With Jony Ive being a self-proclaimed mechanical watch fan, it’s fascinating to see how the Apple Watch design language borrowed elements from traditional Swiss watches — and now how Swiss watches are starting to resemble the Apple Watch.
Luxury watchmaker H. Moser & Cie’s is the closest yet, looking virtually identical to Apple’s smartwatch with its rectangular chassis, crown, band, and even 38mm size. It’s name? The Apple Alp Watch. We’re not even kidding.



