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Samsung’s marketing VP does a pretty good Job(s)

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Steve Jobs and a new fake Steve Jobs, aka Samsung marketing VP Georg R. Rötzer.
Steve Jobs and a new fake Steve Jobs, aka Samsung marketing VP Georg R. Rötzer.
Photo of Steve Jobs: Norman Seerff; photo of Georg R. Rötzer: Samsung

Samsung has been mercilessly copying Apple’s software, hardware and marketing for years, but the most unoriginal company in tech has taken its copycat ways to an all new level by ripping off Steve Jobs’ signature look.

In a recent promotional headshot for his upcoming appearance at the DMEXCO conference in Germany, Samsung VP Georg R. Rötzer not only copied Jobs’ dark outfit and round spectacles — he also aped the Apple co-founder’s pose from the cover of Walter Isaacson’s biography.

Rötzer hasn’t been a prominent public face for Samsung while he’s been at the company, but he has overseen Samsung Electronics’ corporate marketing efforts since 2009, which also happens to be around the time the company really ramped up its strategy of mimicking Apple at every opportunity.

The Steve Jobs motif seems to be a new look adopted by Rötzer, who has usually been spotted wearing rectangular frames and a business suit — something El Jobso almost never wore in his later years.

To Rötzer’s credit, he did innovate on Jobs’ chin-grab pose by using his right hand instead of the left, but he has gone with the right in at least one of his Jobs impersonations from 2012.

Knowing Samsung, he probably rocks New Balance sneakers around the office too.

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39 responses to “Samsung’s marketing VP does a pretty good Job(s)”

  1. dcj001 says:

    Steve Jobs and Fake Steve Jobs.
    Photo: Buster Hein/Cult of Mac

    Buster.

    If you did not create these photographs with a camera in the presence of these subjects, it is illegal for you to give yourself credit by writing:

    Photo: Buster Hein/Cult of Mac

    Copyright is a serious issue. Taking two photographs that have already been created, and placing them side by side at the top of an article does not give you any right to these photographs.

  2. Roger Kaufmann says:

    The guy ought to be taken back behind the barn and whipped.

  3. Andy Brooks says:

    What kind of mental gymnastics do Samsung employees.. Um.. i mean.. Samsung Loyalist have to jump through to convince themselves that Samsung is not a shameful ripoff company with no imagination?? Its looking them right in the face!

  4. digitaldumdum says:

    “Samsung’s VP of Marketing does a pretty good Job(s)”

    Bizarre, stupid, unbelievable, shameful, silly, desperate.

  5. MyNameIsURL says:

    Has anyone considered that he might have posed like this as a joke?

  6. Prasad says:

    Tell me this is a joke or morphing. Can’t believe a company can do this.

  7. Len Williams says:

    Georg Rotzer seems to have realized that copying all things Apple will cause so much controversy and news, that he’s going to the max to gain attention by purposely copying Steve Job’s most famous pose. Instead of arguing that Samsung doesn’t copy Apple, Rotzer is now reveling in the notoriety that comes from it, embracing his inner Xerox. Samsung has essentially gotten away scot-free with copying Apple’s hardware, software and marketing through the years, to the point that Rotzer has no shame or any concept of propriety whatsoever.

  8. Yes, Jobs burned that look for all mankind, just like Hitler burned that awesome moustache for everyone. No one else, ever, can take photos like Jobs did. Period.

  9. Keichwoud says:

    Try out Cult of Android. They are unbelievably good at the exact opposite.

    (Which is, you know, the entire point of there being two Cult ofs)

  10. Keichwoud says:

    They are definitely doing it on purpose. Which isn’t much better to be honest…

  11. Holy shit, why Samesung? Why? Leave Jobs alone!!!

  12. Pavithra says:

    LOL…As they say, “Imitation is the sincerest form of flattery.”!!

  13. HowmaNoid says:

    So insulting. What a creep.

  14. Chris says:

    Can’t see what all the fuss is about. Samsung are a pretty original company. I’m a PC person because I like understanding how computers actually work, and I can leverage far higher computing power for a much lower price than anyone could do with a ‘Mac’. It’s all purely pragmatic: I want processing power, so I understand computers and I use PC’s. So if Jobs and Apple should be praised for anything, surely it is genius marketing: convincing people that an electronic device actually says something about the owner’s personality. Now that IS original!

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