Apple might be unfairly painted as an aging company run by middle-aged white dudes with “dad dancing” moves, but it’s certainly not shying away from controversial characters.
Cupertino’s roster today includes employees like Dr. Dre — a man who was the epitome of gangsta rap before becoming “hip-hop’s first billionaire” — and Trent Reznor, aka the singer who once made public his desire to, erm, sleep with you in an animalistic fashion.
It’s a safe bet that Apple wants to be down with the kids, but this controversy-seeking behavior comes with a fair share of risk. And it’s only going to be a matter of time before Apple is hit by it.

Some might say there is a group of fans who are irrationally loyal to the Apple brand, devoted to buying its latest products just because they sport the Apple logo, and dismissing all competitors just because they don’t. But is there really a “Cult of Apple?”


