LAS VEGAS — As soon as I saw this Wi-Fi-connected kettle, I wondered to myself: “Why on earth would anyone want a Wi-Fi-connected kettle?”
This is crazy. Connectivity gone mad. It’s got Wi-Fi for the sake of it. It’s a gimmick. Tech trying to solve a problem that doesn’t exist.
But I talked to the CEO, and his answer surprised me. Now I totally want one.
The Smarter Wi-Fi-connected kettle, called the iKettle in the U.K., is so British it’s not funny. Every household in the U.K. has an electric kettle. It’s on all day, every day, making cuppa after cuppa, all day long.