Europe was supplanted by China this past quarter as the second most important market for Apple, but according to a new report from Kantar, the iPhone-maker is gaining grown in Europe thanks to Android switchers.
Over 30% of Apple’s new customers in Europe last quarter switched over from Android. All the new converts have pushed iOS’ marketshare in Europes five largest countries to 20.3%, marking a 1.8% increase from 2014.
Check out the graph below: