Apple has dropped the first of many iPhone 7 ads — called, with Jony Ive levels of minimalism, “iPhone 7.”
Rather than explicitly advertise specific features of the next-gen handset, Apple instead opts for a moody teaser commercial, playing off the black color scheme of its latest iPhone.
Check it out below.
Apple CEO Tim Cook is set to reassure Americans that the death of the headphone is a good thing for everyone, during an appearance on Good Morning America tomorrow.
Cook’s exclusive interview with Robin Roberts at a school in Harlem promises to be “wide-ranging,” covering everything from the iPhone 7 that will launch on Friday, as well as how Apple’s new AirPods fit in your ear.
“I have never personally had one fall out since I’ve been using it,” Tim said, revealing he runs on a treadmill with them. “They’re absolutely magical.”
Watch Tim gush about AirPods in the first teaser:
Navigating the internet to find the best price for trading in your old iPhone is a pain. Lots of sites offer different prices — and all the prices seem to change by the minute. To take the pressure off, we did the work for you and compared our services on to leading iPhone buyback competitors Gazelle & iCracked.
Using an AT&T iPhone 6 and iPhone 6s in good condition, we compared our prices with the other guys. The verdict? We pay more.
Apple’s iOS 10 update for iPhones and iPads is the biggest software refresh the iPhone-maker has launched in years, adding a host of major and minor new features that completely change the iOS experience.
I’ve been using beta versions of iOS 10 on my iPhone 6s and iPad Pro since June. While some of the high-profile additions to Messages, Photos, Apple Music and Apple News aren’t totally mind-blowing, the smaller tweaks make all the difference. With iOS 10, using Apple’s devices is easier, faster and far more enjoyable than ever.
This is the big iOS update you’ve been waiting for, but not for all the reasons Apple thinks.
The iPhone, iPad and Apple Watch are getting all the attention today with the public releases of iOS 10 and watchOS 3, but the Apple TV also just got a ton of new features thanks to the official release of tvOS 10.
This post is brought to you by LG Electronics.
“Immersive” is a big buzzword in tech these days, as creators and consumers of digital media seek ever-more-powerful ways to get sucked into the screen. The latest version of the top-shelf LG UltraWide monitor adds new technology that takes that elusive immersive experience to the next level.
Apple’s switch to ceramic for Apple Watch Edition could mean big things for iPhone 8. Being four times harder than stainless steel and a darn sight prettier, ceramic would be an ideal material for the next generation of iPhone unibodies.
Recent rumors have promised Apple will deliver a major redesign next year to celebrate the iPhone’s 10th anniversary, and what better way to do that than with a new material that’s better than anything Apple’s used before?
The long wait for iOS 10 finally ended this morning when Apple unleashed its huge software update on the world, but instead of getting a ton of new features, some iPad and iPhone owners report their devices have been bricked.
Your Apple Watch Series 1 or Series 2 has arrived! Introduced at Apple’s keynote last week, the third version of the Apple Watch does a heck of a lot more than tell time and Cult of Mac has some tips to help you make the most of its myriad new features.
Mastering the various features is a bit of a learning curve on this highly advanced wearable operating system, but we’ve rounded up a cheat-sheet of tips and tricks to try out with the fitness, graphics, games and media features.
What’s your favorite new watchOS 3 feature?
Apple Watch owners just got a big update today in the form of watchOS 3 that completely changes the way you use Apple’s wearable.
The huge new update comes after months of beta testing by developers and public testers, adding new features like a Breathe app, the ability to unlock your Mac, a new Dock for apps, faster performance and more.
The long wait for iOS 10 is finally over.
Apple’s big update for iPhones and iPads is now available to the pubic after months of beta testing, bringing a host of new features that include a huge revamp of Messages, an Apple Music redesign, third-party app support with Siri and so much more.
Welcome to Apple’s latest operating system: iOS 10! With this latest upgrade comes an improved mobile platform packed with tons of new features, improvements and functionality.
It’ll take a bit of getting used to all the new improvements and discover all the hidden gems that await in iOS 10. Once you’ve installed it, take a look below to see Cult of Mac’s roundup of some of the best tips and tweaks to help you get the most out the new features in iOS 10.
Well it finally happened. Apple’s latest (and, it seems, genuinely greatest) iPhone has landed.
iPhone´7 is packed with new innovations: an advanced new dual-camera system, massively enhanced performance and battery life, and immersive stereo speakers, along with the most vivid screen and powerful processor to date — all in a water-resistant package. This is the game-changing update we’ve been waiting for years to see, and this giveaway is your chance to pick one up without paying.
Actor Michael Fassbender, who played Apple’s late CEO in last year’s movie biopic Steve Jobs, has said he was so worried he had been miscast that he started planning some slightly extreme ways to get out of the role.
“In rehearsals, I was trying to find a way to get out of the job,” he told reporters at the Toronto International Film Festival. “I remember telling my driver, ‘If I put my arm in the door, you should slam it. It should cause a break and it should get me out of this gig.’”
Update: Shares of Apple surged 1.1 percent in premarket trading on Tuesday following Legere’s comments.
According to charismatic T-Mobile CEO John Legere, reports about a supposed lack of interest in the iPhone 7 and iPhone 7 Plus are way overblown.
How overblown? In a live Periscope chat with customers, Legere said that T-Mobile’s iPhone 7 orders are shaping up to be four times those of the enormously popular iPhone 6.
The iPhone 7, he noted, “is a big, big deal.” Who are we to disagree?
The first iPhone 7 reviews are starting to trickle in. The verdict? The things you thought would annoy you probably will (like the disappearing headphone jack), but the big camera and battery upgrades are every bit as good as you’d hope.
Oh, and Apple’s new jet black color seems like it’s going to lead to its fair share of criticism — even if everyone is being very nice about it right now.
Check out our roundup of the early iPhone 7 and iPhone 7 Plus reviews.
Navigating and using features on the Apple Watch is getting a lot faster with watchOS 3, and one of the best additions is the new Control Center that puts a bunch of commands just a swipe away.
Here’s how to make the most of Control Center:
iOS 10 will finally roll out to all compatible devices on Tuesday, September 13, bringing awesome new features to Messages, revamped Music and Apple News apps, a redesigned lock screen interface, and more.
Before you upgrade your iPhone, iPad, and iPod touch, there are some steps you should take to ensure everything goes smoothly. Here’s how to prepare for an iOS 10 upgrade the right way.
Apple’s iPhone 7 keynote only featured about eight minutes of stage time for women, but after being confronted about its lack of diversity, the company says its definition of the subject is a lot more flexible than normal apparently.
According to an Apple spokesman, both Canadians and British citizens should be counted as a sign of how diverse the iPhone maker is, even though most of the people of color and women that shared the stage don’t actually work for Apple.
Responding to text messages on Apple Watch gets a lot easier with watchOS 3, thanks to a new feature that lets you scribble letters instead of just using canned replies.
The new handwriting option has quickly become one of my favorite features on the big update that just landed on Apple Watch by giving wearers the ability to say whatever they want without depending on Siri.
Here’s how to reply with scribbles when you get a text:
Google has finally brought its popular Cardboard Camera app to iOS today, allowing iPhone and iPad users to take perfect VR photos and share them with friends.
Watch out Instagram. If Google has its way, 3D 360-degree photos are about to become the new selfie.
Up until now, Siri’s remained a tool for accessing services rather than helping us navigate our Apple devices. That changes with macOS Sierra, which lets us use Apple’s helpful AI assistant to locate files using spoken commands.
Here’s how you can use the feature to your advantage if you’re running the new operating system, which is currently in public beta and will be released on September 20.
Some iPhone users in the United Kingdom say Apple has suddenly hiked repair prices on older iPhones.
Replacing a cracked screen on an iPhone 6s rose significantly the day after Apple unveiled the iPhone 7 last week, according to unhappy customers quoted in the British press.
ZCast, the app that makes it possible to create and publish your own podcasts using nothing more than your iPhone, just got even greater. The version 2.0 update adds a bunch of big features that will make your podcasts even more appealing.
European Union finance ministers reportedly discussed how to divvy up the windfall from Apple’s 13 billion euros tax bill at a closed-door meeting in Slovakia over the weekend.
Some European governments were reportedly more keen on getting their hands on Apple’s money than others, with Germany’s Wolfgang Schäuble saying, “Of course we’re looking into it.”