant.
iPad aficionados should be excited that John Ternus could someday take over as Apple CEO. As the head of hardware engineering, he’s been a sort of cheerleader for Apple’s tablet, including urging the company to develop new capabilities that push the iPad beyond being just a big iPhone.
If Ternus becomes Apple CEO — he’s apparently the frontrunner for the position — he’d have the authority to ensure the iPad fulfills its enormous potential.
macOS Tahoe 26.4, which Apple released Tuesday, brings several noticeable improvements and changes to the Mac’s operating system. While not a massive overhaul, this is exactly the kind of point update Tahoe needs right now.
Let’s take a look at what’s new in macOS Tahoe 26.4.
iOS 26.4, which Apple released Tuesday, brings a bunch of great new features to your iPhone.
It adds eight all-new emoji — a couple that I’ll definitely start using often (in addition to a few weird ones, as always). Apple Music also receives several excellent new features, like concert listings coming up in your area, in addition to a refined user interface. And the Apple Podcasts app gets a big video upgrade.
Those come in addition to tons of other interface tweaks and a fix for a typing bug that has been annoying iPhone users. Here are all the new features you can look forward to in iOS 26.4.