In addition to offering Siri in an ever-increasing range of accents, it seems that Apple is making a few more nods to localization with iOS 9.
Spotted by a user in Australia, Apple has renamed the Trash folder the “Rubbish” folder in its latest local version of the mobile operating system.
It’s not clear how much further the use of local slang goes, although I’m assuming that error messages sadly aren’t met with cries of “Ya stupid drongo” or similar.
Interestingly, here in the U.K. — where we also refer to trash as rubbish — the change doesn’t seem to have been incorporated. Something for a later update, perhaps?
Apple has always prided itself on a high level of attention to detail, as well as giving a nod to international customers.
Back in the days of the original Mac, Steve Jobs insisted on using the names of different international cities for the fonts — so that London was a vintage serif “blackletter” typeface like something Charles Dickens may have used, Venice was artisanal, and Geneva was a clean Swiss sans-serif font. Other cities included Chicago, Geneva, Toronto, and San Francisco.
More recently, Apple has acknowledged designing its products with the international audience in mind — most specifically China, which Tim Cook has been outspoken about believing to be Apple’s future biggest market.
Have you spotted any localized naming or other similar features on your version of iOS 9? Leave them below if you have.
Source: Apple Insider
Luke Dormehl is a U.K.-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution and The Formula: How Algorithms Solve All Our Problems … and Create More, both published by Penguin/Random House. His tech writing has also appeared in Wired, Fast Company, Techmeme and other publications.
5 responses to “Forget Trash, it’s ‘Rubbish’ now! iOS 9 embraces local slang”
It’s still called “trash” in the UK. Funny because I’ve never referred to rubbish as trash ever in my life! Rubbish is a British word by the way!
That was my point. It’s odd that it’s not been incorporated over here.
I actually noticed that iOS 9.0 did not show ‘rubbish’ on my iPad until it became 9.0.1. My iPhone had already been upgraded to 9.0.1 so I don’t know if it was also the case with that device. Not that that is at all important :P
In the UK it is Control “Centre” but Game “Center” :)
Rubbish is not slang.
The term ‘Yank wanker’ is slang.