The iPhone 8 line may be Apple’s latest and greatest, but so far has not kept up with older, better-selling sibling, the iPhone 7.
Carrier store surveys conducted by KeyBanc Capital Markets suggests the iPhone 7 handsets are bucking history by outselling the iPhone 8 and 8 Plus. Several respondents claimed the iPhone 8 models were not enough of an upgrade, while others are waiting to compare the 8 to the iPhone X. The iPhone X will ship next month.