We loved that recent Siri ad starring the lovable Muppet, Cookie Monster. And a new video gives us more with some mock behind-the-scenes footage.
In the original spot, Cookie Monster used Siri’s hands-free functionality to set a timer while his delicious cookies baked. And he even asked the digital assistant to play some tunes on Apple Music to help him pass the time. But the new video offers a lot more, including bloopers, outtakes, and what happens when the cookies are done.
Check it out below.
https://youtu.be/Wk5qT_814xM
Apple’s invoking the spirit of Pixar here. The Toy Story studio — which, coincidentally, late Apple co-founder Steve Jobs had a hand in creating — includes “outtakes” during its films’ closing credits that show their “actors” flubbing lines and pulling pranks. But the fakery in this Siri ad’s supplemental material is slightly less contrived, since nobody had to animate anything and make it look spontaneous.
It’s all pretty charming, though, and we honestly had no idea that Cookie Monster’s eyes were loose discs pinned to ping pong balls. It makes sense, of course, but we never really thought about it, and we don’t remember the cameras on Sesame Street ever getting that close.
Evan Killham is a freelance writer who lives in Nebraska and isn’t interested in football, so he has plenty of time to play and think about video games. He has written for Bitmob and GamesBeat and sometimes, he even goes outside. But not too often because he’s heard there are bees out there. Occasionally, companies send free units for review. Evan subscribes to Cult of Mac’s Reviews Policy and also does not keep the items he receives for possible coverage.
